Graphic Graphic DesignDesign

Business of Graphic Design

What is Graphic DesignWhat is Graphic Design

Process of solving a problem visually.

Design is goal driven. Keep target audience in mind to decide outcome.

Combination of creativity, artistic ability, and technical skill.

Evaluate Design CriteriaEvaluate Design Criteria

Is the idea an appropriate treatment for the intended media?

• Does the idea resolve a specific problem or meet a goal?

• Is the idea creative and original?

• Will the idea work within the budget?• Is the idea appropriate for both the

client and the target audience?• Is the idea appropriate for the

intended message?• Is your client satisfied with the idea?

Design TeamDesign TeamArt DirectorHead Graphic

DesignerProduction

DesignerLayout ArtistImaging

SpecialistIllustrator

Digital Prepress Specialist

Web Programmer

CopywritersEditorsProofreadersResearch and

development

Research and Research and DevelopmentDevelopment

• Design always begins with a clear idea of the problem.

• Develop good ideas.• BRAINSTORM ideas (first step)

• Brainstorming with Words• Visual Brainstorming

BrainstormBrainstormWords and/or phrases

◦Use synonyms, antonyms, rhyming words, analogies

◦Words or phrases you would not use (reverse think)

◦NOTHING is wrong

Visual BrainstormingVisual BrainstormingDraw thumbnail sketches

◦Quick◦NOT perfect or size accurate◦Keep in book, binder for future

reference

Dealing With Creative BLockDealing With Creative BLock

RationalizationProcrastinationBurn OutOver WorkNot a creative person

Inspiration FilesInspiration FilesContainWordsPhrasesThumbnailsCartoon stripsDoodlesPhotographsLetterheadsBusiness cardsetc

Target MarketTarget MarketDemographics determine design

◦Research groups can help determine

Propaganda & Motivational Propaganda & Motivational PsychologyPsychologyIT WORKS!Symbolism – gives ideas or helps

manipulate

Working With ClientsWorking With ClientsFind out

◦Client’s ideas◦Target market

Include client in design processShow direction of design(s)Never “spring” design on clientMay need to “stir” the client in

the right direction.

TidbitsTidbitsAges 25 – 50 have more money

to spendAppeal to childhood memoriesKeep up with current standardsKeep up with current trendsKeep up with events in the world

Researching the InternetResearching the InternetKeywordsBoolean Searches

◦and, not, or (narrows search)