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Bohemia Amsterdam redesigned the corporate identity for ANP, the Dutch news agency.
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B2B Design Case !
ANP The Essence of Quality
!Client: Bohemia Personnel:
ANP Marco de Boer Ramiro Amorena Leo Fleury
Situation ANP (Netherlands national news agency) is the most important news supplier in The Netherlands. It provides news coverage for the Dutch daily newspapers, radio, television and the internet. ANP’s general news service supplies a steady flow of news stories, infographics and photographs from across the country and around the world, 24 hours a day, 7 days a week. ANP meets the highest standards of quality and reliability in providing complete coverage of events.
Assignment Clean up the current ANP identity and provide the tools to execute the new and updated corporate style in all necessary material. The new identity should portrait quality and the essence of news. !Things to do:
• define rules for id • add color • standardize font usage
Visuals !
The Essence of Quality !
!
!
!!Corporate material Style guide Email signature Special items
X X/2
X/2
4 mm
Free space to save around the logo Minimum height: 4 mm
Defining rules minimal space around logo and minimal height of logo
The quick brown fox jumps over the lazy dog.THE QUICK BROWN
FOX JUMPS OVER THE LAZY DOG.
The quick brown fox jumps over the lazy dog.
THE QUICK BROWN FOX JUMPS OVER THE
LAZY DOG.
Lucida Times New Roman
Standardize Fonts from Meta to Lucida from Garamond to Times
Pantone Cyan C
100Ca0M 0Y 0K
0R 159G 223B
#00FFFF
Pantone 422 C
3C 0M 0Y 30K
158R 162G 162B
#9EA2A2
Pantone 286 C
100C 66M 0Y 2K
0R 51G 160B
#0033A0
Pantone 370 C
100C 66M 0Y 2K
101R 141G 27B
#658D1B
existing colors added color
Add color The added ‘active’ green makes the palet more vivid.
←↑→↓↖↘↩↪↳↵⇞⇟⇡⇠⇢⇣⇤⇥⇧⇪≤≥⌃⌅⌤⎈⎋⏏✎
�※©®The use of green is limited for activation like buttons and links online and in print.
Corp ID Business cards, Letterhead and Style guide
Corp ID Business cards
Corp ID Footer
Style guide with all rules on how to use the corp ID
Style guide with all rules on how to use the corp ID
Email signature for smartphone and desktop
Special items in line with the corp ID
Special items in line with the corp ID
Be proud to stand out. !For more information: Marco de Boer [email protected] !!Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com