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Open source hardware distribution & design services
Consultant Founder
Tinker London (2007-2010) designswarm Good Night Lamp
About me
London Internet of Things Meetup (2011-)
8K members 11 events / year meetup.com/iotlondon
Design-led exploration of the future of home living. thegoodhome.org
The Good Home
Side projects
What I’d like to talk about today
Why designers decided to disengage from the internet of things. Why design & user needs are at the bottom of the list. Why we need you back, fast.
It started with research.
Kevin Ashton, then working at P&G, coined ‘the internet of things’ in 2001. Around that time Bill Verplank, formerly of Xerox Parc, was drawing the seminal image representing ‘interaction design’ and talking about ‘user-interface design’, two terms he had coined.
For designers, with designers.
The Arduino was aimed at media, art, design students. The assumption was that you would come with a great idea, already researched, that you needed to prototype. And you had no money.
It became political act to ‘make’ and ‘hack’.
Open source hardware (Arduino, Wiring) Open source software (Arduino IDE, Processing, VVVV, Openframeworks) Open Design (Ronan Kadushin) The Open Internet of Things Assembly (iot.london)
And everyone else got into ‘making’.
Electronics engineers. Business students. Developers. Retired engineers. R&D departments of corporations.
It’s not about whether it’s useful, it’s about whether it’s possible.
Making became a reward in itself.
Then came crowdfunding.
And then it was about money. An explosion of ideas entered the consumer market. Many of them not driven by designers, but driven by a new democratic idea of entrepreneurship: Anyone with an idea could make something and bring it to the market.
And you’ve got 99 problems.
I.P. Legal
Product design Hardware design
Embedded software Connectivity issues
Middleware APIs
User Experience Prototyping Certification Financing
Sales & Marketing Manufacturing
Assembly Distribution
Returns
I.P. Legal
Product design Hardware design
Embedded software Connectivity issues
Middleware APIs
User Experience Prototyping Certification Financing
Sales & Marketing Manufacturing
Assembly Distribution
Returns
Only some of those relate to design in its traditional sense.
Most relate to design if you stretch its definition.
I.P. Legal
Product design Hardware design
Embedded software Connectivity issues
Middleware APIs
User Experience Prototyping Certification Financing
Sales & Marketing Manufacturing
Assembly Distribution
Returns
A team of up to 5 people will need to work together on design.
I.P. Legal
Product design Hardware design
Embedded software Connectivity issues
Middleware APIs
User Experience Prototyping Certification Financing
Sales & Marketing Manufacturing
Assembly Distribution
Returns
Product designer Electronics engineer Embedded software Engineer
UX designer / Front end developer
Packaging designer Product designer
Product designer
Backend developer
It’s still not about whether it’s useful, it’s about whether it’s possible, fundable, attractive to a particular middle-class audience.
How?
Go meet some startups in your area. Do some mentoring for startups at the early stages, even remote. Attend (or start) an #iot meetup. Show your organisation what is going on and introduce them to companies who need help. Read some books (iot.london/bookshelf)
The market for your ideas, talent and support is there. But you have to reach out to them first and create a meaningful connection.
Good luck. Alexandra Deschamps-Sonsino @iotwatch @gnlamp @iotlondon @knowcards @goodhomeproject [email protected]