Crayola Website

Crayola Company Profile

Crayola has been around for nearly 100 years and is an established brand name. Crayola’s primary target audience is children between ages 6-12 and the parents and educators that have this age group in their lives. Crayola is a company that is current and strives for mastery in the most up-to-date methods and practices in marketing and technology.

User Demographic

Boys and girls between the ages of 6-12Teachers and Parents of children in the above

age groupParents earning between $20,000-$100,000

annually

User Demands

• Time to get from one application to another in a quick manner.• Instructors, parents and children to be able to find and locate

services and such in a timely manner. There should be low to zero errors between systems and browsers compatibility.

• Children from ages 6 and adults to the age of 70 should be able to navigate through the website with little confusion, things should be easily accessible and easily attainable.

• There also ought to be a level of satisfaction that comes to the viewer of the arranged material on the website.

• While being enjoyable, content should be fun and easily interactive.

Crayola Design

Rationale

Why did I chose the imagery and thematic concept?

• I want to stay to true to the original branding and design. It’s only a redesign, not a new concept at this point.

• Users will enjoy the same tastes and textures as they previously enjoyed from the website.

• Imagery and theme were never the real big issue.

Why did I chose to stay with the same color scheme?

• Same reason as the previous reasons. The color concept is still current and relevant users.

• Don’t want to depart from user familiarity or branding.

Why did I chose the fonts that I chose?

I used DK Crayon Font and Beatnik SF. The Crayon font portrays the idea that this is a website that was created from a Crayon company or is for children, or has an interest in children; seeing as how kids like Crayons. The Beatnik font is rounded and fun and non-obtrusive and easily legible.

What is different than the competition about the redesign of this website?

The design is simple and easy to navigate and use. Everything is clearly marked and there is not an over-abundance of information to deal with.

Why my overall comps fit within the brand scheme and identity guidelines.

I think overall that everything matches well and fits the brand scheme and reaches the demographics in a way that matches with their overall learning styles. The design uses hierarchy throughout to maximize overall effectiveness in its design.

My Comps, Sitemap and Flowchart of the Crayola Website

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Competitive Analysis

Navigation Bold navigation at the top and smaller navigation in the footer.

Easy visual navigation at the top and bottom button navigation,

Visual navigation features, as well as upper and lower navigation.

Product Visibility Product tab on top, product menu on the bottom, product on right of game.

Nothing apparent anywhere.

Everywhere, top, bottom and throughout the page.

Graphic Design Looks good, but things aren't balanced. And things aren't readily apparent.

Very kid friendly, visually everything is direct and to the point.

Beautiful fonts, lots of images. Crisp and clean.

Overall Concept Product based, coloring resources. Not fully interactive.

Kids programs, teacher and parent resources. Interactive. Not product orientated.

Product and infusion of audience interactivity.

Summary

With all the advancements of technology and usability at our disposal; I think it is vital, and

important, to change the direction of the overall media website campaign to focus in on the target audience and meet user demands by implementing changes to the website that

reflect both an understanding of user needs, but as well as reflect the direction of Crayola as

brand.