Creative Workshop on Poster Design

POSTER what is it?!

POSTER?

At First It’s A Very Effective

A poster is a piece of printed paper designed to be attached to a wall or vertical surface.

Communication Tools

Typically posters include both textual and graphic elements.

Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), and other groups trying to

communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.

POSTER?

History of Poster

The modern poster, as we know it, however, dates back to 1870 when the printing industry perfected colour lithography and made

mass production possible.

French historian Max Gallo

OVER 200 YEARS posters have been displayed in public places all over the world.

History of Poster

Jules Chéret (May 31, 1836 – September 23, 1932)

He was a French painter and lithographer who became a master of Belle Époque Poster Art. And He has been called the father of the modern poster.

Vin Mariani, Jules Cheret's 1894 poster for the digestif and tonic wine fortified by coca.

Folies Bergeres, affiche : Emilienne d'Alencon, tous les soirs, 1896-1900

History of Poster Some Poster Art work done by Mr. Jules Chéret

Propaganda and political poster

National Awareness Poster Social Awareness Poster

Product & Service Promotional Poster Movie Poster Travel Poster Event Poster

Band/music Poster Publications Poster Educational Posters Classroom Posters

etc….

Types of posters




National Awareness Poster

National Awareness Poster

Social Awareness Poster

Product & Service Promotional Poster

Product & Service Promotional Poster

Movie Poster (Hollywood)

Movie Poster (Bollywood)

Movie Poster (Dallywood)

Movie Poster (Dallywood)

Event Poster

Band/music Poster

Line --------------------------------------

Shape --------------------------------------

Direction --------------------------------------

Size --------------------------------------

Texture --------------------------------------

Value --------------------------------------

Colour --------------------------------------

Image/Photo --------------------------------------

Font/Type

Elements of a Poster Design

Contrast --------------------------------------

Repetition --------------------------------------

Alternation --------------------------------------

Gradation --------------------------------------

Harmony --------------------------------------

Dominance --------------------------------------

Balance --------------------------------------

Space --------------------------------------

Proportion --------------------------------------

Unity

Principles of Design


Contrast

Contrast - the difference between elements or the opposition to various elements.


Example of Contrast


Repetition

REPETITION means repeating, or using same thing again and again. It refers to usage of same thing many a times.


Example of Repetition


Alternation


Example of Alternation


Gradation Color gradation is determined by math! Color gradation is when you have a shading or passing of one tint

or shade of color to another, in very small degrees.


Example of Gradation


Harmony Harmony is achieved in a body of work by using similar elements throughout the work,

harmony gives an uncomplicated look to a piece of artwork or sculpture.


Example of Harmony


Dominance

Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis.


Example of Dominance


Balance

Balance in design is similar to balance in physics A large shape close to the center can be balanced by a small shape close to the edge. A large light toned shape will be balanced by

a small dark toned shape (the darker the shape the heavier it appears to be)

Types of Balance 1. Symmetrical Balance

2. Asymmetrical Balance


Example of Balance

1. Symmetrical Balance


Example of Balance

2. Asymmetrical Balance


Space

Space - the interval or measurable distance between objects or forms (two dimensional or three dimensional)

Positive space Negative space

Two-dimensional space Three-dimensional space


Example of Space


Proportion

Proportion - the relation of two things in size, number, amount, or degree


Example of Proportion


Unity Relating the design elements to the the idea being expressed in a painting reinforces the

principal of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet

passive subject would benefit from horizontal lines, soft texture and less tonal contrast. Unity in a painting also refers to the visual linking of various elements of the work.


Example of Unity

First Establish the brief - [What] is the purpose of the poster

- [Why] the purpose is important - [Who] is the target group - [Where] the poster will be displayed - [When] the poster will be displayed - [How] the poster will be reproduced (photocopying or printing)

How to design a

effective posters

Ways to attract people to read text 1. Main headline This will be the largest piece of text and the first to be read. Keep it short and to the point. You should be able to do this in fewer than

7 words. 2. Stand first This is the second piece of information people will read and is used to explain the main headline. It can be longer than the headline and introduces the reader to the subject. Use a smaller point size than for main headlines, but not bigger than for subheads.

How to design a

effective posters

How to design a

effective posters

Ways to attract people to read text 3. Subheads and crossheads These are useful to break up blocks of text by introducing new sections. They make the page appear less intimidating and off putting to a potential reader. 4. Body copy This is the text containing the main bulk of information.

Poster Design – Basics Tips >

IMPRESSIONS

CRUCIAL!

First

are

Poster Design – Basics Tips > First Impressions Are Crucial


minutes to read!

5

Poster Design – Basics Tips > 5 minutes to read!


Leave a lot of

White Space

Poster Design – Basics Tips > Leave a lot of Negative Space


Create a

Focal Points

Poster Design – Basics Tips > Create focal points


Make the

Typography Inviting


Make the typography inviting

























Poster Design – Basics Tips > Make the text inviting


Keep the text as

Big as possible

Poster Design – Basics Tips > Keep the text as big as possible


Avoid Using

CAPITAL letters for complete words

Poster Design – Basics Tips > Avoid using CAPITAL letters for complete words


Important Stuff

at the top

and Less important stuff

at the bottom

Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom


Organize Sections

In Columns

Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom


Use Contrast to give meaning

Poster Design – Basics Tips > Use contrast to give meaning


is very powerful Elements

COLOR ( ( (

Poster Design – Basics Tips > Colour is very powerful Elements


KISS! Keep it so simple

Poster Design – Basics Tips > KISS : Keep it so simple


Don’t use too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images!

Poster Design – Basics Tips > KISS : Keep it so simple


Don’t use

Over Shadow!

Poster Design – Basics Tips > Don’t use over-shadow!


Don’t use

Clip Art

Poster Design – Basics Tips > Don’t use clip art

- First Impressions Are Crucial - 5 minutes to read!

- Leave a lot of Negative Space - Create focal points

- Make the text inviting - Keep the text as big as possible

- Avoid using CAPITAL letters for complete words - Avoid using large blocks of text in italic

- Important Stuff at the top and Less important stuff at the bottom - Organize Sections In Columns - Use contrast to give meaning

- 800 words or less - Colour is very powerful Elements

- Select the best image - Don’t Use a text font smaller than 24 points!

- KISS: Keep it so simple - Don’t use too much text or too many images.

- Don’t use over-shadow - Don’t use clip art

Poster Design – Basics Tips

Monitor 72 ppi (PPI: Pixel per inch)

Higher dip = Higher quality Print 300 dpi (DPI: dots per inch)

What is PPI & DPI?

Professional Poster Design Software

For print items

Adobe Illustrator

Adobe InDesign

For image editing

Adobe Photoshop

Raster/Pixels

Vector

Check

Recheck and

check again! Please Don’t Forget

to proof read your poster/ design before going printing!

Poster Design – Printing Method

Create outlines for braking the font/text

Expand the stroke Then Save Illustrator Output file fomate = .ai or .eps

Then Make Your CD/DVD


Some Types of Paper

Art Paper Art Card

Offset paper Photo paper

By Color paper

Papers thickness call: GSM like: 80gsm, 100gsm, 120gsm, 150gsm, 300gsm, 350gsm

GSM stands for grams per Square Meter and is how the quality of paper is measured. Normal office paper is either 60 or 80

grams - good quality paper would be 100 to 120 grams.


Lamination

What is lamination? Lamination is the process of placing something between layers of plastic and gluing them with heat and/or

pressure. When you look at perhaps some business cards, or some company brochures or profiles, you would normally find the front and back covers laminated. This creates a sort of tear-proof and waterproof

surface. Laminating film encapsulates the item completely by being bonded to both its sides.

Basic Types of Lamination

1. Gloss Lamination 2. Matte Lamination


Screen and print colors may not match exactly

Poster Design – Basics Tips

Color has been investigated and used for more than 2000 years.

Throughout history, different civilizations have experimented and learned more about color.

We are still learning today about how color affects us and its importance in our lives.

COLOR Fundamental of

Primary colors

RED Yellow BLUE

Secondary colours

If you mix equal amounts of the primary colours, you get the Secondary colours - Purple, Green and Orange. Red + Yellow = Orange, Red + Blue = Purple, Blue + Yellow = Green

RED Yellow

BLUE

ORANGE

GREEN

PURPLE

+ =

Yellow + =

BLUE RED + =

Tertiary colors

Color Wheel

Cool Color & Warm Color

Horror

Chocolate Taste/Flavor

Impression/Sense

Same element but, just changing the color you can create totally different feel/situation

Optical/Visual Illusions

Poster Design – Illusions By Color and Shape




Thank You Very Much