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© 2013GunningLabs 1963–2012 Cedar Rapids SkyWalk Evolution

Cedar rapids skywalk 7ss

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1963–2012Cedar Rapids SkyWalk Evolution

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First Component Completed: 1963Design: Brown, Healy & Bock

Only 6 months behind MinneapolisSecond oldest of only 15 in the US

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Engineered by Leo PeifferOfficially opened October 13, 1980

FOUR functional bridges at opening SIX open by 1984THIRTEEN by 1987

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The Cedar Rapids Skywalk System

• Officially over 33 years old, but functional for over 50 years!

• Serves 40 Buildings downtown with Direct Access at 2nd level

• Covers more than 15 square miles of downtown CR

• Is used daily by thousands of Cedar Rapids workers

• 5-6,000 daily parkers

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Original signage uses fluorescent tube backlighting, & vinyl lettering on acrylic panels.

Current signage dates from 1987

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Nesper Signs installed uniform signs in 1987. Since then a wide variety of signage styles, colors, identities and updates has happened.

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Existing information is inaccurate, confusing, and does not meet ADA Compliance

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Ideas for the Cedar Rapids SkyWalkenriching the city core with communication & information

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Cedar Rapids SkyWalk 2 – Project Goals

• Create a new and more iconic identity for the system: SkyWalk 2

• Clearly indicate entrances & exits (including access types)

• Improve wayfinding with updated, accessible, and accurate signage. Add wall, stair and elevator signs to system. Improve system map signage.

• Ensure ADA compliance with wall, stair, and elevator signs: height, size, braille, etc.

• Create a new touch-screen City Map & Directory– incorporate downtown communications & advertising system: SkyTalk– incorporate dynamic WayFinder system into all signage

• Complete & operational in 2013

SKYWALK

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New Iconic Identity (Initial Concepts) Aligns with Park Cedar Rapids ID

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Clearly Indicate Entrance & Exits

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Interactive Kiosks: Maps & Advertising

• Daily & Immediate Messaging

• Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants

• Community Leadership

• Recruitment & Retention

• Civic Business Presence

• Public Relations Exposure

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Improved Wayfindingw/Directory & Overheads

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Improved Wayfindingw/Directory & Overheads

!"#$%&'()'Second St. Third St.

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Improved WayfindingDirectory Symbols

PARKING & TRANSIT

DINING

SHOPPING

ENTERTAINMENT

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Touchscreen Kiosk Directory

• Wall-mount or Freestanding

• Vandal-resistant DesignOutdoor Versions Available

• Touchscreen Functions

• Skywalk & Downtown Navigation

• Business Directory

• Calendar of Events

• Parking Services ...

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Full Screen Advertising

• Over 10,000 brand impressions per day.

• More than 675 downtown businesses & 46 restaurants

• Full-screen images on a 42” HD display. Full-screen video capabilities with surround sound

• Proximity sensors switch kiosks to “informational” mode on approach.

• Advertising repeated in all overhead signs w/10” screens

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SkyTalk: Directory

• Interactive Business Directory

• Shopping | Dining | Events

• Automatically Updated Events

• Hoopla partnership

• News & Weather

• Dynamic Wayfinding

• Advertising

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SkyTalk – Map View

• Advertising shrinks to bottom, remaining touch-activated

• Shows Immediate Surroundings, Businesses, Weather

• Icons and Names on Map

• Calls Out Available Coupons

• Pinch Command to Zoom

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SkyTalk: Events

• Interactive Biz & Event Directory

• Partnership With Hoopla

• Dynamic Sponsorship & Advertising

• Click-thru Details

• Call-My-Mobile Reservations

• Share to Facebook/Twitter

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SkyTalk: Shops, etc.

• Drill-down Directory Listings

• Search by Area, Cuisine, etc.

• Browse-by-location View

• Touch for Biz Details

• Send Directions to Mobile

• Call-My-Mobile for Reservations

• Sharing with Social Media

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SkyTalk: Detail View

• Incorporate Existing Website

• Menu View Mode

• Call-My-Mobile for Reservations

• Map From Here Feature

• Send Directions to Mobile

• Coupon Printing at Kiosks

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SkyTalk: Advertising

• Advertising: Sponsorships

• Limited Number of Sponsors

• High-profile, Full-screen Ads

• Key times/dates

• Advertising: Weekly Placements

• Online Sign-up, Self-Managed

• Variable Rates, Times, & Frequencies

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The SkyWalk2 Website

• A new public face to the Downtown Cedar Rapids scene

• A business case for thriving daytime commerce and dining

• And to quote John Schnipkoweit:“SkyTalk is an innovative step in the right direction for helping downtown become more pedestrian friendly - while its fun to carry torches and show off our secret passageways, we need a system like SkyTalk that's easy to use and welcomes new users.”

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WayFinder:A Personal Guide

• Walking Directions Printed via Thermal Printer

• Integrated SkyTalk & WayFinder via Overhead advertising space

!"#$%&'()'Second St. Third St.

Blinking color/shape icons

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Scalable Ideas for All of Cedar Rapids

• Outdoor Kiosks

• New Bohemia

• Arts District

• Hilltop & Medical District

• West Village

• Parks & Events

• Inside CRCC, etc.

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Benefits to Community

“SkyWalk2 is a live window between the city and her people. Use it, play with it, let it plan your weekend ... the Skywalk’s not just for lunch anymore...” - Linda Langston

• Connected, Informed, Excited

• Active Business Presence

• Integration of Commerce

• A Technology “On the Rise”

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Benefits to Sponsors

• Daily & Immediate Messaging

• Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants

• Community Leadership

• Recruitment & Retention

• Civic Business Presence

• Public Relations Exposure

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Initial Costs for SkyWalk2 Project

Project Phases:1 - Research/Marketing: 3 months2 - Planning/Coordination: 5 months3 - Implementation: 2-3 months100% Live December 2013

Cramer Development: Licensed SoftwarePhase 1: 40-50 hrsPhase 2: 40-50 hrsPhase 3: 200-300 hrs @ $130/Total: $36,400–$78,000 + license/support

Gunning Labs: Inventor, ContractorPhase 1: $10,000Phase 2: $15,000Phase 3: $45,000Total: $70,000

Signage Estimate: $202,205New Overheads (32): $3k/ = $125kMid-Skywalk Street Crossings (13): $10kSkyWalk Entrances (32): $21.5kAccessibility signage (32): $4.25kBranding vinyl (32): $2.6kInstallation: $22k

Kiosks for Intersections: Zivelo $7500 each x 12 = $90,000

Android Overhead Upgrades $300 each x 90 = $27,000

Total Cost of SkyTalk System: $300,000 – $600,000

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Who Pays for What, When?

Premiere Sponsors: $5,000 - 1 year of off-peak self-managed Advertising & Messaging

$10,000 - 1 year of off-peak and peak self-managed Advertising & Messaging

$25,000 - 3 years of off-peak & peak assisted Advertising & Messaging

$50,000 - 5 years of peak assisted Advertising & Messaging

Advertising Revenue: Remaining and future advertising to be managed by Source Media. Source leases Skywalk space from City. - Instantly profitable stream for Source - Part of Source’s standard “channels” - Lease covers Cramer license/support - Lease repays hardware investment - Kiosk warrantee is 5 years

One-Time Costs:City/PCR owns sign & kiosk hardwareCity/PCR pays Gunning Labs fees

OngoingCity licenses on-going hosting & software support from Cramer Development - Annual Cost TBD

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Additional Advertising Potential The Skywalks

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Functionality Growth

• City-Wide Events Listings

• Emergency Contact

• Transit Updates

• Parking Payment & Renewal

• Parks & Services Directory

• Direct-to-Mobile Directions

• Live game interaction, Augmented Reality laser tag, treasure trail, scavenger hunts