Des gn3.0 +1

hi!

Andi S. Boediman

I was a designer until...

I am learning from

Doctor

Medicine becomes

Consumables

Consultation & Repeat

Constomer

Life & Death

Clinics/Lab

Responsible

SustainableProfitable Scalable

3.0+1

my thoughts...

why design for a

living?

design sells, but do designers?

then...

better be a creativepreneur

what should I learn?

commodity &value added

+ =

T-Shirt Design Distro

Commodity Value Added Result

Commodity

Place Starbucks

Value Added

+ =

Result

CoffeeExperience

LESSONsell the commodity + value added together,

not separately

profitablesustainablescalable

3.0

designer provide services

client pay services

Profitable

is this service industry or creative

industry?who owns the IP?

designer provide value added services

production facility provide the

commodity

client buys the commodity and value

added services

who owns the IP?

consumer

Sustainable

production

ip creation

1. start with consumer

3. outsource the production

2. designer’s role is to create IP

4. then convert it into a platform

Scalable

production

3. scale the production

consumer ip creation

1. when the demand grows..

2. no/little scaling on the ip

creation

4. then convert it into a platform

LESSONprofitable makes you survivesustainable makes you safe

scalable makes you rich

Andi S. BoedimanCreative entrepreneurChief Innovation Consultant