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BOLD KILN
Colour Theory 101
The whole world, as we experience it visually, comes through the magical realm of
colour.” – Hans Hoffman
Colour psychology is the study of colour as a factor in human behaviour
It influences how you feel as well as how you are perceived by others
Introduction
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Associated with love, warmth and comfort.
Raises pulse rate; evokes emotions.
Attracts attention; alerts; activates ‘flight-or-fight’ reaction.
Perceived as demanding, unnerving and aggressive.
Known to increase blood pressure and appetite.
Hex code: #ff0000
Red
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Red – Emotional Implications
Positives Negatives
Defiance
Aggression
Visually impactful
Strenuous
Physical courage
Basic survival
Stimulation
Excitement
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Blue
Colour of the mind.
Essentially soothing and affects us mentally not physically.
Stimulates clear thoughts and aids concentration.
Increases productivity.
Lowers pulse rate and body temperature.
Hex code: #0000FF
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Blue – Emotional Implications
Positives Negatives
Coldness
Aloofness
Unfriendly
Lack of emotion
Efficiency
Serenity
Logic
Trust
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Yellow
Psychologically the strongest colour as it is emotionally stimulating.
Brightens, lifts spirits and self-esteem .
Too much or the wrong tone have the opposite effect.
Fatiguing to the eye.
Can increase metabolism, evoke feelings of anger and frustration.
Hex code: #FFFF00www.boldkiln.com 7
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Yellow – Emotional Implications
Positives Negatives
Irrationality
Fragility
Depression
Anxiety
Optimism
Confidence
Extraversion
Creativity
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Green
In the centre of the colour spectrum and is the colour of balance.
Nature contains plenty of green which indicates the presence of water, and is thus reassuring on a primitive level.
Represents tranquility, good health,growth and is considered lucky.
Relieves stress and helps heal.
Hex code: #01DF01
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Green – Emotional Implications
Positives Negatives
Boredom
Stagnation
Blandness
Enervation
Harmony
Balance
Restoration
Reassurance
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It takes awareness to a higher level of thought, even into the realms of spiritual values.
Encourages deep contemplation, or meditation.
associations with royalty and usually communicates the finest possible quality
Associations with time, space and the cosmos.
It isn’t prominent in nature and may appear artificial.
Hex code: #8A0868
Purple / Violet
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Purple / Violet – Emotional Implications
Positives Negatives
Introversion
Decadence
Suppression
Inferiority
Spiritual Awareness
Containment
Royalty
Authenticity
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A combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional.
Focuses our mind on physical comfort as well as deprivation (when paired with black).
Very energetic colour and calls to mind feelings of excitement, enthusiasm and warmth.
Often used to draw attention, such as in traffic signs and advertising.
Hex code: #FF4000
Orange
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Orange – Emotional Implications
Positives Negatives
Deprivation
Frustration
Frivolity
Immaturity
Physical comfort
Sensuality, passion
Abundance, fun
Warmth, security
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Physiological Implications
Blue
Green
Orange
Pink
Red
White
Tranquilises, suppresses appetiteSoothes, relieves pain
Improves mental claritySubdues
Increases bodily tensionCauses headaches
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Combining Colours
Source: http://designtaxi.com/news/365906/Infographic-The-10-Commandments-Of-Color-Theory/
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About Bold Kiln
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Do visit our website – www.boldkiln.com
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