Branding MizoramAnvay Meshram | Ranju K RavindranDD 524 Graphic Design

Mizoram- “land of the hill people”

• North East

Mizoram- “land of the hill people”

• 23rd state of India since 20 Feb, 1987

• Shares its border with Tripura, Assam, Manipur, Bangladesh and Burma

• Total area of 21,081 km2 populating a total of 1,091,014 as of 2011 census

• Languages: Mizo and English

• Religions: Christianity, Buddhism, Hinduism, Islam, Judaisma and Hnam sakhua

• Fairs and Festivals: Bamboo festival, Phalfavang kut, Anthurium Festival

Background Research

CURRENT STATE OF BRANDING: VISUAL PRESENCE

• North East Indian states are branded together as Seven sister states for tourism

Existing Brochure

Existing Websites

Peek into the branding of other states

Vision

• Reposition Mizoram as a state with a potential of a great adventure and tourist destination both nationally and globally.

• To help locals realise this and prepare them for this new vision

• With a newly emerged state, it is a land unexplored. Fresh and Waiting.

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Meaning and Authenticity

• A land sitting in the lap of nature, waiting to be explored

• With majority of the area covered in hill ranges, it would serve as a perfect destination for adventure trips

What the visual identity aims for

• Differentiation and durability

• Coherence and flexibility

• Commitment and Value

Explanation of visual identity

• Motifs inspired from hills ranges, wind swirls, clouds and the hats in the famous Mizo bamboo dance

• It tries to visualize the meeting of land (hills) and clouds witnessed by an individual

Explanation of tagline

• Tagline: where nature’s spirits dwell

• It tries to send out a message about a land where the elements of nature are visualized as individuals and their meeting is celebrated. A land filled with surprises where the ‘nature spirits’ bless you with their presence in their purest form

Managing Assets

• Launching brand identity: Christmas 2013

• Building brand champions

• Internal design teams

Supporting Economy

• Educating people and getting them ready for the new change

• Infrastructure developments

• Bringing on board the entrepreneurs and make them believe how new brand strategy will help the state grow and benefit them. Especially, entrepreneurs in tourism

• Extension of the sub campaign “Atithi Devo Bhava”