@AdamtheIA

UNPACKING UX

UNDERSTANDING HOW YOUR UX SKILLS FIT TOGETHER

Adam Polansky

UX STRATEGIST

@AdamtheIA

WHAT IS UX?

A BROAD TERM FOR THE CONSIDERATIONS THAT GO INTO THE RESEARCH, DESIGN AND DEVELOPMENT OF PRODUCTS

@AdamtheIA

WHO IS UX?

ANYONE WHO IS RESPONSIBLE FOR INFORMING THE OUTCOME OF A PRODUCT EXPERIENCE

@AdamtheIA

TITLES

WHEN DO THEY MATTER?

COMMERCIAL ILLUSTRATOR

ART DIRECTOR

INFORMATION ARCHITECT

SENIOR IA

LEAD IA

PRINCIPAL IA

IA MANAGER

PRODUCT DELIVERY MANAGER

IA + USABILITY MANAGER

IA + USABILITY DIRECTOR

UX DIRECTOR

INTERACTION DESIGNER

PRODUCT MANAGER

UX STRATEGIST

SENIOR PRODUCER

@AdamtheIA

TITLES PROJECT TEAMTells your team what they can expect from you

COMPANYA way to describe the role externally and possibly a rate of pay

COMMUNITYA way to compare similar roles

THE REST OF THE WORLDA way not get funny looks at cocktail parties

@AdamtheIA

TITLES

IT REALLY CAN BE ANYTHING

@AdamtheIA

ACTIVITY

BRAINWRITING

Based on Gamestorming: David W. Gray, 2016

@AdamtheIA

LANDSCAPEDREAM THINK PLAN BUILD

WHAT do YOU DO?

@AdamtheIA

LANDSCAPEDREAM THINK PLAN BUILD

HOW DO YOU THINK?

@AdamtheIA http://www.methodbrain.com/posters/dsia-ux-design-practice-verticals.pdf

@AdamtheIA

LANDSCAPEDREAM THINK PLAN BUILD

YOU?

YOU?

@AdamtheIA

LANDSCAPEDREAM THINK PLAN BUILD

WHAT MAKES YOUR HEART HAPPY?

? ???

@AdamtheIA

LANDSCAPEDREAM THINK PLAN BUILD

unicorns

@AdamtheIA

YOU DO NOT HAVE TO BE A UNICORN

LANDSCAPE

@AdamtheIA

BUSINESS PERSPECTIVE

CHALLENGES

VALUE QUALITY

UNREALISTIC OBJECTIVES

@AdamtheIA

OTHER DISCIPLINES

CHALLENGES

TURF PROTECTION

@AdamtheIA

EXECUTIVE CHAMPIONSHIP

YOU NEED TRUST

COMPANY BUY-IN

AUTONOMY

@AdamtheIA

TRUSTWORTHY PEOPLE…Tell the truth

Do what they say they’ll do

Communicate in a timely way

Bring unexpected value

Are on time

Are friendly

Are sincere

Are genuinely gracious

Are consistent

Trust others

@AdamtheIA

HOW TRUSTED ARE YOU?

HOW DO YOU GAIN TRUST?

@AdamtheIA

THE BUSINESS

WHO NEEDS TO TRUST YOU?

HOW DO THEY MEASURE SUCCESS?

@AdamtheIA

CREATIVE

WHO NEEDS TO TRUST YOU?

WHAT IS EXPECTED OF THEM?

@AdamtheIA

DEVELOPERS

WHO NEEDS TO TRUST YOU?

WHAT CONSTRAINTS DO THEY HAVE?

@AdamtheIA

PEOPLE WHO USE YOUR PRODUCTS

WHO NEEDS TO TRUST YOU?

WHAT ARE THEIR EXPECTATIONS?

@AdamtheIA

ACTIVITY

WHO + DO + HOW

WHAT IS YOUR GOAL FOR UX?

FOR YOUR COMPANY?

FOR YOURSELF?

@AdamtheIA

TRUST AUDIT

WHO DO HOW

SELF

Based on Gamestorming: David W. Gray, 2016

@AdamtheIA

TRUST AUDIT

WHAT CAN YOU INFLUENCE DIRECTLY?

INDIRECTLY?

@AdamtheIA

ACTIVITYTHE BIG IDEA

Based on Gamestorming: David W. Gray, 2016

@AdamtheIA

UX IS HOW YOU THINK

YOU DO NOT HAVE TO DO IT ALL

TRUST IS THE KEY

FLY YOUR UX FLAG

@AdamtheIA

YOU ARE A UX PROFESSIONAL

YOU OWN QUALITY