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Can design change the world? Designers have always wanted to change it -- with better ideas of how we can live differently. However today, the trend is more of wanting to restrict our behaviour than of exploring we ways of exploiting resources, creativity and notions of the future. Should design adopt a conservative outlook -- or strive for more radical and progressive ideas?
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Martyn Perks: [email protected] twitter: martynperks
Martyn Perks: [email protected] twitter: martynperks
Can design save the world (and should it try?)
Martyn Perks | [email protected] | twitter: martynperks
Martyn Perks: [email protected] twitter: martynperks
Example of design mixed with politics…
Martyn Perks: [email protected] twitter: martynperks
Design today:
Radicalism is borne out of a conservative agenda
Martyn Perks: [email protected] twitter: martynperks
Crisis, crisis, crisis...
Crisis of growth (potential)
Martyn Perks: [email protected] twitter: martynperks
Economy of services not things
Martyn Perks: [email protected] twitter: martynperks
Professor Richard Layard
Cass R. Sunstein & Richard H. Thaler
Martyn Perks: [email protected] twitter: martynperks
And the response...
Martyn Perks: [email protected] twitter: martynperks
“Underground” reaction: two fingers!
Martyn Perks: [email protected] twitter: martynperks
Adrian Shaughnessy, Design Week
“The more design is placed at the forefront of the radical new thinking around finance, urban living and social change, the more likely it is to prosper…”Designers want to fill void
Martyn Perks: [email protected] twitter: martynperks
“even when they [designers] tackle topics like prison life, aging, or obesity; they do not simply work, they give people a sense of hope and strength… society’s new pragmatic intellectuals.”
Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art
Martyn Perks: [email protected] twitter: martynperks
The unstoppable designer?
Example: behaviour change
Martyn Perks: [email protected] twitter: martynperks
Cabinet Office’s Behavioural Insight Team
small charitable donations when using cashpointslearner drivers be opted in to an organ donation schemelottery to encourage people to take tests to prove they have quit smoking
Designing in implicit behaviour change
Martyn Perks: [email protected] twitter: martynperks
AKA the Ministry of design nudges
Martyn Perks: [email protected] twitter: martynperks
Schiphol airport, Amsterdam
Employ trickery to get us to focus!
Martyn Perks: [email protected] twitter: martynperks
Target ‘unhealthy’ social norms
Building interiors, displays, advertising, packaging and of course signage…
Martyn Perks: [email protected] twitter: martynperks
Implicit opt-ins instead of debate
Insurance forms, websites, marketing campaigns to voting forms
Martyn Perks: [email protected] twitter: martynperks
Masdar city, Abu Dhabi: enforced pedestrianised areas
Everything designed around behaviour
Martyn Perks: [email protected] twitter: martynperks
But what about our liberty?
Debate is being designed out
Martyn Perks: [email protected] twitter: martynperks
‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete’Buckminster Fuller
US architect, designer, futurist
Forget pragmatism, question everything
Martyn Perks: [email protected] twitter: martynperks
‘ambition is to make a dent in the universe’Steve Jobs, Apple Inc
Excel in expert-led design leadership
Martyn Perks: [email protected] twitter: martynperks
‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, culture, and technology. ’Professor Roberto Verganti
Objectivity is essential in leading change
Martyn Perks: [email protected] twitter: martynperks
Your turn…!