Corporate identity guides EPTISA SEE doo

Embed Size (px)

DESCRIPTION

 

Text of Corporate identity guides EPTISA SEE doo

Corporate Identity Guides EPTISA SEE doo

Corporate Identity Guide

WE DO IT FOR YOU

Table of Contents

1| Logo

2| Colours

3| Typography

4| Key-visual

5| Materials

6| Branding

1.1 Full Colour1.2 Black & White1.3 Different Backgrounds1.4 What is Allowed and What is NOT

4.1 Slogan4.2 Graphic Elements

5.1 Corporate material - Business card- Envelope- Memorandum- Folder- Notebook5.2 Electronic Signature

1.1 Full Colour1.2 Black & White1.3 Different Backgrounds1.4 What is Allowed and What is NOT

1| Logo

1.1 Full Colour

Logo of EPTISA Southeast Europe d.o.o. has been derived from the logo of EPTISA Madrid. This logo variation is made according to their guide, and guidelines for its usage will be explained futher on in this document.

Full colour version Variations in one colour

Full colour original version with gradients Lighter side of the gradient is 70% of the original colour

Darker side of the gradient is 100% of the original colour

1.2 Black & White

Monochrome logo (positive and negative variations)

Usage of the positive and negative logos on backgrounds with diferent percentage of black colour

80%

80%

60%

60%

40%

40%

20%

20%

1.3 Different Backgrounds

Logo should be placed on a surface that will not reduce its visibility. Depending on the back-ground, one of the proposed variations of the logo should be used. The main version of logo is for usage on light and white surfaces.

NO

YES

Smallest recommended size

Recommended white space

20 mm

1.4 What is Allowed and What is NOT

Logo should not be streched, outlined, twisted, coloured in any colour that is not specified in this guide, reduced in size below the lowest recommended value, and finally, it should not be placed at the very edge of a page nor can any other objects be found within its save space area.

CMYK

RGB

PANTONE

C:0, M:59, Y:96, K:0

C:100, M:25, Y:0, K:50

R: 245, G:102, B:0

R:0, G:71, B:107

PANTONE 165C

PANTONE 302C

10% 2030405060708090100

Colours that represent EPTISA Southeast Europe d.o.o are blue (PANTONE 302C) and orange (PANTONE 165C). For materi-als that will primarily be used in digital format (on screen), colours should be used in RGB colour mode. For printed materials colours should be in CMYK colour mode.

2| Colours

Primary Typography used is Helvetica Neue LT Pro in all its variations (bold, regular, italic, black etc.). In case that primary typography is not available, secondary typography that can be used is Arial Narrow.

3| Typography

Primary Typography

Secondary Typography

4| Key-visual

4.1 Slogan4.2 Graphic Elements

Slogan can be used on all materials. Recommended colour variations are found below. Text of the slogan: WE DO IT FOR YOU (all capitals)

4.1 Slogan

Squares in PANTONE 302 C colour with opacity variations.

ti letters isolated from the logo

4.2 Graphic Elements

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

5| Materials

5.1 Corporate Material - Business Card- Envelope- Memorandum- Folder- Notebook5.2 Electronic Signature

5.1 Corporate Material

Folder

Notebook

Business Card

EnvelopeMemorandum

5.2 Electronic Signature

Colours in the signature should be the colours that represent EPTISA Southeast Europe d.o.o. For this purpose colours should be used in RGB colour mode defined previously in this guide.

Electronic signature should be made according to the instructions given on this page.

6| BrandingIt is recommended for the logo to be printed in original colours on the materials with white back-ground. If materials have some other colours on them, they are recommended to be blue or/and orange.