Belinda Darcey

Beyond UX : Designing for Delight

@belindadarceydolcedesign.com

Please sit as far forward as possible so latecomers can enter with a minimum of fuss. Also, there are treats in store for the first 4 rows. Nice treats.

UX Design today

WIX WEEBLY

SQUARESPACE WP.COM

“I need a website…”• that comes up on page 1 of Google results

• includes social media links

• is mobile-friendly

• that our customers want to engage with on social media, that they will want to visit again and again and again….

Designing for Delight

The Bad News

• humans get bored easily

• imagination required

• confidence required

• long-term clients

The Good News

• measurable

• billable

• interesting

• creative

• happy clients

Usable Vs. Desirable

The Element of Surprise

“Design is not about

making things pretty.

It’s about solving

problems.”

Oh really?

Aesthetics dictate emotions.

• create a better first impression

• users are more relaxed

• the site is perceived as easier to use

“Houston, we have a problem…”

ugly-fest snore-fest

http://www.smashingmagazine.com/2012/08/24/the-designer-will-make-

it-pretty/

http://alistapart.com/article/indefenseofeyecandy

Design is not about

making things pretty.

Design is not just about making things

pretty.

It’s also about solving

problems.

UsableUsable

+ pretty Usable

+ pretty

+ fun

+ surprise

Usable to Delightful

Jackpot.

If we don’t care, we won’t share.

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Mr. Porter

Questions?Belinda Darcey

dolcedesign.com @belindadarcey

Don’t go anywhere! Michael Bluma is up next and he’s awesome!