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A brief overview of Capstone Creations and WordPress
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CAPSTONE CREATIONSOUR STORY
FOUNDED FEBRUARY 2009
• LLC Acquired in 2011
• Started by Jason Davis as a freelance career after 14 years as a mechanical designer.
• Originally planned to be named “Sigma Designs”
• Acquired by S.A. Creative in August of 2014
THE NAME ORIGIN
CAPSTONE
• Psalm 118:22 (NIV) - “The stone the builders have rejected has become the capstone;”
CREATIONS
• capstonedesigns.com was unavailable. Wanted something that showed the creative side.
• Creating = Creations; It sounded better…
BRANDING
WHY ORANGE?
• Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
• It’s a “Call To Action” (CTA) in web.
STRATEGY
• Become THE place in Louisville for WordPress (WP) development.
• 6 main services
1. Custom Web Design (on WP)
2. Customizing WP Themes
3. Custom Plugins
4. WP Hosting and Maintenance
5. WP Training
6. WordPress SEO
THINGS TO KNOW
• It’s WordPress, not wordpress or Wordpress…
Spelling matters. WordPress is a Content Management System (CMS) and considered a web application. See http://wordpress.org for more info.
• Themes
WordPress Themes are files that work together to create the design and functionality of a WordPress site.
• Plugins
Plugins are ways to extend and add to the functionality that already exists in WordPress.
• Frameworks
A framework is a drop in code library for development of a theme. They are not themes, but can be included in a “base” or “starter” theme for quicker WordPress development. Can be used for creating option pages.
• Commercial vs Premium Themes
Terms that are interchangeable, but uniquely different. Premium is considered a theme that is custom and includes support by the author. Commercial is widely sold on a open market like “themeforest.net” or other market for the masses.
BRANDS THAT USE IT
• Time & Time Inc.
• Facebook Newsroom
• Sony Music
• Fortune
• LinkedIn (blog)
• BBC America
WHY WORDPRESS?
• WordPress powers 22.5% of all websites on the internet.
• Freedom
• Open Source; WordPress is a community software.
• Extendable
• Easy to use
• SEO friendly
WP 101 - WHAT IS WORDPRESS?
https://www.wp101.com/tutorials/what-is-wordpress/