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A few months ago, I was asked to create a broad introduction to the principles of design. Under the auspices of Design Dictatorship, I presented a number of principles, and design theories with the intention of helping people with no design training to understand 'what' design is, and how they can start to spot what good looks like, and start to build up their own knowledge base.
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DESIGN DICTATORSHIP
(OR, WHAT IS DESIGN? AND HOW DO I SPOT IT?)
(OR, WHAT IS DESIGN?)
“DESIGN IS THINKING MADE VISUAL”
- SAUL BASS
DESIGN IS NOT A THING YOU DO. IT'S A WAY OF LIFE
- Alan Fletcher
“DESIGN IS NOT JUST ABOUT MAKING SOMETHING, IT IS ABOUT DESIGNING THE FEELINGS OF THE PERSON WHO USES IT.”
- Tokujin Yosioka
DESIGN IS NOT JUST THE CREATION OF ‘PRETTY’ THINGS, IT IS THE CREATION OF ORDER, STRUCTURE AND NARRATIVE IN OUR SOCIETY.
DESIGN IS PLAYFUL
DESIGN IS CONTRADICTION
DESIGN IS CONTROVERSY
DESIGN IS BEAUTIFUL
DESIGN BITES BACK
DESIGN IS EMPOWERING.
DESIGN IS CONTROL
DESIGN IS CHAOS
DESIGN IS SIMPLICITY
DESIGN CAN BE A SNOB
DESIGN IS OBSERVATION. OPENING YOUR EYES TO THE WORLD AROUND YOU.
OBJECTS.SPACES.INFORMATION. SERVICES.SYSTEMS.PEOPLE.PLACES.CLOTHES.
WAIT!
THIS WAS A DICTATORSHIP,
RIGHT?
WHERE THE FUCK ARE MY RULES?
DESIGN DEMOCRACY
DEMOCRACY IS CHOICE
DESIGN IS A CHOICE
WHAT IS DESIGN? (FOR YOU)