M O D E Sbehavior

welcome

UXBoston

lou suSi

myOwnMind LLC

don’t just think about it

M O D E Sbehavior

but first …

time’s up!

thanks

and now …

M O D E Sbehavior

astoryfirstAPPROACHtohuman-centered

DESIGN.

storydesign2015our

trendy fun in ux

waterfall

agile

fragile

UXlean

hybrid

BigD A T Aand analytics

journeymapping

designservice

firstcontent

responsive

use casescenarios

firstmobile

storytelling

but

designuser-centered?where’s the

where’d all the gopeople ?

in the design process

storyhumanthedon’t forget

humanitydon’t forget

in design

humancentered

personas

personascompanies don’t know how to use

personasthe story

are really the most integral part of

we’re telling throughour experience design

personas

we need tobetter understand

how to leverage

to design andmake meaningful

experiences for

peoplewe’re designing for

the

personasare meant to be performed

personasare meant to be immersive

personasare meant to be

playful

patricia moore

user researchgonzo

phenomenologicalresearch

personfirst

immersivemethodologies

personasare the best way to use your research …

informed imagination

and your

through our

empathicallyunderstand

to

what it might feel like

experienceto actually

designyour

through our

humanfrom another person’s

perspective

the trickbut here’s

through our

play

perform

Be

but …

personasneed a little help to really come to life

M O D E Sbehavior

personaka ‘the user’

motivation

contextdevice

emotion

devicehow does the

influenceuserBEHAVIOR?

M O D E Sbehavior

let’s take a quick look at . . .

. . . an evolution of our devices

personaka ‘the user’

motivation

contextdevice

emotion

M O D E Sbehavior

DESIGNneeds to bemore

immersive

tactile

collaborative

imaginative

yet informed

real

social

fun

as designers we need to

develop personas as we

get out ofour own heads

get into the heads of our users

leveragehuman stories

as realisticas possible

research

imagination&

THANKYOU

SpeakerRatehttp://spkr8.com/t/60101

stay in touchls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com

M O D E Sbehavior