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Creating an online community for user research Moving beyond Facebook and Twitter
Tom Vollaro
Sr. Principle Interaction Designer
Boston UPA Mini-Conference May 25, 2011
Outline
What, why, and who
Early experiments
Refining our approach
Lessons Learned and What’s Next
Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Wearing many hats
Developer
Product Owner Scrum Master
QA Analyst
User Researcher
Scrum Master
QA Analyst
Designer
Product Owner
Developer Social Mktg Mgr
What are we building? Project Vasari
Why?
Deliver using the cloud
Move Fast(er)
Reach a new audience
Who? Gabriel the Grad Student
Name: Gabriel Age: 24
Company Type: Master of Architecture student and intern at local architecture firm
Location: In school in Philadelphia, but often travels home to Brazil
• Entering his second year of MArch • Interning at MULTICO Corp. internal design department for the
summer • Introduced to Vasari during his first year – as well as Rhino and
Grasshopper • Becoming less cautious and more excited about technology –
specifically the intersection of parametric design and energy analysis.
“I hear a lot about Revit, but that is for construction
documents, right?”
“I am stressed and busy during the semester and don’t
have a lot of time to learn a new tool.”
How?
Dr. Gary Schirr, Social Media Marketing
Limited User Involvement
Deep User Engagement
Deep Knowledge
“Easy” Knowledge
Ethnographic
VOC Interviews
Site Visits
Mining
Brainstorming
Focus Groups
Co-creation
Effectuation
Probe + Learn
Surveys
User Communities
Early Success
10K views within first three months. Over 130K views since launch
Early Challenges: Forums
Early Challenges: Facebook
Early Challenges: Facebook
Reassessing
A space for discussion
A space for team generated content
A space for user generated content
A space for user research
Shared Login
Fostering Discussion
Support
Fostering Discussion
David Light
Sharing Images
David Light
David Light
Kenneth Walton - NCPC
Kenneth Walton - NCPC
Kenneth Walton - NCPC
Do Tuan Han
Do Tuan Han
Fabio Palvelli
Fabio Palvelli
Fabio Palvelli
Fabio Palvelli
Francesco Felicetto
David Light
Central Hub
Wiki Help
Videos
Autodesk Labs
ProjectVasari.com
Starter Content
Expert Blogs
Next Chapter: User research
Vet designs early and often
Persona and scenario development
Traditional recruiting
0
5
10
15
20
25
30
35
40
45
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Date Joined 2/18/2011
Facebook and Ning - weekly new members
Next Chapter: Data Mining
Next Chapter: Participation
Wiki help
Contests
3D Content
In-product social
Gabriel notices a new first experience window. He clicks on “More”
Present essential
skills for first n uses.
Then switch over to
the “advanced”
playlist
Gable Basic Box T-shape Barrel vault L-Shape
Voids Angled Roof Angled Facade Twisted Tower Dome Learn how to make a twisted tower watch the video
Key Takeaways and Lessons Learned
Wearing many hats over specialization
Conversation over broadcast
Centralized space over twittering walls
Video over text
Transparency over secrecy
