ASMITA K ULSHRESHTHA

P O R T F O L I O

JEWELRY

Inspiration: This piece is inspired by the concept of ‘interactive jewelry’. The idea is to provide a simple playful element to the jewelry. The subject of inspiration is the simple origami toy shown in the picture. The different geometric faces of the toy justify the theme ‘Facets’.

Step 1: The initial doodle shows the idea of identical elements placed on a common axis in such a way that on pushing one element the rest would subsequently follow.

Step 2: The form shown alongside was the first form that was generated for this concept. The form has been made keeping in mind the theme ‘Facets’ and the shape of it is such that allows inter-locking of identical forms easily. The possiblities of this form were explored and have been shown as under.

1

2

48.4

6 m

m

54.92 mm

Final DesignThe design was tried as an oval as well as

rectangular bangle in the side view. The rectangular bangle was found to be more suited to the theme and

since the client is young and experimental, the rectangular bangle was finalized.

PRODUCT: Bangle with rotating elementsMATERIAL: 18K Gold and diamonds.

Inspiration: This piece is inspired by ‘Cubism’. The picture alongside shows an srchitectural example of Czech cubism. The inspiration was taken keeping in mind the correlation with facets.

Initial doodles to convert the inspiration into jewelry.

2

18.2 mm

26.0

mmFinal Design

An open shank ring was developed from the explorations. The top element is faceted with its inspiration from the

architectural structure.

PRODUCT: Finger rin - cum - pendantMATERIAL: 18K Gold and diamonds.

Initial doodles to convert the inspiration into jewelry.

Inspiration: This piece is inspired by the form of a round staircase. The stairs at each different level have been visualized as facets.

Final DesignRing inspired by a round staircase with a faceted metallic top running

around a center stone.

18.2 mm

26.0

mm

PRODUCT: Finger ring.MATERIAL: 18K Gold and diamonds.

Initial doodles to convert the inspiration into jewelry.The negative space between surfaces holds a stone.

Inspiration: This piece is inspired by origami, the surfaces and facets created by folding and the negative spaces inside.

Final DesignPendant inspired by origami. The faceted

surfaces have Jali cut on them which makes the center stone visible. The three surfaces are hinged at the bottom and can

be opened henceforth to change or remove the stone in the center. The

design can thus be worn with or without the stone. 14.9 mm

24.9

mm

PRODUCT: Pendant with changeable stones.MATERIAL: 18K Gold and diamonds.

PRINCESS OF PERSIA

Earrings that draw inspiration from the grandeur of the

Mughals. The silhouette takes after the spectacular arches and domes that define their architecture, while the color

green underlines the richness of everything Mughal.

THE SILVER HEIRLOOM

A hand-crafted silver pendant adorned with red stones, celebrating the exclusive

‘filigree’ work of Orissa. A traditional yet contemporary

piece that fits every mood and occasion.

THE VILLAGE BELLEA piece that pays a tribute to the ancient Indian game of ‘Shatranj’ (chess),

deriving its silhouette from the ‘pyada’ (pawn). Essentially Indian in its flavor but contemporary in its appeal, the piece makes use of hammered texturing and dull gold finish, along with the colors of the game, i.e, black and white,

used in the form of diamonds, Kundan and Meena.

THE ‘QUEEN’Another piece inspired by the

game of ‘Shatranj’, a salute to the most powerful gamepiece, the ‘Queen’. The diamond studded corporate ring symbolizes the queen from both sides (black

and white) of the game. For the modern Indian woman who

carries herself with the panache of a queen, in every walk of life.

THE RADIANT SUNAn Indian contemporary brass brooch

measuring 3 by 3 inch, made of intricate hand-cut Jali (cutwork), capturing the

powerful radiance of the sun at its peak. Complemented with brass chains.

COLOR CARNIVALA hand-crafted neckwear made up of tiny glass bottles of perfume, filled with gel bags of different colors. The costume jewelry piece is held together loosely through transparent nylon threads. The piece is a reflection of

the peppy, vivacious and playful part of me, by way of the bright colors, the varied random forms and shapes it takes every time its worn and the overall liveliness and vibrance it reflects.

PRODUCTS

PROJECT FOR HIDESIGN INDIA PVT LTD.To design a ‘Day bag’ and a wallet for a Hidesign customer who is a

professional woman within the age group of 25-35 .Theme: “Cubism”. Inspired by the early 20th century avant-garde movement of Cubism, the theme

rewinds into the days of minimalist designs and emphasises on shape and structure. The theme is characterised by the use of defined geometry and

strong, deep monochromes.

CONCEPT BRAINSTORMING

30

40

9

15

912.5

10

13

20

8

FrontView

SideView

BackView

FINAL DRAWINGS: DAY BAG AND WALLET.(All measurements in cms.)

1.5

19

20

15

34.5

11

317

Internal pocket details

40

FrontView

SideView

Brown suede(top) in the adjacent color(right)

Embossed squares on leather(top) in the adjacent color(right)

Surface Color

Surface Color

Brass finding in high polish finish (Similar metal finish as in picture alongside)

Hidesign Logo

Concealed zipper for bottom pocket

Smooth leather on handles in adjacent color.

Surface Color

Brass Zipper in high finish

LINING DETAIL:

The structured bag is lined on the inside with eva sheet with an internal lining of a simple brown and beige chequred fabric (As shown in picture above)

POCKET DETAIL:? One running each on the external front and back panel ? 3 pouch pockets (6

DAY BAG: FEATURES:Zip top structured day bag with multiple pockets on the inside and outside, top

carry handles and detachable shoulder strap

Surface Color

Brown suede(top) in the adjacent color(right)

Surface Color

Hidesign Logo

Brass Zipper in high finish

LINING DETAIL:

The internal lining would be a simple brown and beige chequred fabric(As shown in picture above)

WALLET FEATURES:Structured formal wallet with webbed surface and multiple pockets and card

holders inside.

PROJECT FOR HOLII

CONCEPT BRAINSTORMING

To design a ‘Day bag’ and a wallet for a modern Indian woman within the age group of 20-30, taking inspiration from India , with emphasis on Indian elements and ethnic techniques. Theme: “Cultural Mishmash”. this theme essentially focuses on a juxtaposition of colors and playful combination of materials. Curious and imaginative, the theme aims to explore Indian-ness in all its

colors.

Inspired by vibrance and all things young,

FINAL DRAWINGS: DAY BAG AND WALLET.(All measurements in cms.)

18

30

36

10

21

1212

11

10

8 22

12

FrontView

SideView

BackView

10 10 10

10

Inside flat view with pocket details

Flat view

DAY BAG: FEATURES:Zip top slouchy yet structured tote with multiple pockets on the inside and outside,

top carry handles and detachable shoulder strap

Pink leather in the adjacent shade(right), with criss cross stitch lines in white thread

Color

Adjacent Ikat pattern on silk in the main body of the bag.

Leather pipings for support.

Hidesign Logo

Brass ‘Dhokra’ zipper with a traditional dhokra motif like the one shown alongside

LINING DETAIL:

The internal lining would be a coarser fabric with an Ikat pattern as shown in the picture above.

POCKET DETAIL:? One running each on the external front and back panel ? 3 pouch pockets (6 by 10 cm) ? 1 zipped pocket (15 cm by 10 cm)

Pink leather in the adjacent shade(right), with criss cross stitch

Color

Concealed magnetic strip

Plain pink leather. The pink is a deeper shade of the one used in the

Hidesign logo

Adjacent Ikat pattern on silk in the main body of the bag.

FLAT VIEW

FOLDED VIEW

LINING DETAIL:

The internal lining would be a coarser fabric with an Ikat pattern as shown in the picture above.

WALLET FEATURES:Casual Trifold wallet with multiple card holders and coin pouch.

COFFEE SHAKER: PROTOTYPE 1Manual coffee shaker designed to reduce effort and make work ergonomically easier

and more efficient for roadside coffee vendors in India. The form has been chosen keeping in mind the nature of the job and ease of handling. An extra grip feature has

been provided in this model, in the form of a hole in the surface of the lid. The hole can also be used to suspend the shaker from a hook when not in use. The above prototype has been moulded in fibre. The original product would be in 1:1 ratio in light-weight

PET plastic and would have a screw system for locking .

COFFEE SHAKER: PROTOTYPE 2Second prototype for the manual coffee shaker. The purpose is the same as the

first one, making the job ergonomically easier and efficient. The above prototype has been moulded in fibre. The original product would be in 1:1 ratio in light-

weight PET plastic and would have a screw system for locking .

MAGGI TOMATO KETCHUP BOTTLE REDESIGNED500 ml Maggi tomato ketchup bottle redesigned. The bottle is openable

from both ends so as to cut the wastage due to the viscosity and thickness of the ketchup, which is a common problem in glass bottles towards the

finishing of the contents of the bottle. The lower part of the bottle is in the form of a screw lid that collects the contents that remain at the bottom of the bottle towards the end. The above model is a wooden prototype of the

actual design which would actually be in PET plastic.

KOLHAPURI PACKAGING: PROTOTYPE 1Packaging design for ‘Kolhapuri Chappals’. The above prototype has been made in a 1:1 ratio in rexine, actual material used would be leather. The package has been designed to promote the Kolhapuris as a high-fashion footwear globally. The compact package is

designed in a way so as to store the footwear safely and in style.

MARILYN MONROE TILECopper tile measuring 4 by 4 inch, made by Acid Etching. Can be used as a

decorative wall tile for interiors or as a refrigerator magnet.

SPIDER PAPERWEIGHTCopper spider made of wire and beads for eyes. Can be used as a paper weight

and paper clasper.

TOY BASED ON CAM-MECHANISMManually-operated toy based on the theme ‘Fun at workplace’. The toy shows the workplace of a hairdresser. The hairdresser is having a good time blowing up the wig of his unaware customer with his hairdrier. The toy works on Cam mechanism. Two wooden cams have been fitted inside the box below, which are connected to their respective followers. As the small handle provided on the side of the box is rotated clockwise, the two cams, one connected with the hand of the hairdresser and the other to the lady’s wig, joined inside with the handle through a common shaft begin to rotate, thus elevating the hand of the hairdresser first and then the lady’s wig, thus creating the look of the wig flying up when the hairdrier is directed towards it, and coming

down when it is moved away.

ECCENTRICITY HAIRBANDHair accessory inspired by the theme ‘Eccentricity’, made of a discarded ‘Mini-

CD’ with rubber bands of different colors fastened on it. The different bright and vibrant colors symbolize joyfulness and liveliness. The loose ends of the rubber

bands are set into motion at the slightest movement, indicative towards curiosity, dynamism and energy.

INSTALLATION

‘NAVRATRI’ LAMPA large wooden lamp-like

structure (approx. 10 ft tall) in the form of a stylized temple

bell for the occasion of ‘Navratri’ celebration in

college, created using multiple 3D geometric frames of wood, draped with muslin. The gong of the bell is in the form of an octahedron made from thick

wire mesh and fitted with sequins to reflect light. The

whole structure is fitted with 15 light bulbs on the inside. The

structure was suspended as the main light source for the temple created for worship during the

celebrations.

GRAPHICS

TEXTURETexture created using the basic motif of the silhouette of a pair of compasses,

repeated in concentric circles, having an illusionary impact on the eye. Medium: Pen on paper.

‘FLOATING IN SPACE’Print created using the basic motif of the silhouette of a pair of compasses, in

different sizes, placed randomly. Medium: Pen and Ink on paper.

‘VICTORIAN REDEFINED’Print created using the basic motif of the silhouette of a pair of compasses, in

different sizes, placed so as to create a continuous repetitive pattern. Medium: Ink on paper.

HAND-MADE ‘BEATLES’ WALLPAPERA hand-made collage consisting of about 400 pictures of the 60’s rock band, ‘The Beatles’, measuring 8ft by 11ft in size. The collage consists of the band’s images

in the centre and it gets concentrated towards each of the 4 members of the band towards its corners. Can be used as a wallpaper for interior and outdoor spaces.

PHOTOGRAPHY