O R G A N I C S E O

BE VISIBLE IS AN AWARD WINNING DIGITAL MARKETING STUDIO ESTABLISHED IN 2002.

S P E C I A L I Z I N G I N O N L I N E M A R K E T I N G A N D B R A N D I N G . O U R C O R E B U S I N E S S I S T O M A K E B U S I N E S S E S V I S I B L E T H R O U G H :

• G O O G L E A D V E R T I S I N G• S E O• S T R A T E G I C B R A N D I N G

61% O F S O U T H A F R I C A N S R E S E A R C H O N L I N E A N D P U R C H A S E O F F L I N E .

95%S O U T H A F R I C A N G O O G L E M A R K E T S H A R E

75%O F U S E R S D O N ’ T S C R O L L P A S T T H E 1 S T P A G E .

85%O F U S E R S C L I C K O N T H E T O P 3 L I S T I N G S .

59%O F P E O P L E C L I C K O N T H E 1 S T L I N K .

WHAT IS ORGANIC SEO

ORGANIC SEARCH ENGINE OPTIMIZATION (ORGANIC SEO) REFERS TO THE METHODS USED TO OBTAIN A HIGH PLACEMENT

(OR RANKING) ON A SEARCH ENGINE RESULTS PAGE IN UNPAID, ALGORITHM-DRIVEN RESULTS ON A GIVEN SEARCH

ENGINE. METHODS SUCH AS BOOSTING KEYWORDS, BACK LINKING AND WRITING HIGH-QUALITY CONTENT CAN ALL

IMPROVE A SITE’S PAGE RANK.

ORGANIC SEO CAN BE ACHIEVED BY:

- OPTIMIZING THE WEB PAGE WITH RELEVANT CONTENT

- SPREADING LINKS POINTING TO THE CONTENT

- INCORPORATING METATAGS AND OTHER TYPES OF TAG ATTRIBUTES

SOME OF THE BENEFITS OF ORGANIC SEO INCLUDE:

- GENERATES MORE CLICKS AS THE ORGANICALLY OPTIMIZED SITES OFFER RELEVANT CONTENT RELATED TO THE

KEYWORDS SEARCHED

- AGAIN, DUE TO THE CONTENT RELEVANCY, THE SEARCH ENGINE RESULTS WILL LAST LONGER.

- BUILDS GREATER TRUST AMONG THE USERS.

- VERY COST-EFFECTIVE WHEN COMPARED TO PAID LISTINGS.

W H I C H M A R K E T I N G C H A N N E L G E T ST H E M O S T V I S I T O R S ?

T Y P I C A L L Y , P E O P L E D I S C O V E R N E W W E B S I T E S T H R O U G H …

32% 51% 18% 54%

S O C I A L E M A I L P P C O R G A N I C S E A R C H

V I S I T O R S F R O M O R G A N I C S E A R C H A R E 2 X M O R E L I K E L Y T O B E E X T R E M E L Y E N G A G E D A N D V I S I T 5 + P A G E S , W H E N C O M P A R E D T O O T H E R

C H A N N E L S . S O C I A L H A S T H E H I G H E S T B O U N C E R A T E O F A N Y C H A N N E L

O N PA G E S E O

1. O P T I M I Z E M E T A E L E M E N T S W I T H

K E Y W O R D S

2. H U M A N R E A D A B L E U R L S

3. K E Y W O R D S I N T I T L E

4. P L A C E K E Y W O R D S A B O V E T H E

F O L D

5. I N C L U D I N G M U L T I M E D I A

6. U S E O U T B O U N D L I N K S

7. T I T L E S A N D S U B T I T L E S I N

H E A D I N G T A G S

8. A D D S C H E M A

9. P O S T L O N G C O N T E N T

10. U S E S O C I A L S H A R I N G B U T T O N S

11. S L A S H B O U N C E R A T E

12. S P R I N K L E L S I K E Y W O R D S

13. I M P L E M E N T S E M A N T I C M A R K U P

C L I E N T S

T H E B R I E F D O M I N A T E T H E D R Y I C E I N D U S T R Y O N L I N E . P E N E T R A T E A L L M A J O R C I T I E S O N L I N E T O C A P T U R E T H E D R Y I C E M A R K E T .

K E Y W O R D S• D R Y I C E• D R Y I C E F O R S A L E• D R Y I C E P R E T O R I A• D R Y I C E D U R B A N

S T R AT E G I C P L A NG E T T H E W E B S I T E T O F E A T U R E O N T O P O F G O O G L E . C R E A T E A U S E R A N D M O B I F R I E N D L Y W E B S I T E F O R P R O S P E C T I V E C L I E N T S U S E . T A R G E T C L I E N T S O N A L L O N L I N E P L A T F O R M S I N C L U D I N G T A B L E T , D E S K T O P A N D M O B I L E P H O N E .

S TA N D I N GB R A N D V I S I B I L I T Y I N C R E A S E D 4 6 % S I N C E J O I N I N G B E V I S I B L E / V I V A N T I N J A N U A R Y .

T H E B R I E F C R E A T E A N A M A Z I N G I N T E R A C T I V E W E B S I T E W H E R E F E S T I V A L G O E R S C A N I N T E R A C T A N D G E T A L L T H E N E C E S S A R Y I N F O R M A T I O N R E G A R D I N G T H E F E S T I V A L E V E R Y Y E A R .

K E Y W O R D S• I N N I B O S• A F R I K A A N S F E S T I V A L S• S O U T H A F R I C A N F E S T I V A L S

S T R AT E G I C P L A N• C R E A T E A N A P P F O R I N N I B O S• R O L L O U T A S O C I A L M E D I A S T R A T E G Y O N

A L L P L A T F O R M S• R E D O T H E W H O L E W E B S I T E E V E R Y Y E A R

T O T H E T H E M E O F I N N I B O S

S TA N D I N GH A P P Y C L I E N T F O R T H E L A S T 4 Y E A R S .

T H E B R I E F D O M I N A T E T H E B E D I N D U S T R Y / M A R K E T O N L I N E .

K E Y W O R D S• B E D S F O R S A L E• S I M M O N S B E D S• S E A L Y B E D S• B E D S S P E C I A L S

S T R AT E G I C P L A NC R E A T E A B A R R I E R S T O E N T R Y F O R O T H E R B E D C O M P A N I E S . W E C R E A T E D 7 W E B S I T E S C O M P E T I N G W I T H E A C H O T H E R O N T H E I N T E R N E T . B U I L D T H E B R A N D T O A H O U S E H O L D N A M E T H R O U G H S T R A T E G I C O N L I N E B R A N D I N G .

S TA N D I N GI N 2 Y E A R S W E M A N A G E D T O D O M I N A T E 7 0 % O F T H E O N L I N E M A R K E T . Y E A R O N Y E A R G R O W T H – 4 5 %

T H A N K Y O U