The Community School of Music and Arts

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Table of ContentsExecutive Summary 3Situation Analysis 4

Objectives 7

SWOT Analysis 5Research 6

Target Audiences 9

Tactics 11-15Strategies 10

Evaluation 16

Appendix 22-28Meet The Team 20-21About Us 19Budget 18Timeline 17

Twitter 22Instagram 23Wikipedia 24Press Release 25

Event Poster 22Article Audit 23Video Audit 24

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The purpose of this plan is to better communicate with the community about programs and opportunities from the Community School of Music and Arts (also known as CSMA) and to raise awareness about the school, including performances and chances to see work on display throughout Tompkins County.

To tackle both these goals, we intend to first undergo a complete rebranding process. From print materials including the school logo and informational pamphlets, to establishing more of an online presence to greater community connection and involvement, rebranding will create a new name for CSMA. We hope that this will ultimately stir up conversation and interest to both primary and secondary publics.

Additionally, introducing more already-proficient students to CSMA will help give students more opportunities to learn, perform and interact with different people. This could include members of the community, other than parents who are probably already involved, and students from Ithaca College and Cornell University, particularly those who are studying music education and who are looking for service hours in a field they are passionate about. Furthermore, the third way we hope to help CSMA expand its outreach is by developing additional events such as programs, performances, workshops etc. to increase community participation and encourage donations to keep the school in line with it’s values in order to continue the great programs it offers to students.

We’d like to thank the Community School of Music and Arts for the opportunity for us to present to them the ideas of Missile PR.

Executive Summary

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CSMA currently utilizes a few communication channels in order to inform the public of what’s going on in the organization, but these can be improved upon to make communication even more proficient. Using the correct channels, or modifying how CSMA delivers messages as well as choosing the correct content to be written on these messages can help CSMA achieve its goals. Currently, CSMA communicates to its pubics in a few ways. The first being their website: csma-ithaca.org. This site is ok, but is not aesthetically appealing and is quite dated in its set-up. The site doesn’t give the publics what they need. In addition, CSMA also currently communicates through Facebook. This page allows people to find and “like” them in order to keep up with some events that are going on within the organization, but is limited to Facebook users. That being said, we need a few more social media outlets to share the news of the school.

Furthermore, media coverage of the school was hard to find and what was found during research was from local newspapers that didn’t discuss much about the organization. We also think the current logo for CSMA doesn’t strongly convey what the organization does, and as a strong symbol of the organization, we think it would make a big impact if the logo expressed the mission of the school more clearly.

CSMA’s communication channels may be inhibiting their outreach, but several simple changes and additions can be executed in a short amount of time to make communication more efficient. These opportunities could change the way CSMA is viewed by the community for quite some time. By simply creating a newer, more interactive website that expands on events and ways to participate, as well as a more active social media presence, the organization could make a big impact on how CSMA is seen throughout the region. Things like updating the Facebook page more frequently, creating a Twitter page, an Instagram, and a YouTube channel to showcase work done would give CSMA more mediums/channels to get their message out there. By creating more communication channels both traditionally through local media and socially online, CSMA will be able to achieve its objectives and grow its brand name and publics.

Situation Analysis

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SWOT Analysis• Clear puropse• Long history (50 years) and well-established in Ithaca• Good intentions/altruistic in terms of raising money and reaching out to the community• Great location• Offer scholarships and financial aid

Strengths

• Limited news coverage (don’t put themselves out there)• Not very tech-savvy• Rely on donations and fundraising because it is a nonprofit• Seems exclusive• Name of school seems so general• Expensive

Weaknesses

• Great venue to perform at• Collaborate with IC music program• Could gain more revenue through donations if they expand outreach• Supportive local communities• Colleges: IC and Cornell – Skilled students willing to help

Opportunities

• Organization seems similar to many; hard to differentiate from others• Local competitor: Opus Ithaca Music School• Lack of community interest in playing music instruments• Lack of community interest in the arts• Alternative schools are free of charge

Threats

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During our research, we found a few articles online pertaining to the Community School of Music and Arts. The Ithaca Times newspaper article that was written caught out attention in particular. The article discuses the school’s past, present, and future in the Ithaca area. The article states that the school’s 53 years makes a large footprint on already big, and growing music and arts scene here in Ithaca. This gives readers an insight into how the organization came about, what it’s doing today, and where it will be headed. It’s an ideal newspaper publication but isn’t exactly an example of what we want to see for future publications about CSMA. The fact is, newspaper readership is declining and getting messages out to the public is harder than ever because of the amount of information available to obtain. We would like to see CSMA strategically use its website, social media and larger media outlets (i.e. Syracuse, Binghamton, Elmira) to get the attention of

Ithaca and the surrounding region of what is happening here.

As the article states, the city of Ithaca has a thriving arts scene for it’s size. This is something that CSMA can take advantage of as time goes on. With two universities and a well educated population, the city of Ithaca will likely always have an interest in music and art. This assumed constant interest is partially what has kept CSMA running for so long, and it can grow if CSMA can keep up with changes in technology and communication. CSMA can only thrive if people know they exist and what they do. Furthermore, using technology that is now seen as a norm like Twitter and YouTube will set them up for other emerging technologies that the organization will want to take advantage of in order for continued success.

Taking advantage of the large arts scene in Ithaca isn’t something the Community School is doing alone, competi-tors like Opus Ithaca are also in the area teaching music to

area students. While Opus Ithaca doesn’t have the long standing history as the CSMA does, Opus does have a more up-to-date look and feel to it’s website, making it more welcoming and user-friendly compared to CSMA’s. On the other hand, while CSMA looks to educate Ithaca, young or old, in music and the fine arts, Opus seems to have an emphasis on teaching only music to children. This fact might put the Community School at an advantage because an adult population is a larger population, and if people are interested in doing both music and fine arts, CSMA can be seen as a “one-stop-shop” for its students.

Research

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Refine the mission and make it easy to read and more concrete • Focus on what is different and innovative about CSMA compared to other specialty schoolsRe-create a logo that simplifies the mission of CSMA• Define a few elements and condense into a usable shape Take that logo and corresponding design across all publications, in print and digital, to keep con-sistent branding• Stay consistent. People will notice consistency. Promote online interaction through social media• Make a Wikipedia page • Online contests through social media• YouTube for performances• Instagram for art and short video clips• Tweet upcoming performances• Profile a student doing outstanding work on FacebookRedesign the website to provide greater communication with parents and prospective students all with an easy-to-use interface• More photos and videos• Create easy navigation • Links to social media, newsletter and other forms of communication

ObjectivesRebranding

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Establish connections with Ithaca College and Cornell University• University students can assist classes, teach workshops, interact with students• Collaboration provides new forms of learning• Volunteering can create more diverse learning for both IC students, Cornell students, and

CSMA students without hiring new staffDo more with the other schools, including specialty schools and the Ithaca School District• Collaborative performances with acts from multiple schools• Mentoring system among students• Large events like concerts or shows with students from all over Ithaca participating, but spon-

sored by CSMACommunity outreach• Can help with donationsMore media coverage• Be more active in reaching out to local media to inform them of upcoming events

Objectives (Cont.)Expanding Audience

Similar to expanding audience, more community involvement will encourage repeated attendance at concerts and that support can result in generous donations to keep the school running. Participate in community events and host their own to raise awareness of what students are doing

Donations

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Target Audiences

• Footprint Press• Ithaca Child

• Ithaca Community News• IthacaNet

• The Cornell Chronicle• The Cornell Daily Sun• The Ithaca Journal• The Ithaca Times• Tompkins Weekly

• Life in the Finger Lakes

Target MediaNewspapers Magazines

Radio

TV

Blogs

• WVBR-93.5 FM• WVBR Radio

• BullsEye Radio• ITHACA College

• WTVH• WBNG• WYNA

• Piece of Ash• Press and Sun• Little. City. Big.

• Local media• Regional Media• Government

Secondary Audiences

• Tompkins County Residents• Local Ithaca community

• Employees• Customers• Consumers• Students• Suppliers• Donors

Primary Audiences

• Tompkins County Residents• Current/potential/former students

• Local artists/musicians• Parents of students

• Potential/current philanthropists• Corporate sponsors• Local art/music fans

Target Markets

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StrategiesMissile PR will utilize the following strategies to achieve the objectives of our PR plan. These strategies will help us communicate with the community about programs and opportunities from the Community School of Music and Arts, as well as raise awareness about the school.

Strategy #1:

Strategy #3:

Strategy #2:

Product differentiation and Re-Branding

The first strategy our PR company is going to use is Product differentiation and Re-Branding. We are going to focus on differentiating the school and services from any other arts school in the area to make it unique and appealing to CSMA’s publics. In addition, we are going to re-brand their company to essentially revamp and recreate how people think about their brand.

Grow Audience with better communication channels

The second strategy our PR company is going to take is creating better communication channels to grow the audience of CSMA. Right now, CSMA is not very effective in getting people in Tompkins County interested in their brand and what they have to offer simply because their communication system is not up to date. New channels will be created to enable CSMA to communicate effectively with its constituents about programs, community needs, and new opportunities. This strategy aims to enlist students, recruit artists and musicians, keep donors posted, attract visitors, and obtain news coverage.

Fundraising to keep CSMA financially stable

CSMA’s current funding is through class registration and donations. Class registration is cheaper for those who sign up for annual memberships. These methods have been efficient in getting money but it is always good to have new fundraising ideas to help keep them financially stable. As a nonprofit, funds can dwindle quickly when no one signs up or donates. Having a fundraising plan will ensure that CSMA can sustain the communication system created in the previous strategy.

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TacticsThe first action we are going to take toward accomplishing product differentiation and the re-brand-ing of CSMA is that we are going to emphasize the unique selling points of CSMA. While other schools in the area offer exclusively music, dance, or arts, CSMA offers all aspects of the arts. Furthermore, CSMA’s location is conveniently located in downtown Ithaca, a common location for all community members. Furthermore, we’d like to emphasize that CSMA will now be the only school that has interactions with incredibly talented Ithaca College music students as well as Cornell students who are pursuing music as well as offering their time and expertise. CSMA will now incorporate the entire community in their arts school, and this is something that will be very different from any other arts or music school in the area. By emphasizing the unique aspects of CSMA we can accomplish both of our objectives previously stated.

Strategy #1: Tactic #1: Emphasize Unique Selling Propositions

In addition to highlighting the differences of CSMA versus other arts schools, we are also going to rebrand the company and essentially re-vamp the way people think about the Community School of Music and Arts. Missile PR has created a new mission statement for the school which is, ““The Community School of Music and Arts strives to provide quality instruction to any community member no matter what age, skill level or background who desires to learn performing and visual arts. Furthermore, we are committed to enriching the community with cultural and artistic events. CSMA also serves as a resource for community artists and musicians.” In addition, a new color scheme will be created as part of the brand for CSMA as well as a new logo that people will see and immediately associate with the school. Additionally, the CSMA website will be re-created with company colors and will be both more informative and more professional looking. We will also work on creating a better web presence to communicate through social media. By doing all of these things, the public will have a better sense of who CSMA is and what they stand for, and will also be able to have two way communication with CSMA, in several different forms, that aren’t offered by other schools in the area.

Tactic #2: Reposition Our Brand

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Tactics (Cont’)Tactic #1: Attain social media attention through multiple platformsFixing up current communication channelsCSMA currently has their own website (www.csma-ithaca.org). We need to amp it up with better navigation and design. The CSMA website is informative and functional, but it doesn’t keep viewers interested long enough and aesthetically looks quite dated. The problem with the site is that it isn’t user-friendly. First-time visitors would likely be confused as they wouldn’t know what CSMA is and what it offers. When a visitor enters the site, there is at least four or five events that seem out of place calling for attention before the visitor even knows what CSMA is about. Some suggestions for the website are: • Prominently place its mission statement at the top of the homepage• Change the navigation bar to include what CSMA want users to do (e.g. feature “Donate Now!”

and “Sign Up for E-Newsletter” icons)• Connect page viewers to its other communication channels using social media badges

CSMA also has its own Facebook page. We need to amp it up with better content. The Facebook page seems to collect only a very small amount of interest. Although it does have 849 people who have “liked” the page, there is a lack of “likes” on the posts that CSMA makes public. The lack of social engagement here can jeopardize future viewers from engaging. The problem with the Facebook page is that CSMA seems distant. It constantly cranks out the same posts about upcoming events that are bland and automated. In addition, profile and cover photos do not always reflect CSMA’s mission in the best way. The Facebook page should be more interactive with its followers and give feedback to keep them engaged. Some suggestions for the Facebook page is to:• Respond to posts• Answer FAQs• Post relevant trivia/facts/quotes• Share information about CSMA (e.g. milestones, promotions, featured guests, news coverage)• Host photo caption contests for artwork• Host fill-in-the-blank contests for local musician song lyrics• Thank specific supporters (Nonprofits normally do not have enough funding to thank every

donor with a plaque or the like, so social media becomes an inexpensive alternative to appreciate donations)

• Thank volunteers and highlight their accomplishments• relay a consistent image with their profile and cover photos, making sure that every set of

pictures they put up conveys their mission statement.

Strategy #2:

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Tactics (Cont’)Creating new communication channelsThe following are a few suggestions:• Since it is hard to find CSMA in the news (local, regional or national), it would be beneficial to

have CSMA start a consistent blog. It is a great way to spread the word about their cause at a low budget. While there are many free blogging sites out there, it is better to have CSMA use their own website for this. Extending the blog to another site will lessen the chances of viewers clicking through to read it; having the blog on their homepage will increase readership. The blog should be updated at least once a week with human interest stories as well as elaborate descriptions of events that took place.

• As an arts school, CSMA should showcase the artwork of students and local artists using a photo-sharing site like Instagram. CSMA needs to carefully select what types of pictures to put up. Instead of using random individual pictures like the ones on their Facebook profile and cover photos, CSMA should come up with a series of photos with a common theme. Many popular users on social networking sites have a core concept that they put a different take on in each photo. CSMA can do many different things on Instagram to capture the attention of donors and visitors, but whatever they choose should be specialized. For example, they could focus on images where students and artists stand next to their work, or they could focus on images that highlight volunteerism. Lastly, they should make sure that every photo has a CSMA watermark so people may track back to the cause in case a photo becomes viral.

• CSMA needs to be on YouTube. This is a great way to share educational experiences, event recaps, interviews, and success stories in a visual way. YouTube has a great feature to help nonprofit organizations fundraise: viewers can donate directly by clicking on a donate icon found on the organization’s channel. It is a great way to spread awareness and get funding at the same time. As with creating an Instagram, CSMA needs to have a channel strategy. You-Tube allows users to create subsections to split up different types of videos. CSMA can use this feature to upload and organize their videos accordingly. For example, CSMA could focus on showing behind-the-scenes for performances in one subsection and then they could focus on videos dedicated toward thanking their supporters in a different subsection. CSMA could also have a subsection of videos showing how every donation dollar was used.

• In addition, CSMA will now be active on Twitter. Twitter is a great way to create two way com-munication. CSMA can regularly update about events and things going on at the school, as well as respond to people who tweet at them with questions.

• Another great communication channel CSMA should take advantage of is Wikipedia. Although Wikipedia is not the best source for research, many people use it to quickly get an overview of what a business does. Most of the time when people look things up online, Wikipedia entries are among the first to pop up. Thus it is important to have your organization on Wikipedia so it remains relevant and accessible. The Wikipedia should have CSMA’s mission statement and history. This would also be a great opportunity to list out the accomplishments and programs that they offer.

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Tactics (Cont’)Tactic #2: Obtain extended news coverage in local and regional media using press releasesThe best way to ensure that CSMA has a consistent media presence is by writing and distributing newsworthy press releases to local and regional newspapers, radio stations and TV stations. Even if the media does not publish the news, CSMA should put it up on their website in a section titled “Press Releases” or “News Room”. This will help internal constituents as well as any external researchers catalog news pieces about CSMA. Visiting journalists can easily learn about CSMA. The following list suggests what CSMA should put out as appealing press releases:• Unusual story: something that rarely happens (e.g. 100th anniversary milestone, renovation)• Big name: a celebrity (even if it is just a local or regional celebrity) comes along• Solution: CSMA solves an issue in the community• Superlatives: when there is an extreme (e.g. biggest student body of all local nonprofit

organizations)• Local angle on national story: how nationwide events affected CSMA (e.g. federal budget cuts

on the arts)• Human-interest story: putting a face to an emotional experience• Upcoming event: performances, gallery exhibitions, or scholarship giveaways

All press releases should be given to the appropriate media in a timely manner. The following lists suggests which local and regional media CSMA should distribute press releases to:

The IthacanThe Cornell Daily SunThe Ithaca JournalThe Ithaca TimesTompkins Weekly

Life in the Finger Lakes

Newspapers

RadioWICB 91.7 FM (Ithaca College Public Radio)

WHCU 870 AM (News/Talk)Z 95.5 FM (Ithaca Top-40)

WSYR 106.9 FM (Syracuse News Radio)WNBF 1290 AM (Binghamton News Radio)

TVICTV (Ithaca College News/Sports/Entertainment)

WICZ-TV (Binghamton News)WENY (Horseheads Local/Regional News)

YNN (Cortland/Ithaca Local news)

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Tactics (Cont’)Tactic #1: Host one-day teaching seminarsCSMA’s structure is set up to teach courses that usually last about 10 weeks at a time. They range from $60 to upwards of $400 depending on what type of course it is. If CSMA can host mini- courses, then more people will join. These mini-courses should not last more than a day. This will be the perfect opportunity for people to get a taste of what the real course will be like if they want to sign up but are hesitant. Prices will also be a lot more attractive since it will be cut down dramatically. It is a quick way to raise a lot of money while also raising awareness of what CSMA has to offer.

Strategy #3:

Tactic #2: Run monthly “Breakfast and Art” eventsCSMA should start a new series of monthly events called “Breakfast and Art” where attendees can pay to have food, drink, and admittance to the art gallery. Each month will have a new theme. For example, there will be a Halloween “Breakfast and Art” in October, a Thanksgiving “Breakfast and Art” in November, a Christmas “Breakfast and Art” in December, etc. This will generate profits as well as give CSMA an opportunity to showcase local art work.

Tactic #3: Participate in Ithaca’s PorchfestPorchfest is a huge music festival where bands in and near Ithaca come together to play music on porches. CSMA can partner with Porchfest to incorporate their own students to showcase their vocal and instrumental talents.

Tactic #4: Hold a dance-off competitionCSMA can use their venue space to hold a dance talent competition. They can charge a small fee for people to enter the competition and viewers to come watch. All students already in CSMA can join for free and should be encouraged to participate. While it could be hard to judge a wide range of dances, all types of dance styles should be allowed. The winner could receive items like sponsor gift cards and free passes to a CSMA course.

*Visual materials mentioned in tactics are included in the Appendix.

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EvaluationWe plan to use a variety of measurement and evaluative techniques to gauge the effects of our new campaign on CMSA’s publicity. Our team’s first order will be to distribute online and hard copy surveys and questionnaires to event attendees, as well as current and former students and members. Aside from making sure customers had a satisfactory CMSA experience, these questionnaires will most importantly answer how they heard about CMSA, and what made them decide to go there. Another effective evaluative technique would be to bookkeep the attendance of events before and after the plan is implemented, to make sure the plan is progressing in reaching out to more potential audiences. Along with this, we are going to monitor press coverage and website traffic to make sure enough people are hearing about CMSA. Finally, it’s essential to look at the increase in CMSA’s revenue, registration and membership after implementing the plan, to make sure it has been successful. Measurement and evaluation is key to making sure the new campaign is working.

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TimelineGiven the goal of one year, we hope to accomplish a lot. We will begin with identifying the CSMA brand, with a new logo and mission statement. With a new logo, social media channels can be created or updated to follow the new look CSMA has. We also want to start a follower base before any big events so we can use these channels effectively. As the new social media goes up, we would like to re-launch the CSMA website with a new cleaner look that also implements the new logo and colors of the school. Over the course of the year we will sustain a strong presence online, and use it in our many fundraising efforts to keep CSMA in the news. Some events include participating in the Ithaca PorchFest, hosting one-day teaching seminars, a Breakfast and Art event, and a dance competition.

Product differentiation and Rebranding

July 14 July 15Dec 14

Fundraising to keep CSMA financially safe

Grow audience with better communication channels

Implement new mission statementImplement new company colorsImplement new logo

Fix current communication channels

Launch new website

Website Facebook

BlogCreate new communication channels

InstagramYouTubeWikipedia

Obtain better local media coverage

Host one-day teaching seminarsBreakfast and Art eventParticipate in PorchFestHost dance competition

Implement new social media

Advertising begins

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BudgetOur PR campaign for CSMA can benefit a lot with a budget of $2,500. In order to get the most use out these funds, we hope to strategically place money where we seem fit and be as effective as possible. In order to revamp the CSMA website, a part-time web developer will be hired in order to make the best user experience possible. With that, our logo, colors and print advertisements (ie posters, and internal and external communications) will be created by us, Missile PR in-house, and will work along with the web developers to make an aesthetically pleasing and functional user experience. An allotted amount of the budget will go to advertising in local media channels to spread the word of what CSMA is doing in Ithaca. Varying costs of advertising on different media channels will play a role in how often we use which channels over the course of the year. With TV being the most expensive media channel, we will use that limitedly and have more of an advertising presence on radio and in newspapers (an ad in the Ithaca Times or Ithaca Journal will cost approximately $26 to $36. The events we host will also play a role in the budget, but since CSMA already owns the venue, most of the funds will go towards catering, and possibly paying wages to staff. Handling social media accounts will also be under the sharp eye of Missile PR in-house.

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About UsMissile PR is a fast-growing public relations agency located in Ithaca, NY. Our agency seeks to accomplish several goals for our clients. We work to influence the behavior of non- profit companies, as well as improve and amplify their brand and reputation favorably. Missile PR believes in the companies we work for. By collaborating as a team, Missile PR identifies everything that needs to be done to achieve our goals. We then tackle these goals using several different tactics and strategies to ultimately make our clients prosper. In addition, our prestigious content experts craft appropriate content for a targeted audience segment, at the right time, utilizing both traditional and social media. In essence, we are Missile PR, “Targeting your Brand.”

Missile PR

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Meet The Team

Shirley Fung is a junior majoring in Integrated Marketing Communications at Ithaca College. This is her first semester here as she just transferred in from CUNY Baruch College. Before coming to Ithaca, Shirley has worked at a jewelry store, tutoring center, and senior citizen center. After two years of studying in the city, she decided it was time for a change of pace. Her short-term goals are to participate in Park School’s LA program next year and to graduate on time. After she graduates, she hopes to travel and look for a business opportunity. Shirley wants to run her own business and use the money to run a non-profit dedicated toward a variety of social issues. She believes that there are many things in the world that can be prevented such as skin cancer from over-tanning, bullying or teen pregnancy, and she hopes to apply all of her studies and life experiences toward helping those in need.

Shirley Fung ’15

Matthew Adams is an Integrated Marketing Communications major at Ithaca College. He transferred to IC from Erie Community College in Buffalo, NY. Here at missile PR, Adams is the numbers guy. He focuses on how to measure and evaluate the results of campaigns, discuss timetables, and works with the project’s budget. When he’s not helping to “target your brand” he takes part in a few campus clubs and organizations including the IC chapter of the American Marketing Association.

Matthew Adams ’15

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Micaela Metz is a full-time Ithaca College student majoring in Integrated Marketing Communications with a minor in Communication Management and Design. Micaela is a team player in the ever-so-exciting world of Public Relations. Her and her team at Missile PR use their professional PR skills to ultimately help non-profit businesses thrive to the best of their ability. When Micaela is not tackling the PR of local businesses, she pursuing her role as Marketing Director for IC Big Brothers Big Sisters, working as an event coordinator for the Public Relations Student Society of America, working on marketing plans for HiFashion Studios at Ithaca College, and working with her peers as a peer advisor for the Roy H. Park School of Communications.

Micaela Metz ’16

Lizzy Rosenberg is a full-time Connecticut resident, but is currently pursuing an Integrated Marketing Communications degree at Ithaca College, while minoring in Writing. Though she is new on the Public Relations scene, she seeks to make creative and resourceful contributions to Missile PR. Aside from brand-building and professional communication, Lizzy is an active member of IC’s chapter of the American Advertising Federation, Park Advenue, a team player on the Ithaca’s women’s Ultimate Frisbee team and an avid writer for the on-campus publication, Buzzsaw.

Lizzy Rosenberg ’16

Sabrina Knight is a sophomore Integrated Marketing Communications with a minor in Web Programing. Although Sabrina is new to public relations, she is excited to be working with her team at Missile PR to represent CSMA. When she isn’t working at Missile, Sabrina is News Editor at The Ithacan, Ithaca College’s award-winning, student-run newspaper. Sabrina is involved in several other organizations across Ithaca College campus, like the National Residence Hall Honorary. Sabrina enjoys photography, designing, dancing, gymnastics, being active and volunteering.

Sabrina Knight ’16Meet The Team

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AppendixTwitter

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AppendixInstagram

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AppendixWikipedia

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AppendixPress Release

Press  Release  

     

Anonymous  Donor  Gives  CSMA  $50,000    for  Scholarship  Aid  

 FOR  IMMEDIATE  RELEASE  

 (Ithaca,  New  York,  Dec.  11,  2013)  –  An  anonymous  person  used  Chemung  Canal  Trust  Bank  as  intermediary  to  donate  $50,000  to  the  Community  School  of  Music  and  Arts  (CSMA).  The  bank  protected  the  donor’s  identity  as  requested  by  the  donor.  The  non-­‐profit  received  the  donation  in  the  form  of  a  check  in  the  mail  in  Downtown  Ithaca  on  Tuesday  Dec.  10,  2013.    An  attached  letter  instructed  that  the  money  be  used  toward  scholarship  aid.    CSMA  plans  to  divide  the  money  among  20  students,  giving  each  chosen  student  $2,500.  The  first  half  of  the  total  donation  will  be  given  out  based  on  financial  need,  and  the  second  half  will  be  distributed  in  a  competition.  Although  the  details  of  the  competition  have  not  been  released  yet,  CSMA  mentioned  that  anyone  currently  taking  a  course  at  their  school  has  the  ability  to  apply  for  the  competition.  The  school  is  excited  to  have  the  generous  gift.    “I  think  our  donor  made  a  gift  anonymously  because  it  would  reflect  better  for  the  cause,”  CSMA  Vice  President  Laura  Day  said  in  a  statement.  “The  results  would  be  best  achieved  if  the  attention  is  focused  on  what  CSMA  does  with  the  money—not  on  who  donated  how  much.  That  is  the  most  humble  thing  to  do.  We  really  appreciate  it.”    CSMA  is  right  in  the  heart  of  the  Ithaca  Commons  standing  three  stories  tall.  It  opened  in  1960  as  a  music  school  for  children  but  has  expanded  to  people  from  all  walks  of  life  learning  and  enjoying  all  kinds  of  arts.  Today  it  contains  galleries,  dance  studios,  art  studios,  a  film  studio  and  even  a  ballroom  space.  It  is  a  place  that  provides  quality  education  and  resources  to  its  community.      For  more  information  contact:  Michael  Ludgate  at  1(607)272-­‐1474  or  pr@csma-­‐ithaca.org    

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AppendixEvent Poster

Breakfast and ArtEvery other month, enjoy breakfast while circulating through an art gallery composed of solely students’ artwork. Monthly themes include “Halloween,” “Christmas,” and “Valentines Day,”

Occurs every other month on the fi rst Friday in the CSMA art gallery.

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Appendix1. “CSMA: 53 Years of Music and Arts In Ithaca” By Warren Greenwood. Posted: Wednesday,

August 21, 2013 12:00 am | Updated: 1:49 am, Wed Aug 28, 2013. http://www.ithaca.com/arts_and_entertainment/csma-years-of-music-and-arts-in-ithaca/ar ticle_08d20858-09db-11e3-8b30-001a4bcf887a.html.

2. “Faculty Show at CSMA” By Arthur Whitman. Posted: Wednesday, September 18, 2013 12:00 am | Updated: 7:53 am, Wed Sep 25, 2013. http://www.ithaca.com/arts_and_entertainment/fac-ulty-show-at-csma/article_04eda012-2083-11e3-a57b-001a4bcf887a.html.

3. “Spoken-Word Act to Inaugurate Ithaca Underground Performance Space” By Luke Z. Fenchel. Posted: Wednesday, July 17, 2013 12:00 am | Updated: 11:29 am, Wed Jul 31, 2013. http://www.ithaca.com/arts_and_entertainment/spoken-word-act-to-inaugurate-ithaca-underground-perfor-mance-space/article_72adc580-ee62-11e2-9dee-0019bb2963f4.html.

4. “Hats to Collages- Stern Finds Art Everywhere” By Katherine Clement. Posted: Wednesday, April 10, 2013 1:52 pm. http://www.ithaca.com/news/dryden/hats-to-collages--stern-finds-art-ev-erywhere/article_6b0e14bc-a207-11e2-b752-001a4bcf887a.html.

5. “Summer Camp Guides” From Staff Reports. Posted: Wednesday, April 10, 2013 12:00 am. http://www.ithaca.com/family_and_health/summer_camp_guide/summer-camp-guide/article_7f4a6a7c-c483-11e2-a054-0019bb2963f4.html.

6. “New Work By Masha Ryskin at Spencer Hill” By Arthur Whitman. Posted: Wednesday, April 3, 2013 12:00 am | Updated: 8:33 am, Wed Apr 17, 2013. http://www.ithaca.com/arts_and_entertainment/new-work-by-masha-ryskin-at-spencer-hill/article_7da219ec-9c5e-11e2-bea6-0019bb2963f4.html.

7. “Joni Mitchell Tribute Show at Community School” By Luke Z. Fenchel. Posted: Wednes-day, March 6, 2013 12:00 am | Updated: 1:32 am, Sat Mar 9, 2013. http://www.ithaca.com/arts_and_entertainment/joni-mitchell-tribute-show-at-community-school/article_0e1c-7b8c-85dc-11e2-84d5-001a4bcf887a.html.

8. “Whitman Curates Microcosms at Community School” By Bill Chaisson. Posted: Wednes-day, February 27, 2013 12:00 am | Updated: 3:21 pm, Fri Mar 8, 2013. http://www.itha-ca.com/arts_and_entertainment/whitman-curates-microcosms-at-community-school/arti-cle_1af25e48-80fb-11e2-b29c-001a4bcf887a.html.

9. “Second Annual Comedy FLOPs Comedy Fest” By Bryan VanCampen. Posted: Wednesday, Febru-ary 13, 2013 12:00 am | Updated: 8:00 am, Sun Feb 17, 2013. http://www.ithaca.com/arts_and_enter-tainment/second-annual-comedy-flops-comedy-fest/article_765b4aec-7561-11e2-abd9-001a4b-cf887a.html.

10. “The Buffalo Comes Home For A Christmas Show” By Bryan VanCampen. Posted: Wednesday, December 19, 2012 12:00 am | Updated: 7:55 am, Sun Dec 23, 2012. http://www.ithaca.com/arts_and_entertainment/the-buffalo-comes-home-for-a-christmas-show/article_e414bf8e-4954-11e2-91a8-001a4bcf887a.html.

11. “Ithaca’s community choruses and choirs welcome people of all abilities” By Warren Green-wood. Posted: Wednesday, September 5, 2012 12:00 am. http://www.ithaca.com/special_sec-tions/fall_arts_preview/ithaca-s-community-choruses-and-choirs-welcome-people-of-all/arti-cle_1005a7f6-fde3-11e1-bb86-001a4bcf887a.html

12. “Paintings By Three Community School Faculty” By Arthur Whitman. Posted: Wednesday, August 1, 2012 12:00 am | Updated: 1:01 am, Sat Aug 4, 2012. http://www.ithaca.com/arts_and_entertain-ment/paintings-by-three-community-school-faculty/article_7f537208-db4e-11e1-b7f7-001a4bc-f887a.html.

Article Audit

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AppendixVideo Audit

http://www.youtube.com/watch?v=njyUNyRS_No

http://www.youtube.com/watch?v=zuKAoufwhtU

http://www.youtube.com/watch?v=xkpAG7_ufLk