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Small presentation on design and its parameters and why it matters.
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DESIGN.It matters
is a PROBLEM SOLVING and GOAL DRIVEN process.
Creative activity involving realization of concept into actual form.
What is Design
“When your creating anything- a cake in the kitchen, a graphic design, design for client, a new car, you are participating in something that is holy”- Chris bangle, Bmw .
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. — Charles Eames
Why DESIGN matters
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service - Steve Jobs
Design is an important element of innovation that is often overlooked. It helps determine how we interact with, and experience, products and services and this, in turn, will affect which products or services we will buy and what we are prepared to pay for them.
“Everything around you is defined by aesthetics and shape.”
Innovative
Problem solving and increases product usefulness.
Ease of understandibility.
Good Design
Innovative
Ease of use
Aesthetically appealing
Minimalistic
Out of Box
GOOD DESIGN= GOOD BUSINESS
ATTRACT CUSTOMERS
INCREASE IN BRAND VALUE AND SALES
IDENTIFICATION OF CUSTOMER NEEDS AND COMPANY GOALS.
DESIGN PROCESS
A B C D02468
10
Collect information and research
Ideation
Communication of Ideas
Product design and prototype testing
Feasible design Production development and manufacturing
Product marketing
ASHISH [email protected]
