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Case Study

Case Study of We Love Pop

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Page 2: Case Study of We Love Pop

Key Facts• Price - £2.99

• Issued – Monthly• Latest ABC (Jan-Jun) – 42864• Gender of Target Audience – Girls• Target Audience – 13-16 years old• The magazine was first issued on the 20th July2011.

Page 3: Case Study of We Love Pop

Target Audience of

WE LOVE POP• Targeted at 13-16 year old girls.• These girls will be obsessed with music and celebrities. • Will LOVE gossip!• Bubbly and fun girls.• Interested in make up, fashion and shopping.

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About the Magazine• We Love Pop is a chatty, funny and informed magazine that is

never patronising or preachy.• Tells the audience what is hot right now and what’s happening

next with exclusive backstage access, photos and interviews.• It has unrivalled access to behind-the-scenes photos, exclusive

interviews and editorial contents that teenage girls love.• Each issue is filled with the latest gossip along with useful

fashion and beauty tips.• Cover mount such as free gifts, posters and exclusive reader

discounts in each issue. • To complement the print edition, We Love Pop has a website

www.welovepopmag.co.uk and is available on several media platforms as it has multiple social media channels.

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Artists Inside WE LOVE POP

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Pink, blue and yellow are colours that often feature on the front cover of We Love Pop. Pink and blue are colours that will appeal to the young female target audience and yellow is a colour often used to make features on the cover stand out.

Main image is always a pop band or artist and is often a boy band such as One Direction or The Wanted as they are more likely to attract the young female target audience.

Artists will make direct address and will be smiling to come across as friendly and fun.

Often features fashion tips based on what celebs are wearing. This is popular as the young audience like to idolise their favourite artists and stay up to date with the latest fashion.

Conventionally the artists in the main image are good looking and will dominate the front cover.

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A main feature of We Love Pop is that it uses bright colours and fun shapes throughout the magazine. The magazine uses san serif fonts which

provides quite a modern and youthful style and feel to the magazine. The colours used are always bright and vibrant like pink and yellow. Yellow is an alarming colour that signals youth and adventure. The style of the magazine is specifically engineered in order to appeal to the pre teen target audience.

Style