Case Study: Business Card Design

CASE STUDY BUSINESS CARDS UM

A SH

ARDA

201

4

INITIAL INFORMATION GATHERING….

TYPE OF BUSINESS: INDEPENDENT PROFESSIONAL - HAIR DRESSERNOT ASSOCIATED WITH SALON

BUSINESS CARD IS PRIMARY BRANDING TOOL

CURRENT CARD

NO LOGO CREATED

NO BRAND

NO JOB TITLE

CONFUSING CONTENT

• NO FLOW

• COMPETING TEXT BLOCKS FOR HIERARCHY

• CLUTTERED { {{{

WHY ‘INSPIRED’?

WHY LIST

THESE SERVICES?

NOTE: Back of card needs to be written on - check best �nishes to write on when choosing printer and getting quote.

NON

COMPLEMENTARY

TYPEFACES

FIND OUT IF ‘INSPIRED BY’ IS IMPORTANT AND WORK INTO DESIGN IF IT IS PUT IN JOB TITLECONFIRM CONTACT INFORMATION AND THE PRIMARY MODE USED BY CLIENTS TO CONTACT HERONLY LIST SERVICES THAT ARE NICHE OR SPECIAL TO JUSTIFY THE REAL ESTATE IT TAKES

CLIENT ASK • TO SHOW PERSONALITY UTILIZE CHERRY IMAGERY TO PLAY OFF LAST NAME• TO STAND OUT FROM STANDARD CARDS USE EMBOSSING TO CREATE FURTHER EMPHASIS

OPPORTUNITY • MAKE THIS UNIQUE AND MEMORABLE • HAVE FUN AND SHOW PERSONALITY• BE BOLD • BE MODERN, CLEAN AND PROFESSIONAL

FOLLOW UP

GOAL: GET MORE BUSINESS AND LOOK MORE POLISHED

next appointment

referred by

Hair Design by

Alicia Cherry

[email protected]

[email protected]

NEXT APPOINTMENT:

REFERRED BY:

[email protected]

NEXT APPOINTMENT:

REFERRED BY:

604.832.8254

HAIR STYLIST

alicia cherry

hair designby

alicia cherryHAIR STYLISTAlicia Cherry

PROOF 1-INITIAL DIRECTIONS

EMBOSS FACE/CHERRIES LOGO EMBOSS CHERRIES

USE PORTRAIT OF CLIENT INSTEAD OF GENERIC FEMALE PROFILE

CONCEPT TO REFINE

[email protected]

Hair StylistAlicia Cherry

[email protected]


next appointment

referred by

next appointment

referred by

[email protected]


PROOF 2-FINALIZE CONCEPT

DRAWING STUDIES OF FRONT AND 3/4 PERSPECTIVE PROFILE

PROOF 3 - REFINEMENT OF PORTRAIT

[email protected] Stylist

Alicia Cherrynext

appointmentreferred by

next appointment

referred by

[email protected]


next appointment

referred by


[email protected]

next appointment

referred by

604.832.8254

[email protected]

next appointment

referred by

[email protected]

next appointment

referred by

[email protected]

[email protected]

next appointment

referred by

604.832.8254

next appointment

referred by

next appointment

referred by

PROOF 4 - OPTIONS FOR BACK LAYOUT

[email protected]


FINAL

THEN NOW