Design for Social Good

• Within the design world social design is sometimes defined as a design process that contributes to improving human well-being and livelihood.

• While the primary purpose of design for the market is creating products for sale the foremost intent of social design is satisfaction of human needs.

Tibor Kalman

• He was an American graphic designer of Hungarian origin, well known for his work as editor-in-chief of Colors magazine.

• Tibor Kalman is known for using design as a means of mass communication to expand the general public’s knowledge on social issues.

• Most of Tibor Kalman’s work was produced during the 1980s and 1990s.

Social Design:

• Aid

• Arts & Culture

• Communication

• Community

• Education

• Environment

• Peace

• Poverty

• Well-being

Purpose of Designing

• Survive

• Improve

• Develop

• Thrive

• Evolve

• Serve Others

• Make something of lasting quality

• Create something of real consequence

• Participate in the never-ending genesis

THANK YOU