INNOVATING FROM BROADCAST TO DIGITAL

VIDEO CONTENT & EXPERIENCE

MPA (ASSOCIATION OF MAGAZINE MEDIA) SWIPE 2.0 CONFERENCE

March 28, 2013

@MarisaGallagherVP, Design - CNN DIGITAL

1.8billion monthly page views

65million total monthly unique visitors

101million monthly video starts

General and TV numbers are from the CNN Fact SheetCNN Digital Network numbers are from Comscore Media Metrix, Feb 2013CNN Video Numbers and Mobile Numbers are from Nielsen & Nielsen Mobile View, Jan 2013 (latest available)

26million mobile monthly unique visitors

24broadcast networks worldwide

45editorial bureaus around the world

CNN BY THE NUMBERS

#1mobile news five years runningBattling for top spot in total video starts, pages views, and uniques

with just Yahoo-ABCNews

VIDEOCNN

MORNING WORKDAY EVENING LATE NIGHT

6 a a 10 a 12 p 2 p 4 p 6 p 8 p 10 p 12 a 2 a 4 a

24-HR AVG FOR EACH PLATFORM

2X AVERAGE

3X AVERAGE

Sources: Nielsen 9/27/10-12/26/10, Experian Simmons National Consumer Study, ‘09 Full Year, Mercury 4/26/10-5/23/10, Nielsen 9/27/10-12/26/10, Omniture 11/2010, Bango 11/2010, Bango 1/2011.

Newspapers

Phone App

Desktop WebTV

Tablet

USERS WE START BY TRYING TO UNDERSTAND THEIR NEEDS & FLOW

Mobile Web

EVENING LEAN BACKTVs & iPads Connect Dots

WORKDAY LEAN FORWARDComputers Drive (Distr)Action

ANYTIME ON THE GOMobile Alerts, is the Glue

9% of video starts

11% of video starts

80% of video starts

10 a 12 p 2 p 4 p 6 p 8 p 10 p 12 a 2 a 4 a

10 a 12 p 2 p 4 p 6 p 8 p 10 p 12 a 2 a 4 a

LIVE

MARVELS FRANCHISES

STATEMENTS

15-60 seconds

As long as it’s captivating

2-5minutes

6+minutes

EVENING LEAN BACK

WORKDAY LEAN FORWARD

ANYTIME ON THE GO

MARVELSGotta See

Experiential, BuzzyTimely

LIVERight Now

Access, InfluencePerishable

FRANCHISESPassions

Talent, LifestyleEvergreen

STATEMENTSNew Storytelling FormsWorldview, Perspective

Transformative

A FRAMEWORK FOR CONTENT

THE CINEMATIC COROLLARY

MARVELSLIVE FRANCHISES STATEMENTSBlockbusters, Comedies

Visual MasterpiecesSports, Concerts

Award ShowsSeries, Sequels

Star Vehicles, FormulasAward-Winners, Auteur

Films, the Magnum Opus

9

LIVE TV & LIVE EVENT STREAMS ACROSS PLATFORMS

10

LIVE INSTANT, SNACKABLE SOCIAL HIGHLIGHTS

11

MARVELS HD-QUALITY CINEMATIC PLAYER, SQUEEZEBACK TO COLLECTIONS

12

FRANCHISES CROSS-PLATFORM, IMMERSIVE HUB FOR RETURN TRIPS

DESKTOP WEBTABLET WEBMOBILE WEB

13

STATEMENTS CRITICAL MASS OF RELEVANT ASSETS TO TELL A BIG STORY

WHAT’S NEXT

SOCIAL VIDEO

POP-UP CHANNELS

PERSONALIZED VIDEO

TRUE MULTIMEDIA STORYTELLING

THANK YOUCNN DIGITAL@marisagallagher