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Inaki Amate, Group Director of Fjord Nordics and Turkey, shared insights on the future of the connected car at this years Mobile World Congress.
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FJORDis the service design consultancyWe differentiate providers in ways that create an emotional bond between the customer and the service.Our business is delight.
Cars used to bring people together
Now, mobile phones do the same
Access is the new Ownership
Car as a service
People want to go from point A to point B
There is a difference between every day’s needs and exceptional usage
And there are additional choices that complicate the decision making process
We should think in ecosystems and lifecycles
We should design for the end of the cycle as well
Who will own the design of the driving experience
Different levels of attention requires different interaction methods
It needs to be considered altogether
Invisible interfaces are not perfect yet
Less driving, more entertainment
Car interfaces have not changed much over their history.
Because, driving stayed the same, however with smart software based systems and even driverless cars, interfaces can become more screen based ever.
Crowd-sourcingtoCar-sourcing
Connected car is not only about connecting cars to the cloud but also connecting them to each other.
For sharing valuable data:• Traffic• Weather• Incident reports• Emergency
Connected cars today should prepare the road towards the autonomous
car