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CAPSTONE CREATIONS OUR STORY

Capstone Creations and WordPress

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A brief overview of Capstone Creations and WordPress

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Page 1: Capstone Creations and WordPress

CAPSTONE CREATIONSOUR STORY

Page 2: Capstone Creations and WordPress

FOUNDED FEBRUARY 2009

• LLC Acquired in 2011

• Started by Jason Davis as a freelance career after 14 years as a mechanical designer.

• Originally planned to be named “Sigma Designs”

• Acquired by S.A. Creative in August of 2014

Page 3: Capstone Creations and WordPress

THE NAME ORIGIN

CAPSTONE

• Psalm 118:22 (NIV) - “The stone the builders have rejected has become the capstone;”

CREATIONS

• capstonedesigns.com was unavailable. Wanted something that showed the creative side.

• Creating = Creations; It sounded better…

Page 4: Capstone Creations and WordPress

BRANDING

WHY ORANGE?

• Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

• It’s a “Call To Action” (CTA) in web.

Page 5: Capstone Creations and WordPress

STRATEGY

• Become THE place in Louisville for WordPress (WP) development.

• 6 main services

1. Custom Web Design (on WP)

2. Customizing WP Themes

3. Custom Plugins

4. WP Hosting and Maintenance

5. WP Training

6. WordPress SEO

Page 6: Capstone Creations and WordPress

THINGS TO KNOW

• It’s WordPress, not wordpress or Wordpress…

Spelling matters. WordPress is a Content Management System (CMS) and considered a web application. See http://wordpress.org for more info.

• Themes

WordPress Themes are files that work together to create the design and functionality of a WordPress site.

• Plugins

Plugins are ways to extend and add to the functionality that already exists in WordPress.

• Frameworks

A framework is a drop in code library for development of a theme. They are not themes, but can be included in a “base” or “starter” theme for quicker WordPress development. Can be used for creating option pages.

• Commercial vs Premium Themes

Terms that are interchangeable, but uniquely different. Premium is considered a theme that is custom and includes support by the author. Commercial is widely sold on a open market like “themeforest.net” or other market for the masses.

Page 7: Capstone Creations and WordPress

BRANDS THAT USE IT

• Time & Time Inc.

• Facebook Newsroom

• Sony Music

• Fortune

• LinkedIn (blog)

• BBC America

Page 8: Capstone Creations and WordPress

WHY WORDPRESS?

• WordPress powers 22.5% of all websites on the internet.

• Freedom

• Open Source; WordPress is a community software.

• Extendable

• Easy to use

• SEO friendly

Page 9: Capstone Creations and WordPress

WP 101 - WHAT IS WORDPRESS?

https://www.wp101.com/tutorials/what-is-wordpress/