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Branding and Positioning presentation from Broadband Expo 2010 by Josh Miles, Miles Design LLC founder and principal
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The 2010 Broadband Expo
Branding & PositioningJosh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles
Miles Design // Branding and Positioning // Broadband Expo 2010
Who is Miles Design?We are a branding and web design firm, specializing in professional services brands.
Miles Design // Branding and Positioning // Broadband Expo 2010
Define brand.- A brand is your visual, experiential reputation. - Brand is everything that expresses you.
Miles Design // Branding and Positioning // Broadband Expo 2010
What is branding?The act of intentionally positioning your company in a specific place in your prospects’ minds, through visuals, language, collateral and the over-arching experience.
Miles Design // Branding and Positioning // Broadband Expo 2010
This guy:
Miles Design // Branding and Positioning // Broadband Expo 2010
The Megaphone:
?
Miles Design // Branding and Positioning // Broadband Expo 2010
The Wedge:
?
Miles Design // Branding and Positioning // Broadband Expo 2010
Perceptual Mapping:
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A
B
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Miles Design // Branding and Positioning // Broadband Expo 2010
Finding your Niche:
$
A
B
$$
Miles Design // Branding and Positioning // Broadband Expo 2010
Am I Pigeon Holed?
Miles Design // Branding and Positioning // Broadband Expo 2010
What happens if I miss?
Miles Design // Branding and Positioning // Broadband Expo 2010
Niche = Brand Strategy- finding a niche - positioning your brand - express your niche (prove it)
Miles Design // Branding and Positioning // Broadband Expo 2010
Thank you.Josh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles
