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Presentation Pitch for Kilderrpress.com
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is an e-commerce venture des
igned to promote and
capitalise on the fine a
rt publishing sector bas
ed in
Derry and the Northwest
region of Ireland.
Kilderrypress.com
*** The idea for the company is born out of the existing Derry Print Workshop.Ltd (DPW) formed in 2000. DPW is a recognised non-profit organisation founded with the aim of providing facilities for artists to make handmade limited edition original fine art prints; intaglio, etching and relief woodblock and also to promote print making as an art form in this region of Ireland.
Derry Print Workshop.Ltd
DPW have recently been successful in the City of Culture 10m Capital fund bid investment for a full blown gyclee fine art digital print system and expansion of the existing workshop to accommodate a high demand from local artists. There is a definite opportunity in establishing an e-business in promoting, growing and selling fine art prints of local graphic artists and the artists associated with the Derry City and Northwest region of Ireland in general.
*** The Workshop Bid is
aimed to grow Artist num
bers /
access to workshop facil
ities and increase graph
ic fine
art production / publica
tion in Derry / NW Regio
n
Phase 1: 15k Phase 2: 35
k
** Kilderrypress.com wil
l act very much as a ‘brand
’
indicating quality fine
art print artwork, fine
art
consultancy and as a pro
motional device to educa
te and
encourage the developmen
t and sales of the graphic
visual arts in this regi
on of Ireland and beyond
.
Kilderrypress.com
“The Kilderrypress.com brand is drawn from an area known as Kilderry bordering Culmore in Co Derry and Inishowen Co Donegal. The location is known as one of the very first areas of human settlement in Ireland and definitely of Derry City. The marriage of one of the first printing techniques, intaglio etching, used by artists such as Rembrandt and Picasso, digital gyclee fine art printing and e-commerce provides a fitting product range for the brand.”
* Kilderrypress.com will be a totally private venture distinct from the DPW enabling it to fully capitalise on other graphic fine art products to include works from quality galleries, established artists such as Chris Wilson and Michael McGuiness and other printmakers who have no connection to the DPW.
Kilderrypress.com
* Existing strong links with the Gordon galleries and Studio 6ix in the centre of Derry City will provide a further product stream of high quality artwork products that will be marketed, sold and distributed through the site.
http://studio6ix.org/
http://www.gordon-gallery.com/
Kilderrypress.com
MARKET:
•Private clients •community business •enhanced tourism •professional artists •corporate clients: eg. Banks … ROI tax incentives for fine art •public sector: eg. hospitals
“The potential market, though niche, is one focusing
on a quality product and certainly has the ability to
reach an international market and distribution
network through establishing commercial
relationships with galleries in Europe and North
America. The business will certainly benefit from the
forthcoming exposure during the UK City of Culture
event in 2013.”
Kilderrypress.com
CHALLENGE:
•Product (Artwork) sourcing and quality control •Distribution and packaging •Developing an appreciation / awareness of handmade fine art printmaking •Marketing Intelligence: Establish client base •Brand Integrity
Kilderrypress.com
COMPETITION: OPPORTUNITY
http://belfastprintworkshop.org.uk http://www.seacourt-ni.org.uk http://stoneyroadpress.com/index.php
Opportunity: little e-commerce / market awareness
***Could become
potential clients!
CEL scotland is a collaborative initiative between
Dundee Contemporary Arts, Edinburgh
Printmakers, Glasgow Print Studio and Peacock Visual
Arts, Aberdeen.
In January this year CEL scotland attended the
London Art Fair which proved a hugely successful
first venture with Works from all the workshops sold
to major public and private collections including the
British Government.
http://www.londonartfair.co.uk/
Kilderrypress.com
IMPACT: DERRY & BEYOND!
•Make real impact for local graphic arts community•Raise profile of graphic arts as an artform and raise awarness within the NW region•Develop links with commercial arts organistions across Europe / US and elsewhere in the world•Have real impact in visual cuture within N/W of Ireland•Improve Health / well bieng of private and public sector clients•Improve ecenomic well bieng of local artists
•Enhance ecenomic activity and development in the N/W region
The success of the Glasgow Print Workshop has had a
considerable impact in establishing this city as one of the leading
visual arts centres in the world. This success certainly indicates
the positive long term potential this project could achieve.
'The Glasgow Print Studio is an organisation with charitable
status which exists to encourage and promote the art of
printmaking in the West of Scotland. Founded in 1972,
Glasgow Print Studio has grown in both reputation and size
to offer world class facilities and a wide range of services
to the public and artists alike. Glasgow Print Studio is one
of the largest publishers of original prints in the UK.'
Kilderrypress.com
ARTIST: PAUL BARWISE
Kilderrypress.com
ARTIST: PAUL BARWISE
Kilderrypress.com
ARTIST: PAUL BARWISE
Kilderrypress.com
ARTIST: PAUL BARWISE
Kilderrypress.com
ARTIST: MARGARET ARTHUR
Kilderrypress.com
ARTIST: MARGARET ARTHUR
Kilderrypress.com
ARTIST: MARGARET ARTHUR
Kilderrypress.com
ARTIST: MARGARET ARTHUR
Kilderrypress.com
ARTIST: DAVID CAMPBELL
Kilderrypress.com
ARTIST: DAVID CAMPBELL
Kilderrypress.com
ARTIST: DAVID CAMPBELL