Design Reference GuideRAVEN5 Contest Marketing Platform

Date Prepared: October 14, 2014

Table of Contents

Anatomy of a Campaign 3

Creative requirements 4

Creative reference

Basic Template Design 5

Coupon & Share 6

Copy Required 7

What is a PURL? 9

Donation Campaign Setup 9

PayPal Setup 10

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Anatomy of a Campaign

1. Email Driver or Social Driver 2. Contest Microsite (Opt-in)

3. Survey/Coupon 4. Share 5. Thank you/Print Coupon 6. Exit link

*Patented Personalized URL Technology auto fills the required input boxes with the available information.

3

Creative Requirements – Specs guide

The following microsite specs are just a starting place, custom designs can contain flexible elements.

Microsite

Contest Details image 570 x 542 (flexible)

Background image 1600 x 1200 (this is flexible, as this is dependent on the creative)

Coupon image 1000 x 500

Share image 1200 x 630 (600 x 315 minimum)

Thank You image 570 x height

Favicon image 16 x 16

Facebook

Ad for Company Page 600x600

FB Contest tab icon 111 x 74

Cover Photo Image 851 x 351

Profile Icon 250 x 250

Banner Ads*

Medium Rectangle 300 x 250

Rectangle 180 x 150

Wide Skyscraper 160 x 600

Leaderboard 728 x 90

*IAB Universal Ad Package (UAP)

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Creative Reference – Basic Template Design

5

Background image (1600 x 1000) Contest Details Image (570 x 542)

Implemented Creative

Creative Reference – Coupon & Share

6

Coupon Image (1000 x 500)You can provide as many coupons as needed, the visitor has the option to choose which ones they’d like to download.

Example of generated coupon printout

Share Image (1200 x 630) Example of shared post on Facebook, Twitter and Google

Opt In Text:

An engaging message shown initially

when someone visits the microsite.

Creative Reference – Copy Required

7

Share Text:

Default text that is added to a shared post.

(Facebook, Twitter, LinkedIn, Google+ and

Email)

Survey Questions/Answers:

If you choose to provide a survey we

require all questions and answers.

Creative Reference – Copy Required Cont’d

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Thank You Text:

Once the opt in process is completed we want to

provide a hand off link and some direction to the

visitor.

Results

When a record is imported into our platform, a unique ID is created and assigned to the

record. This record is generated once, and remains unique.

The ID, in combination with First Name and Last Name, form the personalized campaign-

specific PURL.

For example:

Contest URL: hopintosavings.net

First Name: David

Last Name: Gravel

ID: 1055516

The unique path is:

hopintosavings.net/GravelDavid105516

What is a PURL?

9

We require you to have a merchant account already setup via any of the following:

• PayPal (Website Payments Pro) account

• Authorize.net

• Beanstream

• Collective POS

• First Data Global Gateway

• Chase Paymentech – Ortibal

• Stripe

You’ll need to provide us with your Name, Username, Password, Signature, Merchant ID,

Login ID, etc.

Donation Campaign Setup (Optional)

10

We recommend using PayPal (Website Payments Pro), here’s how to get an API key.

Donation Campaign Setup – PayPal (Website Payments Pro)

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We’re experts in Contests, Sweepstakes & Promotions. Incentive

styled marketing solutions using email, social media and advertising

techniques that build digital communities, engage consumers and

deliver a targeted response.

Features

Build awareness

Grow your followers

Generate leads

Gather user data

Distribute coupons

We are Contest Marketing

Benefits

Develop brand loyalty

Build your brand

Find new customers

Learn about consumers

Increase sales

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