UNIT NO. : 3

UNIT TITLE : CONTEXTUAL AND CULTURAL REFERENCING IN ART AND DESIGN

Deeptashree Saha

BTEC Level 5 HND in 3-D Design

3rd semester

ASSIGNMENT 1 : discovering pink city as a

source of influences

Tasks Summary of evidence required by students

Task 1 • the entire field trip and topics listed in the description should be documented.• a presentation with students should be done in class

Task 2 • the entire process (including research and sketches) should be documented in a scrapbook.• at least 5 different sketches should be done and the final one should be finalized in an A4 paper.• a presentation of the process should be made in a ppt file and presented in class.

PURPOSE

Contextual studies is not only about theories. Is also about knowing how to research

about different medias and applying it to its own work. By making a field trip to Pink

City and researching about the products there, the earner should start to be familiar

with this new kind of research.

SCENARIO

Being from a country with such heritage as India, the learner should be aware of how

to use such heritage in its own field of work. Going to pink City and research about it is

the starting point of recovering Indian heritage in the learner’ own work.

What is contextual studies?

Contextual studies is fir those part of art and design curriculum that embrace

art history, aesthetic theories & the social, economical, political, religious

and numerous other contexts within which the practice of art and design;

exists, develops and fulfils its purpose.

Characteristics

• emphasising problem solving.

• recognising the teaching and learning to occur in multiple contexts.

• assisting student to become self regulated learners.

•employing authentic assessment.

TASK 1: RESEARCHING VISUAL REFERENCES

FIELD SURVEY OF PINK CITY

What comes in mind when I think of Pink City?

RANDOM CLICKS AT PINK CITY GATE

WALL PAINTINGS

• motifs of the paintings can be taken into consideration• the motifs can be inspiring designs

Wall paintings at city gate

RAJASTHANI PRINT

Block print

Leheri print

ANALYSIS :

• COLOURFUL• BRIGHT•SOLELY HAND CRAFTED• CULTURAL IMPRESSION•SCOPE IN INTERNATIONAL MARKET

EMBROIDERY

ACCESSORIES B

AN

GLE

S

JUTT

I

LAC BANGLES

THREAD BANGLES

JUTE PAINTING• This painting is not exactly painting with colours.• It is application of different textures using jute.• You can very well see how stiching is used to apply different textures.

MYTHOLOGY

In India, reflection of mythology is every where. Be it Hindu/ muslim.

SRINGAR PAINTING

Stones, laces, silver foils are sticked upon paintings on pictures of Gods and Goddesses. It gives a 3-D effect along with glitters.

STREET OF PINK CITY Few random clicks at pink city

ELEPHANT PAINTINGSRINGAR PAINTING

ABOUT ELEPHANT PAINTING :•for some reason, people have connected elephants with pink city • exploring the significance behind the elaborately painted elephants.• guulal mixed with water is used to paint elephants.

CHARACTERISTICS OF ELEPHANT PAINTING:•All the motifs are bordered with white and then filled with bright colours.•Specific typical motifs are repeated all over the body.•Bright colours used.

COLOUR PALLETE

TASK 2: CREATING A PRODUCT USING VISUAL REFERENCES

CLIENT PROFILE

My client is Bella Rose Roy and is from San Diego. She is married to Aham Roy, who is an Indian. Both of them are staying now in Cannes. Bella is a housewife. She wants a renovation of her drawing room , with a subtle touch of Indian culture, yet not loosing the modernity. She wants bright Indian colours and Indian motifs. She wants a wall panel to be installed in the drawing room . Her budget is approximate Rs. 20,000/-.

COMMON MOTIFS

1ST DESIGN

This wall panel will be made out of transparent glass. The motif portion will be bulging out structure made of tectured and coloured glass. Water will be flowing on the glass from behind.

inspiration

Process

2ND DESIGN

This wall panel is 3-D in structure. The background is kept elephant grey in colour (concrete structure) . The design is inspired from elephant paint motif. The petals are given a 3-D look which looks like an opening petal. The inner part of the petal will be pink and the outer part white out of ceramic glass. Hidden light fittings will be installed under the petals.

inspiration

Process

Then I wanted to explore the geometric designs of elephant paintings more.

So, I tried to take the geometric motifs into consideration and convert them in to 3-dimensional, so that it gets a touch of modernity.

3rd DESIGN

This wall panel is designed by taking inspiratioin from tetrahedron. I converted the triangle into 3-D , which gives the form tetra hedron. The background is kept white in colour with the Indian coloured tetrahedron projecting out.

inspiration

Process

4th DESIGN

This wall panel is 3-D in structure. The background is kept elephant grey in colour (concrete structure) . The design is inspired from elephant paint motif. The petals are given a 3-D look which looks like an opening petal. The inner part of the petal will be pink and the outer part white out of ceramic glass. Hidden light fittings will be installed under the petals.

inspiration

Process

5th DESIGN

This 3-D wall panel id just the splash of colour u can see. Here I took my inspiration in an abstract form. Elephant painting do give us a feel of lots of colour. The background is grey in colour and the colour splash on it do represents colour on elephants.

inspiration

Process

FINAL DESIGN

I am finalising this design of mine, as it gives a touch of modernity yet have its root deep in the “Pink City”.