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What should we have on a banner?Banners are the first step of your campaign’s engagement. A bad banner means a failed campaign
What should we have on a banner?
Make everything clear, Minimal, and DON’T annoy users!
It’s annoying, huh??
The 5 principle you should know as a manager
Principle #1: Clear Branding
Principle #2: Rotate Creatives
Principle #3: Sequence your messages
Principle #4: know the standards in your business
Principle #5: It’s DESIGN not ART
Landing Page
Landing page is the FINAL destinationSo have a plan for it and
don’t be just another death case
Landing Page
Things you had to know for having a good L.P.
• What role does the landing page play in the campaign?
• What are the targets and Goals on your Landing Page?
• How do you want to the target group to interact with the landing page?
• What if my targets didn’t convert? ( you should have a “plan B” )
Landing PageWhat we could do on a L.P?
REVENUE
ACQUISITION
Place an order
Completed purchase or
pre-order request
Create an account
Successful sign up
Registration
INQUIRY
View more (Viewed product or service details)
Contact us (Viewed phone number, directions, chat or email)
See available (Checked inventory or schedule)
See deals (Viewed current sales or promotions)
Read reviews (Viewed reviews and ratings)
ENGAGEMENT
Compare information (Compared features, products, or options)
Share / social connect (Shared to a social network or emailed)
Newsletter sign up (Signed up for newsletter or mailings)
Add to cart or Basket (Saved product to shopping cart)