History

• DC Comics, Inc. is an American comic book publisher.

• It is the publishing unit of DC Entertainment, acompany of Warner Bros. Entertainment, whichitself is owned by Time Warner. Diane Nelson(President)

• DC Comics is one of the largest and most successful companies operating in American comic books, and produces material featuring many well known characters like, Superman, Batman, Wonder Woman, Green Lantern and the Flash.

• Headquartered in Burbank, California

Segmentation

Demographics

• Age group of 8-14 Years.

• Dependent on Parents

• Major Suburbs of Mumbai

Psychographics

• Like cartoons

• More into video games

• More into reading comics

Segmentation

Demographics

• Age group of 15-30 Years.

• Dependent on parents or have started earning

• Major Suburbs of Mumbai

Psychographics

• Loyal to DC Universe

• Sci-fi Fans

• More into Superhero Movies

USP

• DC Studio

• Ambience

• Superhero Merchandise

TAGLINE

“Power Within You”

Batm

anSu

perm

anFlash

Gree

nLan

ternWonderwoman

CatwomanD

isp

lay

Cas

hie

r

Changing Room

Changing Room

Entr

y/Ex

it

Area –15,000 SF

DC

Stu

dio

Limited Edition ProductsC

OM

ICSD

C T

oys

DC

A

cces

sori

es

DC

C

olle

ctib

lesD

C G

amin

g C

DS

DC

Mo

vie

CD

Party Space

Area – 20,000 SF