CREATIVE IDEAS IN BRANDING AND ADVERTISING.

What is a creative idea?

http://www.puredesigninternational.com/blog/advertising-agency-cannes-france/importance-clear-advertising/

http://www.dailyrecord.co.uk/news/uk-world-news/rude-poster-helps-computer-firm-1066838

NOTHING REALLY WRONG WITH THIS.

IT DOES ITS JOB OF TELLING PEOPLE WHAT YOU DO AND

OFFER.

…but what is a ‘CONCEPT’ ?

CREATIVE IDEAS IN ADVERTISINGHow do we mash things up for marketing communications?

https://www.youtube.com/watch?v=7A5XO0udmdo

http://filmjunk.com/2009/06/02/district-9-viral-marketing-billboards-benches-and-bus-shelters/

CREATIVE IDEAS IN PRINT ADSWhat’s the idea?

http://www.haroldfeinstein.com/music-people-peoples-playground/

NOT ALL IDEAS ARE EQUALStrong Creative Ideas Vs. Weak Creative Ideas

CREATIVE IDEAS ARE NOT JUST FOR ADVERTISING

CREATIVE IDEAS makes a difference... wherever it’s applied

ENERGYDRINK

http://www.gfw.co.uk/

http://www.nytimes.com/2007/09/23/books/review/Peck-t.html?_r=0

http://news.hult.edu/2012/10/31/a-new-approach-to-creativity-a-mashup-of-art-science/

HOW TO BE AN IDEA GENERATORThere are many ways of getting a creative idea : Here are 2 basic ways.

HOW TO BE A SUPER IDEA GENERATOR

TRIED, TESTED AND PROVEN 100% EFFECTIVE!