BRIEFThe information contained in this presentation is an overview to the process followed to create the visual identity for the company Bly Law, PC. All the sources and graphic elements used in this process such as sketches, reference image, and names were created and selected based on the company’s background and other important aspects provided by the client through a questionnaire.
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1. Bly Law, PC, Branding Design Logo Proposal Prepared for:
William F. Bly Prepared by: Javier SamudioGraphic Designer, Web
Designer, Logo and Brand Identity Specialist
www.samAdvertising.com
2. BRIEFThe information contained in this presentation is an
overview to the process followedto create the visual identity for
the company Bly Law, PC. All the sources and graphicelements used
in this process such as sketches, reference image, and names
werecreated and selected based on the companys background and other
important aspectsprovided by the client through a
questionnaire.This logo was created to achieve a fresh and modern
identity for the company.However, this doesnt mean this is the
final version. The client has the right to make anymodifications or
drive the concept to another direction.
3. This mind-map was created withthe objetive to extract
usefulinformation from the questionnaireand drive the initial
sketches in theright direction. Graphic Designer, Web Designer,
Logo and Brand Identity Specialist
4. I did some research on hands trying to find out if there was
another 1 2action, different from the hand-shake proposed by the
client, thatwould represent the client, respect, deal, business, or
trust.3 4 56 7 8 9 11 Graphic Designer, Web Designer, Logo and
Brand Identity Specialist
5. The client said he didnt consider any existing logo
appealing enough to be used as a 3 reference. Since I am still
going to use the hand as a principal element, Im still need to do
some research to avoid copying any one elses concept. The idea is
to create an original graphic element that meets the clients
requirements.1 2 45 6 78 10 11 9
6. 1 2 Since I didnt have a clear understanding of the term Zen
like, and it is obvious that the grammatical definition is
important, I needed to get involved with the concept in a graphic
context. I wanted to understand how it has been used and applied in
other creative. After my research, I concluded that I had to convey
the concept using a basic shapes with a fresh appearance without
losing the element of balance.3 4 56 7 8 910 11
7. Now that I have the necesary information about the company
and Im familiarized withsome visual elements, shapes, and concepts,
it is time to start creating the right visualidentity to achieve
the perfect image to represent Bly Law, PC.Before I start sketching
my ideas out It is important to consider my clients input... I do
not want something that is based on the letters in the name of the
firm. I would like a logo that I can use if I change the name of
the firm. Perhaps something that reflects the lawyer- client
relationship would be good, such as shaking hands or interlocking
links, but I would like it to be simple, abstract, and
zen-like.Graphic Designer, Web Designer, Logo and Brand Identity
Specialist
8. Since the client has a clear idea about the logo he needs to
identify the company, it isnecessary to review some important
aspects to narrow the design focus.Slide No. 5: After checking some
hand actions, shaking hands is definitely the best wayto transmit
lawyer-client relationship (3), other gestures such a single hand
(2, 6, 8, 9) orseveral hands (7,11) could be interpreted in
diferent ways.Slide No. 6: After check some logos created using
hands, my perception is that whileone hand is visible, the other
one is practically hidden (3, 8, 11), what about if I try
torepresent the shake-hands with both hands at front? Since we are
creating an abstractconcept this could be possible and this could
help to create an original concept. Sincenothing is hidden, it
could be interpreted as a symbol of transparency and confiability
inthe service offered by the client.Graphic Designer, Web Designer,
Logo and Brand Identity Specialist
9. 1 2Here we have some sketches that will helpme to achieve
the concept that I want totransmit.As I sais it before, The
traditional shaking hands, we can see that one hand is hidden(6, 7,
8).The other sketches could work, butpersonally the scketches (9,
10, 11, 3 412) are close to concept and meet therequirements for
the creation of this logo...simple, abstract and Zen like. 5 6 7 8
9 10 11 12
10. Here we have some vectorized ideas, not coloror company
name yet, I have to get focused onthe forms. Something that I can
see here if that Imust keep a clear difference between the hands.,
Icould work with different color or reduce the color 8 9
10intensity, otherwise I will lose the idea I am tryingto convey. 1
11 12 13 2 3 14 15 16 4 5 17 18 19 6 7 20 21 22 Graphic Designer,
Web Designer, Logo and Brand Identity Specialist
11. I have two final options. The first is my favorite. It is
perfectly balance and kind of abstract, butcould easily be
interpreted as a couple of hands about to shake.The second option
is basically the same concept, but here the hand-shaking is more
evident,we can see the same five lines, but the different sizes and
rounded corners are easilyinterpreted as fingers. 1 2 Graphic
Designer, Web Designer, Logo and Brand Identity Specialist
12. IMPORTANTIn the following slides you will see the logo
symbol in color, combined with thecompanys name. There is some
small variations on the font and color. This is to give youa better
idea how the logo looks and help to make a decision about the
direction weshould take to create the final version.Graphic
Designer, Web Designer, Logo and Brand Identity Specialist
13. Graphic Designer, Web Designer, Logo and Brand Identity
Specialist
14. Graphic Designer, Web Designer, Logo and Brand Identity
Specialist
15. Graphic Designer, Web Designer, Logo and Brand Identity
Specialist
16. Graphic Designer, Web Designer, Logo and Brand Identity
Specialist
17. Graphic Designer, Web Designer, Logo and Brand Identity
Specialist
18. I hope you enjoyed the presentation, and hope the concept
meets your expectations. Ill be waiting for your feeback to
continue with the Branding Development. Thank you for your time
:)Graphic Designer, Web Designer, Logo and Brand Identity
Specialist