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Mobile UX & e-Commerce
30% sales
50% bounce rate
more likely to buy on user friendly mobile site
67%
Item
Buy Cancel
Not optimized site Optimized site
Source Credits to: Soussan Djamasbi et. Al. (2014). Designing for Success: Creating Business Value with Mobile User Experience (UX)
Germany Users’ Issues
*scam calls are common in Germany
“I opted not to receive SMS notification, so why should I
provide my phone number??”
When is the best time to conduct user testing?
50% in wasted
development time
Credit to sources: Bias and Mayhew (1994). Cost-justifying usability. Boston, MA: Academic Press
CONVERSION / SALES
RISK OF BUILDING WRONG THING
CUSTOMER SUPPORT COST
DEVELOPMENT RESOURCES
CUSTOMER SATISFACTION
Benefits of Investing in UX
Every time we find ways to save you 15 minutes to an hour, times hundreds of millions of people," … "it’s, like, we save lifetimes of pain, every day.
Drew Houston, Founder of Dropbox
All the best in your UX journey
Email & LinkedIn: [email protected]
Twitter: @Alvin_Chai @NetizenTesting
Photo credits: unsplash.com