Bazza Design case study - Cleats for Kids logo

Case Studies: Cleats For Kids Logo and Branding

Case Study: Cleats For Kids LogoDesign Research

Graphic Design

Project Brief:Cleats For Kids is a free “collect and share” program dedicated to gathering and distributing gently used soccer equipment for kids in need. It was the brainchild of the women on the Warmones Women’s Soccer Team of Holland, MI. As players and parents with children in the sport, it was apparent that a lot of soccer clothing and equipment is either outgrown, or has lost its usefulness to the requirements of a more specific age group. Most unused soccer clothing and equipment is in the back of the closet or down in the basement – still in very good condition! CFK has provided their free service to local and international kids in need alike.

Bazza Design was asked to update CFK’s image and freshen the design to look current with today’s sports logos. CFK asked to hold over the “kicking girl” image they had been using in the old logo. It was viewed as a must for managing their brand image to the next level. Board members had gone as far as to tattoo the graphic on their bodies so this was an important element to maintain in the new design. The only other detail requested was that I use the color red in the design. The following was the results of the project.

Basic Research

Case Study: Cleats For Kids Logo

Kids locally and internationally have benefited from CFK”s work

Basic Research


Children in South Africa wearing CFK donations

Providing support at summer camps

Cleaning and organizing donations for distribution

Old Logo – ready for a refresh!


Concepts


All designs included the name of the organization, its tag line of “Collect & Share” and a cleaned-up version (in Illustrator) of the “kicking girl” graphic.

Concepts


Refinement


Refinement


Final Design


The horizontal format was chosen for is versatility of use in a variety of media and the board members felt the integration of the “kicking girl” into the logo font was a stroke of perfection.

Final Design


In its color uses

Final Design


Applications

Banners

Apparel

Collection Bins

Contact Information

Bazza Design LLC

Barry Hutzel - Principal

2058 Breeze Drive Holland MI 49424

[email protected]

http://www.linkedin.com/in/barryhutzel

616 335 0219

mailto:[email protected]

http://www.linkedin.com/in/barryhutzel