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[email protected] www.interactivemechanics.com Creating Design-Focused Culture

Creating Design-Focused Culture

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User experience is a team sport—if any teammate isn’t on-board, the entire company will struggle. In plenty of organizations, the design and development teams will often butt heads over priorities, budget, and creative vision. This can cause conflict that can hurt your products or projects and demoralize the entire company.

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Page 1: Creating Design-Focused Culture

[email protected] www.interactivemechanics.com

Creating Design-Focused

Culture

Page 2: Creating Design-Focused Culture

@mike_tedeschi

Page 3: Creating Design-Focused Culture

A little about my story...

Page 4: Creating Design-Focused Culture

... fast-forward to today.

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Design became a company priority

Page 6: Creating Design-Focused Culture

Design became a company priority

Design and development came together

Page 7: Creating Design-Focused Culture

Design became a company priority

Design and development came together

All teams started focusing on UX

Page 8: Creating Design-Focused Culture

Design became a company priority

Design and development came together

All teams started focusing on UX

Company morale increased

Page 9: Creating Design-Focused Culture
Page 10: Creating Design-Focused Culture

So... what happened?

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No more “silo” mentality

#1

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Create and work with

multi-disciplinary teams

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“Agile is iterative. Design is iterative.

Why couldn’t they work together?”

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Page 14: Creating Design-Focused Culture

Work, sketch, and

brainstorm together

Page 15: Creating Design-Focused Culture

“People tend to equate creative with

artistic. Like if you can’t draw a picture

of a horse, you’re not creative.

That’s really wrong.”

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Page 16: Creating Design-Focused Culture

Learn more than just

your trade

#2

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Organizations today need generalists who

can do all aspects of the job well. Who

can shift between activities, as the job

requires. Specialists are best when they

come out of very strong generalists, who

know how to work across the board.

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Page 18: Creating Design-Focused Culture

Share what you know

with your peers

Page 19: Creating Design-Focused Culture

Don’t be afraid to

ask questions

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Create relationships with

your colleagues

#3

Page 21: Creating Design-Focused Culture

What’s your story?

Page 22: Creating Design-Focused Culture

September 2nd @ AzaveaUX Book Club