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Apresiasi Desain
Kemasan
Desain_Kemasan yang inspiratif
Presented by LAURENTIUS DANANG HERNOWO, SIP,MMDINAS PERINDUSTRIAN PERDAGANGAN KOPERASI UMKM
KOTA CIREBON
02. Toscatti
Anagrama came up with a great solution to the problem of presenting the customer with the product's wide range of sizes and capacity characteristics. They kept it clear and straightforward, using an eye-catching Pantone-style colour scheme.They explain, "we developed a packaging system that would categorise the containers in a practical manner. Each product's capacity specifications come first in the design's hierarchy, and the distinctive colours come second."
Love Pantone? You'll love these colour-packed tubs!
03. Maki-san
Kinetic Singapore has produced some perfect packaging for new sushi store Maki-San utilising fun, food-inspired repeat surface patterns.
“Sushi has never looked so good with
this packaging.”
04. Kallo Kallo are an organic foods company offering healthy food that also tastes great. Design and marketing company BIG FISH have redesigned Kallo’s functional packaging with these new designs full of illustrations, poetry and love.With a stylish choice of calming colours, the new packaging gives a handmade feel to the products by using traditional techniques such as lino printing. One touch we particularly love is the redesign of Kallo’s logo with the addition of a bird perched atop the letter 'a' to give a more personal feel
We love the bird placed atop the 'a' of this packagingWe love the bird placed atop the 'a' of this packaging
Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta - a leading confectionary company in the Nordic region. "The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design," they explain."The result was a bold and playful packaging design that allows consumers to easily identify the different varieties." We think this redesign is the kind of packaging that sweet lovers will lap up.
06. Sagmeister & Walsh
New York based design duo Sagmeister & Walsh are known for their inventive approach to creativity. They recently created a series of typography films to accompany their travelling exhibition 'The Happy Show' but it's not the films themselves that have caught our eye.
Here, art director and designer Santiago Carrasquilla, designers Christian Widlic, Esther Li, and Thorbjørn Gudnason have collaborated with Sagmeister & Walsh to produce some futuristic and almost alien-like packaging to accompany the films.
Another accomplished effort from Sagmeister & Walsh
Copenhagen design studio Bessermachen created this frankly beautiful branding and packaging
design to reflect the handmade aesthetic of the caramel producing
Karamelleriet.Creating an entirely new visual
identity that contains everything from the logo to packaging to
display and flyers, Karamelleriet has achieved an expression that is
the caramel production worthy.
07. Karamelleriet
A sweet packaging style for these caramels
08. SVBSCRIPTION
This design comes from New York's RoAndCo Studio - aimed specifically at men. Based on a new theme each quarter, SVBSCRIPTION packages include items geared towards individuals who have an appreciation for design, culture and quality.RoAndCo explain, "For their debut parcel, SVBSCRIPTION asked for packaging that would be beautiful, practical and iconic. We packaged the items in natural wooden crates, nailed them shut and wrapped them in brown kraft paper for shipping.
Are you man enough for this packaging design?
German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project."Integrated the spine with the ribcage to communicate a product with a 'backbone', the uniqe 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that don't has to hide something," Schulz concludes.
10. Water in a boxEnvironmental concerns mean that packaging design is increasingly moving away from plastic - and there can be no better illustration of this trend than Vivid Water's 'Water in a Box' range. It's the UK's first Tetra Pak carton-packaged water product and while this means you can't see the water itself, the branding more than makes up for it.Brighton-based advertising agency Designate is behind the simple and clean design, which uses a blue and white colour palette for the main product and a water drop icon, aiming to make the packs 'instantly recognisable as a water product'."A simple, unfussy design emphasised the purity and cleanliness of the product and the freshness of the taste," explains Daniel Fagg, joint creative director at Designate. "The logo design was created in Swiss Black giving a confident bold look for this new upstart brand."
Packaging Design: A new, innovative way quench your thirst
Students are renowned for like a beer or two. So we weren't surprised to learn that this cool new packaging design was a school project, designed by Sasha Kischenko at the British Higher School of Art and Design.Tasked with creating a package design using type only, Kischenko opted to develop a concept for beer from Switzerland's historical Helvetic republic - so the typeface was an obvious choice.The sophisticated design centres around a large digit informing you of the alcohol percentage, with a small Swiss Cross logo in the top right. Can colours, silver and black, correspond to lager or stout respectively. A simple but beautiful concept, we could see this product in the hands of many a student if it were ever to become a reality!
Packaging Design: A school project turns a typeface into a beer
12. Görtz shoes
This gorgeous packaging design comes courtesy of design firm Gürtlerbachmann GmbH. Created to promote the kid's shoe section of department store Görtz, the team developed five different paper bird sculptures, each with a shoelace through its beak representing a small, colourful worm.Each design represents a German native type of bird, including the tit and blackbird, which children can play with and customers encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card.These shoelace birds are just brilliant - injecting colour, fun and creativitiy into a customer's shopping experience. We can easily see how adults and kids alike would immediately fall in love with the adorable designs.
Packaging Design: A cute and cuddly friend for these kid's shoes
Packaging design: It's a brave company that sanctions the sale of its products in a bag of water
14. Festina Watches
15. Chandon
After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand."Last year's design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming," explains Chandon's brand director Morgan Robbat. "ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success." The bottles will be available in both 750ml and 187ml formats throughout summer.
16. Thelma's
Packaging design: Saturday Mfg's packaging design delivers Thelma's cookies fresh from the oven
17. NIKE AIR
18. Nail packaging
Packaging design: Clever pack helps prevent
any painful incidents
19. McDonald's Fries
How about a side of art with your burger? McDonald's packaging is as recognisable as packaging comes but artist Ben Frost decided to mix things up by drawing some famous faces as well as some pop-culture icons onto the red and yellow box.
20. Phantom Cigar Packaging design: Old naval symbols really bring out this packaging design
Here, designer Alex Pabian uses old naval symbols and a minimal design to reinvent the packaging for an exclusive brand of cigars. Alex is a Polish/South African graphic designer and art director, currently based in Miami, Florida. Recently, she undertook a project that involved the redesign of the case, labels and tubes. We love the vintage look and feel of this packaging design!
This offering from Japanese studio Akaoni Design is a bee-utiful
example of 'less is more' when it comes to packaging. Consisting of a small jar, simple
stickers, classic brown paper and an array of
sweet coloured stamps to finish it all off.
Art direction and design was taken care of by Motoki Koitabashi and
it's clear he knows what's he doing when it
comes to making a striking impact in the
aisle.This is a truly bee-autiful piece of packaging design
22. Half Acre beer
Pick a pooch to take home with this good cause packaging
While Corona may be the most recognizable beer exported from Mexico, Cervecería Sagrada is a Mexican craft beer that captures the country's colorful history and spirit in its label. Designer José Guízar was inspired by Lucha Libre wrestlers, who wear colorful masks and have equally colorful personalities.During the 1950s Lucha Libre were considered folk heroes and starred not only in the wrestling ring, but also in comic books and movies in Mexico. Guízar’s labels recreate the masks of some of the most famous and recognisable of them.
24. Cervecería Sagrada
25. Gruia
These designs are very cheesy on the eye...
Graphic designer Sam Lewis Windridge launched luxury small leather and canvas goods brand Forbes & Lewis with Katie Forbes, paying homage to world heritage and traditional fashion styles, mixing the founders' love of traditional leather craftsmanship and "all things old and worn" with contemporary ideas.And from the products themselves through to the branding and identity of the label, all design is kept in-house, affording Windridge and Forbes complete creative control. As well as designing two logos, the website and point-of-sale collateral, the pair paid particular attention to the brand's packaging: as with the products themselves, Forbes & Lewis gift boxes have a classic, timeless feel and come complete with ribbon, swing ticket, and cotton dust bag.
26. Forbes & Lewis
26. Forbes & Lewis
27. Morrisons
Packaging design: We love these cups - scary but satisfying!
30. Smirnoff Caipiroska peelable bottle
make it interactive and customers will love you
31. H&M gift package
32. Origami Tea bags
33. Point G Macaroons
34. Movie-inspire
d drinks
Packaging design: Say what you see...
Have you ever seen a milk carton this cool? Not only did design agency Visual Advice
create a working model, it also managed to make it the same dimensions as a normal
two-litre carton. In a wider context this could also help children learn English if it
were to be rolled out across other cartons!
37. Juice Skins
38. Scanwood: When wood is
good
39. WFP Paints
colour coding makes things simple
42. Headphone packaging
43. Görtz 17: Shoelace Boxreinventing the shopping bag
44. SCRATCH
Packaging design: Scratch is the new revolution in ready meals
45. Two Hoots
Packaging design: This design aims at a young audience
46. Topography of America State Magnets
Packaging Design: This design was
inspired by a jigsaw
47. Fox & Rabbit
Graduate Ting Sia is responsible for this cute and quirky example of packaging design. Marketed for young professional couples and their sophisticated get-togethers, the inspiration behind the brand focuses on the relationship between the mischievous and cunning fox and the innocent and lively rabbit. We love the bold colour choice!
48. Pasta La Vista
49. Poilu paintbrushes
50. Minus The Bear: Steel and Blood
51. Flash Fiction Matchbooks
51. Flash Fiction Matchbooks
Tear away the
pattern to
reveal your teaba
g
52. TeaPee
Take the Parmesan Pencil, sharpen it using the enclosed sharpener, and you have delicious, fresh Parmesan cheese on your meal. Designed by German based agency Kolle Rebbe, the company pride themselves on supporting small manufacturers of delicacies with lovely packaging design ideas. It won the silver Epica award last year too! 53. Parmesan Pencils
54. Portfolio package
56. Safari Friends Collection
57. Nuts.com
Nuts.com's redesign makes their products look better than ever
58. Fruita Blanch
