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S imply Beautiful Beauty cannot simply be bought; it must be owned. It requires expressing style with grace, approaching the world with a hint of glamour, and trusting your innate sense of taste. 1

Beauty moodboard by moxie / omer malchin

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3 moodboards depicting beauty, as part of a branding process for a fashion brand

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Page 1: Beauty moodboard by moxie / omer malchin

Simply BeautifulBeauty cannot simply be bought; it must be owned. It requires expressing style with grace, approaching the world with a hint of glamour, and trusting your innate sense of taste.

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Page 2: Beauty moodboard by moxie / omer malchin

T rue Beauty Is Innate

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Page 3: Beauty moodboard by moxie / omer malchin

Beauty is about more than choosing the right products. It’s about expressing your style with grace, approaching the world with a hint of glamour, and trusting your innate sense of taste.

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Page 4: Beauty moodboard by moxie / omer malchin

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Page 5: Beauty moodboard by moxie / omer malchin

IN THE DETAILSThe angle of the cut, the stitching of the handbag, the curve of the hip: there is no sum without its parts. Revealing beauty is about revealing what makes us unique.

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Page 6: Beauty moodboard by moxie / omer malchin

ACCENTUATE THE SMALL AND THE WHOLE WILL SHINE

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IN AESTHETICS, NOTHING IS TRIVIAL