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Breakfast at Tiffanys Brunch Bridal Shower March 18, 2016 CREATED BY: FINOA CULLEN, JULIA LANSHE, JOY LOMAX, & JESS SOHN

Bridal Shower Event Project

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Breakfast at Tiffany’s Brunch Bridal Shower

March 18, 2016

CREATED BY:

FINOA CULLEN,

JULIA LANSHE,

JOY LOMAX, & JESS SOHN

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Table of Contents Section 1: Overview of the Event 3

Section 2: Research Conducted on the Theme 5

Section 3: Goals and Objectives 6

Section 4: SWOT Analysis 7

Section 5: 6 A’s of Décor & Suggestions for a Sustainable Event 8

Section 6: Planning Process and Complete Timeline 10

Section 7: Finance and Budget Philosophy 11

Section 8: Coordination Process & Anticipation how to Resolve Problems Onsite 13

Section 9: Risk Assessment & Analysis, Management Process, and Permits and Insurances 15

Section 10: Evaluation Process- Formative & Summative 16

Section 11: Event Vision Ideas 17

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Section 1: Overview of the Event This event will be the party of the century with over the top themed bridal shower for a perfectly

chic yet modern bride-to-be. A Breakfast at Tiffany's Brunch Bridal Shower was what our bride-to-

be expected and envisioned for the most magical way to kick off her wedding celebrations. This

event was selected to make our bride feel like she and her lovely guests were in the movie

“Breakfast at Tiffany's.” Along with this theme came great attention to detail along with keeping

the atmosphere chic yet modern. Each guest would indulge in the extravagant themed event from

beginning to end, starting with the “save the dates” and ending with beautiful amenities from the

bridal shower. This bridal shower focused on a brunch themed shower where guest would arrive

between the hours in between breakfast and lunchtime. Guests will get to pamper themselves by

choosing an outfit from an Audrey Hepburn inspired wardrobe, get their hair and makeup done,

and choose extravagant jewelry for the fun day ahead. They will then be escorted to the brunch

location where there will be champagne, orange juice, and a variety of breakfast/lunch foods

available for guests to indulge in while celebrating the bride-to-be. Having the venue in a garden

themed atmosphere would set the tone for a bunch sitting meal. Refreshing and exciting energies

fuel the event to be a success and fulfill the bride's expectations of a Breakfast at Tiffany's brunch

bridal shower. This event was selected because our bride wanted something over the top yet

sophisticated and modern. The event was showered in tiffany blue decorations all throughout the

venue and was even incorporated in the save the dates, invitations, and details at the event. Each

guest knew exactly what the theme was simply by looking at the envelope of the save the date

before they even opened it because it was marked with the guest name following “& co”. We

though it would be such a great way to kick off her wedding celebrations than with all her close

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girlfriends and her favorite theme that would also be incorporated in her wedding. Not only did

guest get to indulge in this theme at the bridal shower but had something to look forward to the

wedding simply because they already knew what the theme would be.

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Section 2: Research Conducted on the Theme

The research we conducted was based on the movie “Breakfast at Tiffany’s” and the vision

the bride-to-be had which was to bring the theme to life and to have her guest feel like they were in

the movie while they attend her Bridal Shower brunch. We all watched this movie and got the feel

of what the atmosphere should be like. We got ahold of all possible items that represent Tiffany &

Co from little tiffany blue boxes wrapped in bows to theme colored M&Ms. The little blue tiffany

boxes are iconic in which every jewelry item from Tiffany & Co is wrapped in when purchased.

The color tiffany blue and a white ribbon was the base of the detail in our décor. We researched

every detail the bride-to-be wanted from the arrival of her guest to the very ending of this event. She

wanted to create a vision for her guest and it was our job to do so. We contacted the perfect people

for the venue, catering, and décor. We were fortunate to have no budget for this event so

everything the bride-to-be wanted; we made happen. We used sources like Pinterest and mapped

out the vision of the event through pictures. This made it easy for both the event planners and the

bride-to-be to obtain the vision she had for her Bridal Shower. We met with the venue staff to go

over floral arrangements, accessibility, and timing of the event. We did research on the venue to

make sure it could accommodate all of the guests. The bride-to-be wanted her theme to be carried

out in a unique way especially because so many brides have already done this theme. We

incorporated a more modern feel so that we can bring our bride-to-be’s vision to life but also respect

that she didn’t want it to be something that has been done before. We researched what has been

done before and tweaked a couple details in the décor and incorporated more floral since it was in a

garden themed venue. Everything that was done for this event had previous research on what has

been done before and assured our bride-to-be that her Bridal Shower brunch would be like nothing

she has seen before and we fulfilled that expectation.

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Section 3: Goals and Objectives

Goal: The overall goal for this event is to better the bride’s relationship with her friends and family, and for all guests to become excited about the bride’s upcoming wedding. Objectives:

• Have activities available such as photo booths to spark togetherness • Supply a fun wardrobe for the ladies to choose clothes so they can empower the true Audrey

Hepburn look • Have bridal shower games to add fun to the day • Have amenities that are sentimental to make everyone feel loved

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Section 4: SWOT Analysis

Strengths

-Greystone Gardens Location -The opportunity to dress up and be pampered for the day -Having a 5 star catering vendor -Having no budget

Weaknesses

-Parking the venue location -The event staff is new at planning bridal showers -Limited resources for the time of year the brunch is to occur -Greystone Gardens not wanting a private event on their grounds -Limo services that fit the whole group of women -New Staff -Have never done this type of event before

Opportunities

-Union of mutual friends -Will get to see if guests enjoy caterer selection - Fun with old friends - Sunshine and happy times to await the bride-to-be

Threats

-Weather (it may rain) -Alcohol may need permitting -Alcohol could lead to heavily intoxicated guests -Flights are canceled and guests cannot get to Beverly Hills - Street Traffic - Unwanted guests

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Section 5: 6 A’s of Décor & Suggestions for a Sustainable Event Theme: Breakfast at Tiffany’s

Anticipation: Save the date cards will be sent out 4 months before the event. Personalized invitation cards will be sent out 8 weeks before the event. They will be themed and styled to match the decor of the event. Additionally, two weeks before the event a small Tiffany’s box filled with Tiffany blue M&Ms will be sent out to get guests excited about the bridal shower. Arrival: Balloons, flowers, and (bride’s name) & co. sign will be decorating the entrance to the venue. The planner will be handing out glasses of champagne to guests as they arrive, each with an individualized wine charm on the glass so guests don’t lose track of their flutes throughout the event. Atmosphere: The overall atmosphere of the event can be described as Breakfast at Tiffany’s meets a Garden Party. In order to achieve this feel we will have the following elements:

• Tiffany blue, white and black color scheme • Tiffany bags with floral arrangements placed on tables and around the venue • All guests will be dressed according to theme, which will add to the overall atmosphere of

the event • “Bride to be” sign on bride’s chair • Audrey Hepburn quotes placed subtly around the venue • Lots of floral arrangements throughout • Pearls and “Audrey sunglasses” throughout • 1960’s style background music will be played throughout the event

Appetite: Brunch food/ small bites

• French toast skewers • Mimosa bar: complete with guava, pineapple, orang mango, cranberry, and orange juices

with fresh fruit to mix in such as black berries, strawberries, peaches, and raspberries • Breakfast pastries: croissants, bagels • Lox, caviar, capers, and cream cheese • Mini quiches • Small sandwiches • Cinnamon rolls • Tiffany blue cupcakes • Tiffany blue macaroons

Activity:

The main activities for this event include: • Guests getting dressed up before the event, being styled, and getting to try on outfits, hair

and makeup done by hair stylists and makeup artists • Photo booth! Guests are encouraged to take photos with each other and the bride-to-be in a

themed- backdrop • Participate in a wide spread of bridal games that can be completed throughout the event

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• Eat, drink and be merry! Guests will eat and mingle throughout the entire event Amenity: Aside from fond memories and full bellies, guests will be able to take home the following:

• Pictures from the photo booth and from pictures taken throughout the event • Champagne glasses and individualized wine charms • OPI nail polish to wear on the wedding day, complete with a “thank you” label attached

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Section 6: Planning Process and Complete Timeline Anticipation

4 months in advance to the event: Send Save the Date

8 weeks from the event: Send Invitation

2 weeks before: M&M’s Sent out to get guests excited

Morning of the Event

7am Receive Floral Arrangements, Decorations

Early in the Morning: Decorate the venue and get the food in the fridge

9:00am: Guests arrive at hotel

9:10-11:00am: Dress up time! Get hair and makeup done

11:00am: Brunch begins! Everyone heads outside to the courtyard where the event begins.

11:00 - 11:30 - Mingle and chat while drinking mimosas. Everyone is welcome to participate in the

photo booth

11:30 - 12:30 Everybody grabs their brunch treats and joins the bride at the long table in the

courtyard. Together they eat and chat over yummy treats.

12:30-1:45: Open presents

1:45 – 3:30 - Mingle and finish photo booth. Say goodbye and Receive Amenities

We will put in extra effort to make sure that invitations and save the dates will be sent far in advance so that all guests will be aware of the event and can cordially plan ahead. In addition we will plan to prep the decorations in advance so that we will be well prepared. We will make sure to have the photo booth set and all services ready for the guests well before the shower begins. Our plan is to have everything well laid out ahead of time to minimize stress and to enhance comfort.

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Section 7: Finance and Budget Philosophy

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The parents of the bride graciously decided to pay for the bridal shower. Some of our decorations will be rented and other will be bought but we will make sure to get chairs, tables, linens, balloons, flowers and other decorations that will go with the feel of the event. All of our food will be catered and for each person brunch will be about 30 dollars. In addition all drinks including tea, alcohol, water and lemonade will be 15 dollars a person. Invitations will total out to 42 dollars a person. The amenities that we will give out at the end will be about 30 dollars a person. We will hire a makeup artist, hair stylist and fashion coordinator to help our guests get ready. The Venue is Geystone Mansion and Gardens in Beverly Hills. The full total to rent the particular areas we will be using will be 2,623 dollars toatl. There are also other required fees that must be budgeted when using the venue such as security, kitchen cleanup, and a maintenance fee. Lastly, we will need to rent a limo bus to pick up all guests and bring them to the venue.

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Section 8: Coordination Process & Anticipation how to Resolve Problems Onsite Coordination Timeline for the Brunch: 5 months out

• Meet with client to discuss goals and objectives for the event • Begin research on theme • Brain mapping, mood-boards, and Pinterest boards started • Look into obtaining permits for site

4 months out • Meetings with client continue • Design boards are displayed and ideas are solidified with client • Potential vendors presented, vendors chosen by client • Save the date cards sent out to guests, RSVPs received • Vendor holds placed with the following:

o Venue: Greystone Park and Mansion, Beverly Hills o Party rental: Town and Country Rentals o Caterer: Bite Catering Couture, Beverly Hills o Stylists:

§ Makeup: Glamsquad § Hair: Glamsquad § Fashion coordinator

o Florist booked: Socal Petals 3 months out

• Finalized numbers confirmed with vendors: food, fashion, table/chairs etc. • Vendor contracts signed • Venue walkthrough with planners • Official invitations sent out to guests • Obtain permits

2 months out • Approximate sizes confirmed with guests and communicated to fashion coordinator in

order to ensure a selection of pieces for guests to wear 1 month out

• Venue walkthrough with client • Communication with vendors describing load in, out, day-of • DIY, craft projects completed (name cards, bride-to-be sign) • Vendor confirmations

2 weeks out • Tiffany M&M boxes sent to guests

6 days before the event • Coordination meeting with planners and venue • Go over staffing needs and plan for day-of

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Day before event • Party rentals delivered to venue and stored overnight- due to early time of the event • Flowers delivered and stored overnight • Outfits delivered to venue and stored overnight

Day of event Before 9am

• All vendor arrive and are directed to correct area by venue staff • Early morning set up begins of outdoor brunch space

o Flowers, linens, dining items placed • Caterer begins set up • Planners decorate decor • Stylists and fashion coordinators arrive to hotel rooms where guests will be getting dressed

up 9am

• Guests arrive and staff help coordinate dress-up and styling process • In brunch area all decor and setup is finished • Arrival and amenity table is set up • Photobooth is set up

11am • All food is out • Guests arrive at brunch space • Staff and planners on site to assist with any of the clients, vendors or guests’ needs

2:30 on- • Guests leave and clean up process begins • Planners oversee vendor pack up and help staff with taking down of decor and all rentals • Vendors paid • Planners deliver bride-to-be presents to her house if she is not able to take them home herself

How we plan to anticipate and resolve all problems on site: Coordinator, planners and staff will all be well versed in the day’s timeline, 6 A’s and all of the elements for the event. Staff and planners will be standing by to make sure all things run smoothly and if a problem arises, they will be there to take care of any issues and anything the client or guests could need. All gaps will be assessed and addressed during the research and planning process of the event to ensure that the bridal shower runs as smoothly as possible.

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Section 9: Risk Assessment & Analysis, Management Process, and Permits and Insurances

For risk assessment we took a site tour to see if there were any specific areas that we needed to be aware of that could cause danger or harm to the future guests, as well as activities that would be taking place and these are the possibilities we took into consideration: -We suspected that guests would most likely be in heals and there was a lot of luscious grass everywhere. This could potentially cause women to twist their ankles. We decided that as luxurious as it would be to sit in the middle of the grass surrounded by nature, we will be setting-up the tables along a cobble stone path way to avoid nasty falls. -We will not have guest sign any waivers, as it is far too intrusive to do such a thing at a bridal brunch. Any damages done to the property or rentals will be paid for by the client. -We will be providing a mimosa bar for the guests so we also needed to look into alcohol permits for the location and to also see if we could bring in all of our own food and beverage from an outside caterer. We will need to monitor guests’ alcohol intake and make sure no one becomes too intoxicated. All guests will be 21+ so we will not need to worry about underage drinking. -There is a large staircase leading down to where they will be brunching so we came up with an idea to have staff dressed to tuxes to help escort the women down the steps and to the brunch location. -We will try to make this event as private as possible, but the gardens will be open to the public that day. In order to keep unwanted guests away, we will have all possible entrances and exits blocked by large floral arrangement and staff. -We are not worried about staff or guests possibly stealing jewelry, but the general public will be at the gardens that day. All clothing and jewelry not used after the ladies are done dressing up will be locked away and also guarded by security. Possible Permits Needed: Insurances:

-Temporary Use Permit (TUP) - Have Special Event -Food Permit insurance & make sure the - Alcohol Use Permit policy covers your whole Event to a T

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Section 10: Evaluation Process- Formative & Summative Formative: During the event all staff and the event team will be instructed to evaluate how the event is going so far. There will be a checklist of items and comment boxes to score the success of each item on a 1-5 scale (with 1 being excellent to 5 being needs much improvement): - Floral arrangements - Food - Beverage - Rental equipment - Rented clothing - Makeup artists - Hair stylists - Jewelry - Photo booth - Bridal games - Guest enjoyment - Guests are comfortable - Rental space is clean - Unwanted guests - Happiness of Bride-to-be -Additional comments box

Summative:

About one week after the event the staff will be invited back to look over their formative score sheets and fill out a summative survey. This survey will also include planning questions, satisfaction of planning timeline, and how well it seemed to work. After this, we will go over all of the averages of the responses as a team. We will collaborate on what went well and what needs to be done in the future to have our events run more smoothly. The main event planner will also contact the bride-to-be to check in and see if we had met her expectations and congratulate her on her journey with her fiancé.

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Section 11: Event Vision Ideas

Anticipation:

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Arrival:

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Atmosphere:

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Activity:

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Appetite:

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Amenity: