Case study

A Dose of Comic ReliefClient: The Herald-Sun (Durham, NC)Date: August 2003

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Case study: a dose of ComiC relief

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Three major Division I college sports programs in our coverage area

Case study: a dose of ComiC relief

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The competitor, the News & Observer in Raleigh, had about four times the circulation and significantly more manpower and resources

Case study: a dose of ComiC relief

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Step 1: Coming up with a theme.

Wanted:• High impact• A little different• Attainable

Case study: a dose of ComiC relief

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Step 1: Coming up with a theme.

Wanted:• High impact• A little different• Attainable

solution:

Comic book

Case study: a dose of ComiC relief

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Step 2: Designing the cover.

• Began work 2-3 months before publication date

• Worked on cover during down time

• Coordination with writers, photographers

Case study: a dose of ComiC relief

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Step 3: The rest of the section.

• Completed in 60 hours the week before publication

• Handled design, copy editing, proofreading

Case study: a dose of ComiC relief

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Results

• N&O didn’t put out a section that year, so no basis for comparison

• Honorable mention in APSE contest

Case study: a dose of ComiC relief

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http://www.john-zhu.com/portfolio/publications/2003accfootball