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CASE STUDY - Recherche ART IN SPACE LOGOTYPE et Couleur Oliver Dolz Juillet 2007

Case Study Art in Space branding, logo design and web design

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Space and Flower Luxury florist and Elite wedding planner 2006 to 2008Ardephwerk.com had the privilege to work for Luxury florist and Elite wedding planner .Direction Artistic and consulations on their Brand personality/identity. Logo design - Web site design centred on the ergonomics to facilitate the navigation, Webcredible, user experience, design research and Information architecture.Branding marketing: design strategies, E-commerce, consultation on sale and marketing in the branding of the brand identity.Client : SPACE AND FLOWER LLCCountry: DUBAI - UAEADDRESS: www.spaceandflower.comCurrent modified version by client :www.spaceandflower.com

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Page 1: Case Study Art in Space branding, logo design and web design

CASE STUDY - RechercheART IN SPACELOGOTYPE et Couleur Oliver DolzJuillet 2007

Page 2: Case Study Art in Space branding, logo design and web design

LOGOTYPE 1Recherche - TAG LINE du logoype

WHAT the different between interior decorating & interior design ??? Although the terms interior decorating and interior design are sometimes used interchangeably, each discipline exhibit a distinct difference in its scope. Interior decorating is generally focused on the selection and presentation of interior items within a space, such as furniture, accessories, finishes and room layout. Interior design, on the other hand, involves manipulating the architectural integrity of the interior space.

WHAT IS ART ?ART = Human effort to imitate, supplement, alter, or counteract the work of nature.a. The conscious production or arrangement of sounds, colors, forms, movements, or other elements in a manner that affects the sense of beauty, specifically the production of the beautiful in a graphic or plastic medium.b. The study of these activities.c. The product of these activities; human works of beauty considered as a group.

WHAT IS ENVIRONMENTAL ?environmental = Having to do with all the conditions that surround a person, animal or plant.

WHAT IS (QUESTION ??)

Shaping the experience of environmental spaces with conceptual art and flower finishes.

Shaping the experience of environmental spaces with a combination of art and flower finishes.

AXE 1 AXE 2

AXE 3 AXE 4

environmental spaces with conceptual art and flower finishes.

interior decorating with conceptual art and flower finishes

Page 3: Case Study Art in Space branding, logo design and web design

ICON

Ancien ICONE

J’ai retravaillé icône pour être plus raffiné moins gros et bien proportionne.

1 2 3 4

Page 4: Case Study Art in Space branding, logo design and web design

LOGO 2 AXESAXE 1 Logotype

Page 5: Case Study Art in Space branding, logo design and web design

GAMME COLORS FOR LOGO AND WEBSITEAXE 2 Logotype

Page 6: Case Study Art in Space branding, logo design and web design

AXE 3 Logotype

Page 7: Case Study Art in Space branding, logo design and web design

environmental spaces withconceptual art & flower finishes.

Environmental spaces withconceptual art & flower finishes.

AXE 1 Logotype avec tagline- baseline

Page 8: Case Study Art in Space branding, logo design and web design

Envi ronmenta l spaces withconceptual a r t & f lower f in ishes .

Environmental spaces withconceptual art & flower finishes.

AXE 2 Logotype avec tagline- baseline

Page 9: Case Study Art in Space branding, logo design and web design

environmental spaces withconceptual art & flower finishes.

Environmental spaces with conceptual art & flower finishes.

AXE 3 Logotype avec tagline- baseline

Page 10: Case Study Art in Space branding, logo design and web design

AXE 1 Correction logotype

Page 11: Case Study Art in Space branding, logo design and web design

AXE 2 Correction Logotype avec tagline- baseline

environmental spaces withconceptual art & flower finishes.

environmental spaces withconceptual art & flower finishes.

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environmental spaces withconceptual art & flower finishes.

Final Logotype

Page 13: Case Study Art in Space branding, logo design and web design

Recherche terminologie Navigation bar

WHO ARE WE ?

OUR SERVICES

FLOWERS BY ART & SPACE

ART & SPACE BY LORETTA BILINSKAITE

PORTFOLIO

CONTACT US

- EVENTS RENTAL- SELL - PURCHASE- CREATIVE DIRECTION & DESIGN

- EXPERTISE (ABOUT US)-TEAM-PARTNERSHIP- WHAT’S NEW (BLOG)

- FLOWERS- ART- OUR REFERENCES

-MEET THE ARTISTE ( BIOGRAPHIY)

- SCULPTURES- MIX MEDIA- PAINTINGS-COMISSION WORK

-CAREER-PRESS MEDIA-NEWSLETTER SIGN-UP-CREDITS

Navigation bar SUB Navigation bar

Fresh flowersFloral illusions – from artifice to artthe «ENCORE» collection the «GEE!» collection the « MANIFESTE » collection the « X.O. » collection

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Best viewed under FIREFOX, OPERA, MODZIA

Homepage avec les choix de 3 lanque

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Rollover segmentation couleur rubriques

ROLLOVER =

En passant le souri dessous, les sous rubriques affiche avec un leger fond couleur que de-cendre en bas de la page.

Gamme couleur 1 bis

ICI ça peut être animé les images qui déroule ou fix.

Tous ça dépend de Anne-laure

Page 16: Case Study Art in Space branding, logo design and web design

Rollover segmentation couleur rubriques 2

Gamme couleur 1 bis

ROLLOVER =

En passant le souri dessous, les sous rubriques affiche avec un leger fond couleur que de-cendre en bas de la page.

ICI ça peut être animé les images qui déroule ou fix.

Tous ça dépend de Anne-laure

Page 17: Case Study Art in Space branding, logo design and web design

Examples mise en page de la rubrique about us

Rappel de la rubrique ou on est + segmentation couleur

logo change couleur ici

les mot cles en transparent

Page 18: Case Study Art in Space branding, logo design and web design

Examples mise en page de la rubrique Sculptures

Rappel de la rubrique ou on est + segmentation couleur

logo change couleur ici

les mot cles en transparent

Page 19: Case Study Art in Space branding, logo design and web design

Rollover segmentation couleur rubriques 3

les mot cles en transparent

ROLLOVER =

En passant le souri dessous, les sous rubriques affiche avec un leger fond couleur que de-cendre en bas de la page.

Page 20: Case Study Art in Space branding, logo design and web design

Rachael HAMPTONc/o ardephwerk (artdeisgnphotographie)www.ardephwerk.fr // [email protected]. +33 1 43 57 20 04 // + 33 6 62 46 25 7624, rue de Lappe 75011 Paris FRANCE