Collaborative Sketching for UX - Jumpstart Your Design!

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SXSW Redux

Robert Stribley03/15/15Collaborative Sketching: Jumpstart Your Design!#sketch1stCollaborative Sketching for UX Presented by Robert Stribley at SXSW, Austin, TX, 3/15/2015 1Robert Stribley@stribsAssociate Experience Director, Razorfish

My clients have included:Bank of America, PNC, WachoviaCitibank, JPMorgan, Morgan Stanley, Oppenheimer Funds, Prudential, Smith Barney, T. Rowe Price Boston Scientific, NasonexChoice Hotels, RCI, Sothebys International RealtyComputer Associates, EMCFord, LincolnFreshDirectAT&T, NextelDay One, Red CrossPearson, Travel Channel, Womens Wear Daily


A few ways we sketch at Razorfish:

SoloSketch to compCommunicate to clientStoryboardingAs a team collaborativelySketching at Razorfish3

my conversion story Detail of Caravaggio's The Conversion of St. Paul4

Aerial Screw sketch by Leonardo DaVinci - circa 14835

Arguably, weve been sketching for eonsCave painting in Lascaux, France6But now, were sketching more than ever

IdeaPaint Inc makes a paint that turns any surface into a whiteboardIts sales have doubled every year since introduced in 2008More than its business is in the workplace

See Doodling for Dollars, Wall Street Journal, April 24, 2012

Reference - Doodling for Dollars, Wall Street Journal, April 24, 2012


Why sketch?

Enable communicationMake abstract concepts concreteIterate on ideasEnsure recollectionHumanize ideasJumpstart collaborationWhy Sketch?8

What can I sketch?

Home pagesCategory pagesProduct pagesFormsWizards & widgetsSearch resultsProcess FlowsAnything, really Sketches by Razorfish UX 9

And theres so much more to sketch for

SmartphonesTabletsWatchesGoogle GlassOther wearablesResponsive designUbiquitous computing More to sketch for than ever10

Who can sketch?

Information architectsInteraction designersGraphic designersContent strategistsProject managersBusiness analystsFunctional analystsDevelopers Client directors Anyone reallyWho can sketch?11Really, anyone can sketch

Cartoon by XKCDXKCD Cartoon

What sketching isnt

Sketching isnt only for designersSketching isnt difficultSketching isnt drawing

You neednt be Michelangelo to participate What sketching isnt 13

However, we can learn from the prosSketch by Edward Hopper Photo by Robert Stribley14

Who often begin with a sketchSketch by Edward Hopper Photo by Robert Stribley15

Adding layers, detail, colorSketch by Edward Hopper Photo by Robert Stribley


Until they complete their masterpieceNighthawks by Edward Hopper, 1942 Photo by Robert Stribley17A Quick Case StudyCase Study18

Any idea what this is a sketch of?Quiz: Whats this a sketch of?19twttr


[This sketch] has very special significance it's hanging in the office somewhere with one other page. Whenever I'm thinking about something, I really like to take out the yellow notepad and get it down. Jack Dorsey, Twitter

Twitter20Some Advice from the ProsAdvice from the Pros21

The great benefit of drawing is that when you look at something, you see it for the first time. Milton GlaserMilton Glaser, graphic designer, designer of the I