Design with ContextNinad Raval, Directi.

About meProgrammer, Designer,

Product person.

Setup Directi’s 1st Design Team (10 years back)

Worked with…

Lets talk about UX & Design

Purpose of UX & Design

To make things Intuitive

Easy to useDelightful

Get the job done

Our job responsibilityTo cultivate empathy

To make peoples lives easy To make a difference

Lets talk about some products you have used that you really enjoyed

using.

Lets create a product

What do we need?

An Idea

Engineering

Design the product

Idea Engineering Design

+ +

A typical process...

Show time

Metal, Gears,Battery

Color, look,layout

Lets design a watch

Take 10 mins, draw a watch.

Lets design a watch

Take 3 minutes to come up with your own…

Marathon Runner

Will she buy?

Lets see how our watch holds up to

our buyers requirements.

Digital time w/ seconds

Light weight

Measures Distance

Stop Watch

Scuba diverwill he buy?

Water proof

Digital time w/ seconds

Backlit display

Measures depth

Measures water temperature

CelebrityWill she buy?

Exclusive

Expensive

Colour options

Maybe show time?

So, does a good Idea, great Engineering &

a kickass Visual design

Good UX?

=

NO.

we need to understand our users, their tasks

and their context

So what defines the experience of

a user for a Product?

Users needs, and his context of use

ContextProduct

What is context?

Why is he on this screen?What does he need here?

Which screen has he come from?Is he on mobile or desktop?

Is he sitting or standing?Power user or beginner?

Files screen in a project management

tool

Friction is a measurement of a good fit

- Christopher Alexander, Notes on Synthesis of Form

Products NOT designed keeping context in mind?

Questions?

twitter: @ninad