Commercial Graphic Commercial Graphic

Designing:Designing:

Dealing with Dealing with

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Definition of Graphic Designing

“Graphic design is the art of communication,

stylizing, and problem-solving through the use of

type, space, and image.” - Wikipedia

Thus, graphic design is:

Visual Communication

Functional/Commercial Art

Problem Solving

Importance of Graphic Design Makes something easier to use or to comprehend

Serves as visual representation of your ideas and

information

Fundamentals of Presentation Design

Core Design elements

Line

Shape

Value

Textur

e

Text

Color

Design Elements - Lines

As an important element of design,

lines can be both stand alone or part

of another graphic element. Lines

are one of the building blocks of

graphic design. Lines can be vertical,

horizontal, or diagonal. Lines can be

solid, dashed, thick, or thin.

Important considerations for lines

Type

Direction

Quality

Design Elements - Shape

Shape is one of the basic elements

of design, and an important one.

Shape alone or in combination with

some other shapes or lines

organize information and convey

universal meanings as well as

guide the audience’

comprehension.

Basic types of shapes Lines: used to create 3-D world

General outline of an object

Geometric, Natural, and Abstract shapes

Figure and Ground

Design Elements - Value

Value is nothing but the relative degree of lightness and

darkness in a given design element.

Line, color, texture, and shape all require value contrast to be seen.

Value is utilized to depict objects, shapes, and space.

Importance of Value

Helps define Lightness/Darkness

Gives the image detail and texture it needs to convey a

message

Contrast helps in relative emphasis

Leads the eye

Design Elements - TextureTexture can be defined as the surface characteristics of an object that can be

experienced through the sense of touch or otherwise the illusion of touch. 

In graphic designing, texture is be used to accent an area so that it becomes

more prominent than another.

Texture Type

Actual paper - Tactile

Visual-

Objects in an image

Photoshop effects

Abstract pictures of Textures

Symbolic Textures

Make sure that you choose textures that relate to the concept of

the work and are appropriate to the design requirements.

Design Elements - Text

Be very specific in using text in bullet form

However, make sure to use no more than 4-5 bullet

points per slide

Font size of 28 to 34 with a bold font is recommended

Try to settle on one or two sans-serif typefaces

Avoid italics

Don’t try to put too much of information on one slide

NEVER EVER, EVER USE ALL CAPS

Design Elements - Color

Colors are capable of communicating meaning, triggering emotional associations, eliciting

evocative memories buried in our subconscious minds.

Colors can persuade or dissuade according to your efforts.

Points to Remember While Selecting Color

Cultural Associations of Color

The profile of the target persona and its color preference

The visual identity and color theme of the organization presented

The designers personal preference of the color

An awareness of current color trends

References

http://en.wikipedia.org/wiki/Graphic_design

http://www.educ.kent.edu/community/vlo/design/

elements/

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