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Tara Greer and Luke Stile from R/GA Los Angeles gave us a humorous and highly insightful talk about how to select the right problem, visualize solutions and tell a great story. Examples Tara & Luke used during the talk: The RSA - Ken Robinson's amazing RSA doodle animation: http://youtu.be/zDZFcDGpL4U Kickstarter Example - Mixtape Postcard: http://kck.st/VImwfs Myo - making it feel more real that it is: http://youtu.be/oWu9TFJjHaM Tom Chi's rapid prototyping talk: http://youtu.be/d5_h1VuwD6g
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SERVICE DESIGN JAM 2013
34.0194° N, 118.4903° W
LOS ANGELES 2013SERVICE DESIGN JAM
Saturday, March 2, 13
SERVICE DESIGN JAM 2013
Killing Your DarlingsThe Paris Hilton PrincipleStorytelling for Service DesignPresenting Your Story in 1 Day
HEREINCONTENTS
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
HELLO.
I’M TARA GREEREXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA
I’M LUKE STILESSENIOR TECHNICAL DIRECTOR AT R/GA
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
TODAY IS THE DAY TO KILL YOUR DARLINGS(SORRY DARLINGS)
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SERVICE DESIGN JAM 2013 5
THE PARIS HILTON PRINCIPLE
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SERVICE DESIGN JAM 2013 6
THAT’S H.O.T
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SERVICE DESIGN JAM 2013 7
H IS FOR HELPFUL
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ARE YOUMAKING A SLAP CHOP?
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WHEN A KNIFE EXISTS?
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SERVICE DESIGN JAM 2013 10
O IS FOR ORIGINAL
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SERVICE DESIGN JAM 2013 11
ARE YOUGOING AFTER THE SAME PRIZE?
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WHEN YOU CANGO YOUR OWN WAY
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T IS FOR THRILLING
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ARE YOU DOING THE EXPECTED?
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SERVICE DESIGN JAM 2013
EXERCISE: HOW IS IT
HELPFUL ___________________
ORIGINAL ___________________
THRILLING _________________
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SERVICE DESIGN JAM 2013
STORYTELLING FORSERVICE DESIGN
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SERVICE DESIGN JAM 2013
[WHERE THE WILD THINGS ARE]
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A CHARACTER YOU LOVE
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ENCOUNTERS AN OBSTACLE
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THEN OVERCOMES IT
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AND LIVES HAPPILY EVER AFTER
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SERVICE DESIGN JAM 2013
STORY EXERCISE:
THE CHARACTER _________________________________
THE OBSTACLE __________________________________
OVERCOMING IT _________________________________
HAPPY ENDING __________________________________
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SERVICE DESIGN JAM 2013
PRESENTING YOUR STORY IN1 DAY
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SOME SIMPLE TOOLS
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SOME SIMPLE TOOLS
Saturday, March 2, 13
SOME SIMPLE TOOLS
Saturday, March 2, 13
SOME SIMPLE TOOLS
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SOME SIMPLE TOOLS
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SKETCH A JOURNEY
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SERVICE DESIGN JAM 2013 27
MAKE AN EXPERIENCE MAPANIMATIC
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MAKE A ‘KICKSTARTER’ VIDEO
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MAKE IT OUTOF PAPER,STRING,COATHANGERS & CHOPSTICKS.
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SERVICE DESIGN JAM 2013
STRENGTHS EXERCISE:
DOODLER _____________________________________
FRONTMAN ___________________________________
CAMERAMAN __________________________________
ROLE PLAYER __________________________________
MACGUYVER ___________________________________
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SERVICE DESIGN JAM 2013
GOOD LUCK TODAYGO FORTHAND TELL GREATSTORIES
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