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portfoliodavid dale
contactdavid dale 503.504.2995
content brochure logos business infographic photo design web page magazine prezi montage labels annual reports posters trade show
brochure › discription
Create a new company logo and abrochure to promote the company
› date 11 . 29. 2016
› course comm 130
› instructor Tranberg
PhotoShop / Illustrator / In Design
› programs used
› objective Create a full bleed brochure with text wrap and high quality images
› process I developed an idea for a company then created the logo in Illustrator. I then took the logo into InDesign and began to work through the challenges of creating a sail shaped brochure. The solution I came up with was sail shaped flaps folding into a hex-ogonal center panel.
outh
ails
Our cambered sails have 1-5 camber inducers to help to hold a rigid
airfoil, for better speed and stability. These light and easy to
use sails feels great as you track the biggest
waves and fly with the wind.
Stronger than the wind
South
Sail
s are
mad
e of
clear
polye
ster M
ono-f
ilm, D
acro
n,
and M
ylar, w
ith K
evlar
mes
h nea
r
the cl
ew an
d ou
thaul
where
the
greate
st forc
es ap
ply.
Our sa
ils ar
e mad
e by
real sa
ilors
and t
ested
unde
r the m
ost
extre
me
co
nditio
ns.
Des
ign
ed t
o f
ly
As passionate as you
Light as th
e sky
Han
dmad
e to
las
t
sou
th is th
e way to
Go
We h
ave a
varie
ty of
sail d
esign
s to
help
you f
ly. N
o matt
er w
hat t
he
cond
itions
, from
the B
awley
Point
, to C
loud B
reak
, to
winte
r wav
es at
Waim
ea
Bay;
South
Sails
can
set y
ou ap
art f
rom
the m
asse
s.
Because we live the sailor’s life we not only understand you, we understand your passion.
Barreling down a wave that dwarfs your board
and sail? Can you even describe it
if you haven’t been there?
Our lightweight con-
struction makes it easy to get
out into the spots you want
go and delivers you back
with power and grace.
Uncompromising
choices make all our sails light and strong.
Before windsurfing hit the Olympics,
South Sails had been on the
leading edge.
Out of a love for
adventure, and the
Maori spirit, we
share our tribal
secrets with
those who
seek theway.
front closed back closed front open back open
logos › discription
Create a variety of logos for real and imaginary clients
› date 2012 -2016
› course comm 130
› instructor Tranberg
PhotoShop / Illustrator / InDesign
› programs used
› objective Create logos as vector graphics
› process These are a few logo ideas that I worked on during the class and a couple I did for clients in the past. I did three logos for the class using exclusively Illustrator, while the other two were a combination of Illustrator and PhotoShop.
business › discription
Create business suite for animaginary client
› date 10 . 17. 2016
› course comm 130
› instructor Tranberg
PhotoShop / Illustrator / InDesign
› programs used
› objective Make a powerful and stylishbusiness set with the chosen logo
› process Out of the logos that I did for this project, I chose the ViVid logo and created a stationary set usingInDesign for the layout. I was interested in the repetition of components of the logo andused different pieces to create a water mark and background items
› discriptionCreate an infographic that uses hierarchy and good design
› date 11 . 04. 2016
› course comm 130
› instructor Tranberg
Illustrator
› programs used
› objective Make an effective infographic in-cluding at least one chart or graph
› process This was the first full project I had done solely using Illustrator so I really felt the challenge. I started with sketches of thegeneral idea, then convertedeverything into vector graphics. The flow of the piece was a chal-lege, but I think I was able to create a visual flow that delivered the message in a fun and intersting way
infographic
photodesign
› discriptionCreate business suite for animaginary client
› date 10 . 17. 2016
› course comm 130
› instructor Tranberg
PhotoShop / Illustrator / InDesign
› programs used
› objective Create a photo to capture a feel and to use it in a graphic layout
› process For the photo design assignment, I shot a photo that was intended to capture the feeling of nostagia. The page idea was for an imaginary magazine that would be targeted toward seniors and wouldaccompany an article aboutreminicing
web page › discription
Create a web site mock up for a prospective client
› date 10 . 17. 2016
› course comm 130
› instructor Tranberg
PhotoShop / Illustrator / InDesign
› programs used
› objective Create a web page mock up to show a perspective client
› process Since I have recently been hire by the company I chose to do the mock up for, I was motivated to make it look better than what they currently have. Using graphics that I lifted from their current site, I re-imagined the look and feel with more ellegant colors and simpler navigation
magazine › discription
Create business suite for animaginary client
› date 09 . 12 2016
› course comm 130
› instructor Tranberg
PhotoShop / InDesign
› programs used
› objective Create a magazine cover using my own face as the main subject
› process Working with a friend who is aprofessional photographer I got the the extreme contrast for thephoto of my face. I was atracted to the idea of two faces and made up an article tile that would work with the extreme split. The red logo and header areintended to make the cover pop and grab the readers attention.
prezi › discription
Create a prezi presentation with movement for a fictional client
› date 10 . 17. 2016
› course comm 130
› instructor Tranberg
PhotoShop / Prezi / InDesign
› programs used
› objective Make a presentation about aspecific diet
› process This was the first time I had used Prezi, so I had to get used to how it worked and what, I at first, saw as limitations. I created an infographic based on a diet that I was trying, and worked it into a Prezi presentation that stepped through the specialfeatures of the diet.
montage › discription
Create business suite for animaginary client
› date 10 . 17. 2016
› course comm 130
› instructor Tranberg
PhotoShop / Illustrator / InDesign
› programs used
› objective Make a montage that represents an inspirational idea
› process In this exercise I started with a quote that I liked and modified it slightly to work for my graphic. I then started to sketch and was struck by the M.C Escher illustra-tion of the artist looking at his own reflection. I found a couple of images that would capture that idea and I mixed them into my montage.
labels › discription
Product labels for Slick's Big Time BBQ Sause
› date 06 . 20 2012
› course none
› instructor none
PhotoShop / InDesign
› programs used
› objective Make atractive lables for a new product that would stand out on the shelf
› process I was called by Slick's to help create a label for their product that was going on the market for the first time. They had no logo and no previous look so the field was wide open. Because it was a BBQ sauce it seemed right to do something with flames and colors that reflected the nature of the product.
annualreports
› discriptionAnnual Reports for a national crisis center hotline
› date 2009 -2015
› course none
› instructor none
PhotoShop / InDesign
› programs used
› objective Create Annual Reports that were informative and attractive
› process I started with Protocall doing video work and was asked if I could help with some marketing materials. Over the next six years, I created marketing materials, including print and online material for this client.
PROTOCALL
2012ANNUAL REPORT
2013 Annual Report
posters › discription
Creat lobby posters for Oregon, Michigan, and New Mexico
› date 2009 -2015
› course none
› instructor none
PhotoShop / InDesign
› programs used
› objective Show the faces of employees that love their work
› process Part of the marketing that I did for ProtoCall was internal. These posters were intended tobe a greeting for employees as well as visitors to their offices.
trade show
› discriptionCreate 8'x3' trade show panels to stand alone or work as a set
› date 2015
› course none
› instructor none
PhotoShop / InDesign
› programs used
› objective Capture the attention of trade show attendees
› process This client was a regular trade show participant, so we madebanners that could be set uptogether or seperately depending on the size of the show. Each panel has a stand alonemessage but can coordinate with any other panel.
david dale 503.504.2995