Inspiration from a bus drive in Bratislava

“Painted” on: 8th September 2010

“Why Design is everywhere”

By: @IvanaSendecka

OR

“Design hunt”has started in the bus

@ 9 am

When, I have almost

ended uplike this

So, in order to catch mybus I did not have time

To buy “normal ticket”…

As I was aware about another ticket option:

SMS Ticket

But , I got into the bus!

I was sure that number for SMS ticket will be

inside bus.

This is what I have

witnessed

Stickerwith

information about SMS Ticket

Was visible only from OUTSIDE?!

I pondered:

“Who is usually buying SMS Ticket?”

(which costs 0,80 EUR)

Compared to 0,50 EUR for “normal ticket”

I believe these people

do buySMS Tickets

plus “late me” today morning ;-)

SO, how are we suppose to read info from the front bus door before getting

into the bus?

Placement of Sticker with

Info About SMS Ticket

=

#Fail

BUT

As I am not person who gives up.I tried

to “read out”required no. for SMS

Ticket evenbackwards…

I could not read a thing

Look at a “design”

of that already wrongly placed

sticker.

instructions with numbers

What is the most important piece of information

“late” passengers

are seeking?

I believe it is the numberAnd instructions for buying SMS Ticket

instructions with numbers

…this is what you will “get”….

I believe that small details (can) make a big

differencein customer’s

experience of a service or product.

Let me propose following:

to Bratislava’s public

transport authority

#1

Redesign stickers, so the most important information will be visible from “miles”

#2

Place “new” stickerswith information about

SMS Ticket to various visible places

INSIDE the bus

I believe that those 2 simple actions will

protect yourpassengers

from

sudden rises ofblood pressure

& adrenaline overdoses

;-)

Bon Voyage!

I wish you to have ALWAYS a

Thank you!

“Life Is Super Cool”

www.ivanasendecka.com