50

Brainstorming

Embed Size (px)

DESCRIPTION

The Equator Perfect 10 - Rules for brilliant brainstorming.

Citation preview

Page 1: Brainstorming
Page 2: Brainstorming
Page 3: Brainstorming

A more open minded

approach to a subject.

Useful to tackle long

term issues rather

than short term ones.

Coming up with a lot

of ideas quickly.

It can be useful for lots

of different parts of the

design process.

Coming up with ideas you

can develop further.

Hearing other ideas and

ways of thinking can spark

off routes of thought.

Seeing things from a

different angle

Page 4: Brainstorming

Source: Equator focus group research

Page 5: Brainstorming

Source: Equator focus group research

People not being

enthusiastic

When people are too

scared to say things

Drifting away

from the main

goals

If it's moderated badly.

If it's flat/point

scoring/dominated.

Awkward, stilted process,

where people don’t really talk or create ideas.

When people don’t come prepared

When people

shoot down

ideas

Thinking of ideas on the

spot can be challenging.

Brainstorming is not the

place for defining details

Page 6: Brainstorming
Page 7: Brainstorming

Source: Equator focus group research

A brief that is open to

a creative and exciting

solution.

everybody shares the

same goals and nobody

tries to dominate

Energy, well structured

and moderated. Away from a ringing phone

and beeping emails. Needs a strong

motivational

leader.

Lying on a beach in a sun

lounger, pint on a small table on

my left. A scribe/butler with a

white board and pen.

Everyone is completely up

for it & really contributes

A good variety

of people.

A feeling that things are

gonna move forward.

Page 8: Brainstorming

Inspiration: Architecture

Page 9: Brainstorming

Inspiration: World’s tallest skyscraper, Arkhangelsk, Russia

Any background

information and what

the objective of the

brainstorm is.

Very little briefing is

often the best way

to go into a session

A facilitator who knows

the brief and client well

and can answer questions

on the spot

A very clear idea what

is the expected outcome

of the brainstorm

|Key summary of market,

competitors, issues, what

we are trying to achieve.

The briefing should be

visual and verbal

It’s useful to have

research on the client,

competitors, related

campaigns etc. It’s also better when

it asks for people to

come up with some ideas

beforehand

Whether the client is

open for anything or if

they want a specific

feel/ look/direction.

Source: Equator focus group research

Page 10: Brainstorming

Source: Equator focus group research

Page 11: Brainstorming
Page 12: Brainstorming

We need a new logo.

Page 13: Brainstorming

Why?

We need a new logo.

Page 14: Brainstorming

We need a new logo.

Page 15: Brainstorming

We need a new logo.

Page 16: Brainstorming

We need a new logo.

A more effective website

Should we advertise online?

Page 17: Brainstorming

We’re losing sales.

Page 18: Brainstorming

We’re losing sales.

Page 19: Brainstorming

We should create a new

identity.

Page 20: Brainstorming

We should create a new

identity.

Page 21: Brainstorming

What sort of identity best represents us?

Page 22: Brainstorming

Inspiration: Fashion photography

Page 23: Brainstorming

What’s the context?

What’s the Business challenge?

What’s the Brand

challenge?

What’s the Design challenge? How can we... ?

Page 24: Brainstorming

Inspiration: Objects

Page 25: Brainstorming

1. Explain the process 2. No evaluation 3. No censorship 4. One conversation 5. Stay focussed 6. No buts - Build or elaborate 7. Capture everything

Page 26: Brainstorming

Inspiration: Ideas

Page 27: Brainstorming

1. Fat pens 2. Post-its 3. Props 4. Sweets 5. Idea catalysts 6. Location

Page 28: Brainstorming

Inspiration: People

Page 29: Brainstorming

1. NOT JUST EXPERTS 2. A Rigorous Recorder 3. An Inspiring Facilitator 4. No more than 7 people

Page 30: Brainstorming

6. Right time

Inspiration: Interiors

Page 31: Brainstorming

Group 20mins Breakout 20mins Enhance 20mins

Open... Explore... Close... Open... Explore... Close... Open... Explore... Close...

Page 32: Brainstorming

Inspiration: Theatre and costumes

Page 33: Brainstorming

1. Practice run 2. A game of opposites 3. Improv. 4. Pictionary

Page 34: Brainstorming

1. Practice run 2. A game of opposites 3. Improv. 4. Pictionary

Page 35: Brainstorming

Inspiration: Chindogu

Page 36: Brainstorming

1. Be idiotic 2. Be impulsive 3. Be provocative 4. Be unfaithful 5. Be a thief 6. Be a bad artist

Page 37: Brainstorming

1. More ideas the better 2. No critical thinking / scepticism 3. Energy 4. Optimism 5. Divergent... widest possible spread

Page 38: Brainstorming

1. Look for patterns and analogies 2. Themes 3. Grouping 4. Experimenting 5. Building on and enhancing

Page 39: Brainstorming

1. Conclusions 2. Decisions 3. Actions

Page 40: Brainstorming

Inspiration: TV Shows

Page 41: Brainstorming

Inspiration: TV Shows

My best ideas come when I am jogging

When I am on my own mulling things over

Things I’ve seen, read,

Research, making connections, general

experience and interests.

I browse online, use different search terms to find related concepts or

brands.

From everywhere really: fashion, buildings, technology, people.

Sometimes, like everyone else: downright plagiarism.

Page 42: Brainstorming

•Uses •Improvements •What if •Smashing •Morphing •Manipulation

•Reversal •Elimination •Adaption •Combination •Metaphor. •Wildcards

Page 43: Brainstorming

Inspiration: Advertising

Page 44: Brainstorming

1. Evaluate • Ideas of immediate usefulness. • Areas for further exploration. • New approaches to the problem.

2. Share & develop 3. Share the results 4. Share the ongoing development

Page 45: Brainstorming

Inspiration: Technology

Page 46: Brainstorming

Prepare & share brief

Make sure everyone Has read the brief

Page 47: Brainstorming

1. Explain the rules... 5 minutes 2. Warm-up... 20 minutes

• Regroup... 5 minutes 3. Group (post-its)... 10 minutes

• Regroup (vote)... 10 minutes 4. Breakout (10 ideas)... 10 minutes

• Regroup & Refine (vote)... 10 minutes 5. Enhance (build on)... 10 minutes

• Conclude... 5 minutes

Page 48: Brainstorming

Share output

Share actions and outcomes

Page 49: Brainstorming
Page 50: Brainstorming

Inspiration: Movies