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Breaking Patterns!

An intro to design thinking to solve problems

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What is good design?

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What is user experience design?

• User experience is how a person feels when he or she interacts with a system.

• User experience design is the establishment of a philosophy about how to treat that person.

• Effective User Experience (UX) is experiential, affective, useful, productive, and engaging.

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Some principles1. Stay out of people’s way

2. Create a hierarchy that matches people’s needs

3. Limit distractions

4. Provide a strong information scent

5. Provide signposts and cues

6. Provide context

7. Use constraints appropriately

8. Make actions reversible

9. Provide feedback

10. Make a good first impression

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Patterns are like rules…!

Made to be followed or broken?

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As a UX and Innovation company, we’ve learned when and how to do both.

How do you break patterns?

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An introduction to design thinking

Design thinking = empathy + creativity + rationality

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Define the problem

• What are we solving for?

• What are we trying to change, disrupt or modify? Why?

• Who is the audience?

• What is success?

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List the status quo

• What’s everything you know about this space?

• What is expected? Known? Truth?

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Empathize

• Talk and learn from customers or purchasers. - What is their life like?

- Why does your product or service matter?

- Why do you matter?

• Create personas, scenarios and journey maps if needed.

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What if?

• What if what you know to be right is wrong?

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… there were no numbers?

… there was no text?

… that was the only view?

… they were like your friends?

… it was more human/emotional?

… it was less automated?

… I could view other people’s preferences?

… it wasn’t just focused on the individual?

… you didn’t have to log in?

What if?

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Prototype

• Life is a prototype.

• Go low, aim high. Start with a sketch.

• Goal is to…

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Validate

• With the actual users.

• Listen.

• Seriously, listen.

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Iterate

• Detach.

• Fix.

• Add.

• Change directions if needed.

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Pitch, and do it again

• Continuous evolution.

• Never done innovating.

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Photo creditsDoug88888, BY-NC-SA

Cuellar, BY-NC

Referenceshttp://dschool.stanford.edu/dgift/

Thank you!Follow me on Twitter: @monapatel

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